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Summary: Inspiring Marketing Revelation
Review: This was a terrific book for marketers, especially those who use the Internet in any way to promote their marketing efforts. It is very current and apllicable to todays environment. This is a must read for anybody in charge of marketing budgets and anyone who spends money on mass media advertising, it will save you money and get you results!
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Summary: What if he's right?
Review: Seth Godin explains it all to you: the death of "interuption marketing" and the rise of "permission marketing." And he makes his point well.Anyone interested in the theory OR the practice of marketing should read this book. Although you may take exception to his style (brash) and his degree of certainty in the wisdom of his views(absolute), the fact remains he accurately and forcefully describes a meaningful trend. I happen to think he's right. You may not. But you owe to yourself to hear his arguments.
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Summary: If you are a "marketer" of any sort, read this book NOW!
Review: I had never heard of "permission marketing" until I heard Mr. Godin speak at, of all things, Peter Lowe's "Success" seminar. He was given a few minutes at noon, and spoke to an auditorium that had pretty much emptied itself to go to lunch after a full morning of live infomercials. He was fantastic! I immediately purchased a copy of the book and devoured it in a day. I ordered six more copies and insisted everyone in my company (a marketing/advertising/promotions firm) read it. Buy it and figure out how to make it work for you; if you can't, e-mail me and I'll help you. It's more than a good book, it's crucial!
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Summary: Very redundant - could summarize in one or two pages.
Review: Just another business book by another "star." Seth Godin has learned the art of stretching a few basic concepts into a very long winded book, and of course more money for his coffers. Better to just ask a friend who has read the book what it is about - it will be a short discussion......
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Summary: Heaven-sent!
Review: As a professional marketing consultant, I devoured this brilliant book like heaven-sent. So I raised my hand as a translator of Japanese version. You are very lucky,if you have not read this book yet. You have the fun of "the joy of reading this book" :-)
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Summary: SETH RULES!!!!!
Review: Seth Godin is not a guru or something,but he did realize that marketing one to one in the web is about relevance.How relevant is the e mail and the text and the whole ad campaign you must do to achieve your goals.I never saw a concept so focused on results and not in theories,he tells the real thing for real marketers on line.Seth is the man!!!
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Summary: This is e-marketing at its best.
Review: I am a professional e-marketing consultant and this book is just what I recommend for my clients. Its clearly written and tells you some brief success stories. However, the secret is that Permission Marketing is all about execution and thats where professionals should be consulted.
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Summary: the best marketing book I've read.
Review: If sales people do not believe they are better than an 800 number then they should read this book. Gaining permission from the customer is always the key, and that philosophy is only strengthened in reading this book. The book emphasizes relationships, and leveraging the relationships. The more permission you get the more dollars the client is worth to ones business. I would recommend that all sales people read this book.
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Summary: This wonderful book changes old marketers thinking.
Review: This is the third time for me to read this book, and as a marketer I can apply most concepts in this book to the real life. Marketing now is diffirent that what is was 5 years ago. with the new E-Commerce business people have to adapt a perfect marketing methodology to compete in the cyber world. This book will guide you in how to get more consumers and keep them forever, and you can keep them away from other revails. Get this book now and learn for now and for the future.
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Summary: Permission marketing is like dating.
Review: I am falling in love with this book. The idea is not a kind of innovation. But, it is a re-engineering of the old method with the use of current technology. It is easy to understand and easy to implement. I hope all marketers read this book.
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