Rating: Summary: The Advertising Agency Business: Review: "The Advertising Agency Business" was an extremly insightful and logical read. The author focus on the basics of the industry but elaborates very well with examples. This book is a must read if you own, managage or operate an ad agency. I wish I had read this book before I started my agency!
Rating: Summary: The Advertising Agency Business: Review: "The Advertising Agency Business" was an extremly insightful and logical read. The author focus on the basics of the industry but elaborates very well with examples. This book is a must read if you own, managage or operate an ad agency. I wish I had read this book before I started my agency!
Rating: Summary: The Advertising Agency Business: Review: "The Advertising Agency Business" was an extremly insightful and logical read. The author focus on the basics of the industry but elaborates very well with examples. This book is a must read if you own, managage or operate an ad agency. I wish I had read this book before I started my agency!
Rating: Summary: The Advertising Agency Business Review: I am in my 3rd of starting an advertising agency, and this book was just what I needed. Some of the things I learned will help be grow my agency business in the future.
Rating: Summary: The Advertising Agency Business Review: I am in my 3rd of starting an advertising agency, and this book was just what I needed. Some of the things I learned will help be grow my agency business in the future.
Rating: Summary: The Advertising Agency Business Review: I am in my 3rd of starting an interactive advertising agency, and this book was just what I needed. Some of the things I learned will help me grow my agency in big way.
Rating: Summary: The Advertising Agency Business Review: I am in my 3rd of starting an interactive advertising agency, and this book was just what I needed. Some of the things I learned will help me grow my agency in big way.
Rating: Summary: Reality Check Review: I read this and thought: what a reality check! Tons of people filter through agencies on their way to some other gig. But some people are staying in the agency world for good, in some capacity or another. They should all read this book. There's not always one right answer as to how to run your agency, but there are, thankfully, some standard business practices and parameters, which are plainly described in this book. I think it makes for a more balanced and effective agency. The price is right. There's a lot of truly useful information you can share. It helps to demystify and guide. Even if you're not in a position to control the business side of your company, having this book sitting on your desk is kind of empowering. I'm glad I bought it.
Rating: Summary: Great book, easy to read and full of concrete info Review: I've been in the advertising field for nearly 20 years, and it was a pleasure to find this solid, useful book. It's clearly written, straightforward, and approaches the subject in a direct way. Anyone considering their own agency should read this book cover-to-cover, and then do the math, well before they go out on their own.
Rating: Summary: Reality Check Review: If you're looking for ways to make a profit out of an existing operation, this book might interest you. But don't look for pointers on creative and production management, or on client-agency relationships, for example. It's a slick business book, with number crunching and capitalist views. Helpful, yes, in a limited way.
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