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Summary: It realy works!
Review: I bought this book after giving the author the permission to send me four chapters of his book by email, for free. I liked what I read so I went on and bought the complete book. This is exactly what the author preaches in his book, and as far as I'm concerned, it works...
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Summary: The New Face of Marketing
Review: Seth Godin has correctly identified the paradigm shift in marketing from interruption to permission based systems. You can't help but come to his conclusions after reading the book. His points on the Internet could save many companies a fortune in misdirected efforts. The marketing book of the decade.
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Summary: Food for thought
Review: This book does two things very well. For forward thinking marketing executives who have been pondering these issues, it helps organize your thoughts and understand planning. For traditional marketers, it is a way to break out of the old school of thought and begin to understand the electronic enviornment and its impact on marketing.
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Summary: A Good Way To Rethink Your Assumptions About Marketing
Review: Customers have always wanted to be treated with respect, consideration, and to receive educational benefits before buying. In this excellent book, you will get the simple concepts you need to understand how electronic contacts improve your opportunities to be effective. Most people will be in markets where it cannot all be done electronically, but the same principles apply. I liked the way that the book applied timeless principles in the context of e-commerce. Almsot everyone else makes e-commerce sound like something with no connection to anything that has gone before. That is clearly not true. I think that this book will also help to stimulate your thinking about how to attract more customers less expensively. The other electronic marketing book you should read is CUSTOMERS.COM.
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Summary: Practical for this Business Era
Review: Much of what Godin was expressing in the difference between Permission Marketing and Interuption Marketing made sense. I found many of his concepts to be useful for the company that I work for. However, I did notice that he pushed web marketing in the last few chapters in his book. That is alright if that is where your customer niche is, unfortunatly, it does not apply in the type of work we do. I was able to get a few great ideas from reading this book and would recommend it.
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Summary: A useful, informative, and well-written book.
Review: Permission Marketing offers an alternative to expensive and annoying in-your-face ads. Viewing attention as a finite resource that can no longer be effectively grabbed by interruption, the book explains, in clear prose with plenty of examples, how and why to shift to a more personal way of doing business. The method takes advantage of current and emerging technology in ways that traditional advertising cannot. The book itself is being marketed according to the principles it sets forth. An understated banner on Yahoo 'sells' clarification on what the banner is talking about, for a mouseclick. The link leads to a page that describes the book and 'sells' four chapters of the book, for an email address. The email containing the four chapters then sells the book, giving two links to online booksellers, one being Amazon. The bottom line? Well, it got me here....
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Summary: Permission Marketing in a basic easy read
Review: This book is better than Seth's previous books and a good summary for those looking to get the quick and quite possibly "only" overview of permission marketing. Previous critics of Seth's work as "too basic" and "too flat" will see a maturity in his writing that makes this an enjoyable and worthwhile read.
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Summary: Seth is right on target!
Review: Seth writes the truth. If sellers respect my time and help me get what I need, I will be very loyal. A "must-read" for anyone in sales or marketing.
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Summary: A watershed book--I recommend all my clients read it
Review: Internet marketing and relationship marketing are the subject of numerous books, but Seth Godin's Permission Marketing does a better job of explaining the concepts better than any other single volume. Permission Marketing explains the differences between Interruption Marketing (old-style newspaper, TV and radio ads) and Permission Marketing--where visitors ask to be kept informed and willingly share information about themselves and their purchasing needs. It reinforces the successes I've enjoyed in over twenty years of marketing and shows how customer relationship-building techniques that were previously inefficient and, thus, unaffordable are now within the reach of all. Permission Marketing cuts through the clutter of marketing theory and web technology and provides a highly readable, jargon-free conceptual framework for viewing web marketing in an new light. Throughout, Permission Marketing emphasizes integrity and customer respect--in contrast to books which are often subconsciously predicated on an adversarial relationship with prospects and customers. Permission Marketing will change the way you think about advertising and marketing and suggest a whole new approach to your web site. It will inspire you to break out of the mold of price advertising.
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Summary: Marketing Is Much More Than Simple Answers And Techniques
Review: As a salesman and marketer, I have come to realize that marketing is much, much more than simple answers. It is a complicated living process. Many people make the mistake of confusing marketing with selling. They are different. Marketing is the process of causing someone to raise their hand and say "I might need your product or service." Permission Marketing assumes that the value you delivered to gain the hand raising response gives you "permission" to continue to add value to the prospect's life -- opening the door to the sales process. I think this book offers a Blinding Flash of The Obvious and a point of focus for us who are in the trenches and waging the war each day.
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