Selling To VITO (The Very Important Top Officer)

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Summary: The ONLY strategy for getting to the BIG money in a company
Review: Tony Parinello is a genius. He focuses on one critical piece of the selling puzzle and teaches you how to master it. That is landing an appointment with the #1 decision-maker in an organization. This is the starting point to making REAL money in sales and everyone who sells should own this book and use it to script their correspondence and phone calls. Selling to VITO is also a workshop for sales professionals that like to get some hands-on coaching to implement this strategy. As a fellow author and speaker (The Death of 20th Century Selling), I refer all of my sales and entrepreneurial audiences to Tony Parinello and Selling to Vito. You will be very pleased with the results of this book once you've read and worked through it.

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Summary: Grateful Reader
Review: What a wonderful book. It's now my 'Bible' of all sales books that I have read. I am looking forward to attending your Mentoring Calls. Thanks again for your words of wisdom.