Rating: 
Summary: Great Book !
Review: Seth has created a new way to market services and goods
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Summary: Great money-making idea generator
Review: I give this book 5 stars for many reasons, but maninly for the wealth of ideas it has helped me generate. Mr. Godin shows you what you've always known...if you are polite and ask permission, you'll get further ahead than interrupting someone. This book outlines the dangers of interruption marketing and lays out the benefits to treating the customer respectfully and politely.
Rating:
Summary: Must-read. Future Classic.
Review: In 10 years marketers will look back and consider this book the turning point. It defines the new age of marketing with outstanding clarity. It is an absolute must-read for everyone in sales, marketing and product development of tradition and electronic products. I read it then order 7 more copies to distribute to the people I work with. If they read and apply it, it will make at least $7 million for my company.
Rating:
Summary: Permission is a Beautiful Thing
Review: Seth Godin is a marketing genius. His analysis of what customers want is completely true. Mr. Godin shows that when something is personal and relevant, it is accepted. The book is written in plain English. It does't require much knowledge of marketing terms to be understood. This book is excellent!
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Summary: The book that defines Internet Marketing
Review: If you're going to spend any time or money marketing your business on the Net, you really need to read this book. Every major site has adopted the principles you'll read here, and my company is spending more than half its budget executing them.On the other hand, maybe you shouldn't buy it... more market opportunity for the rest of us!
Rating: 
Summary: Interesting Points But Falls Short
Review: Overall the book raises some good points with regards to developing open dialogs with both existing and potential customers. The book definitely could have been summarized in fewer chapters. Some of the cases cited were great examples of developing interest in a product or service that definitley displayed excellent built in follow up mechanisms. However, since the jest of the book leaned towards the use of the Internet and e-mail as a marketing vehicle the case studies did not necessarily match the vehicle for outreach he was promoting. The book also left one feeling that unless games and sweepstakes were involved the Internet campaign would not necessarily be successful (I may be stretching this view point a bit but it's the impression I left with). Sweepstakes do not work within some arenas. Finally, what I was expecting was some strong advice on Intenet marketing but I felt more like I was getting a sales pitch as to why the firm I worked with should consult with Godin's firm. Perhaps an excellent method of permission marketing! But with any good book I did leave with a few good ideas I could replicate. If I increase my sales from the points of this book it will definitely be well worth the cost.
Rating:
Summary: It was OK...
Review: It was useful in that it helped me think a about customer communications as a string of relationship building activities. However, the point probably could have been made in a dozen pages or less. It was pretty repetitive. Also, I found the book to have a lot of inconsistencies like stressing a long-term relationship with customers in a short-term context of "buying" desired customer behaviors.
Rating: 
Summary: Permission Marketing
Review: This book was a quick read, and I'd have to say more inspiring than informational. Instead of in-depth looks at permission marketing in action, there are quite a few brief examples. Overall, I'd recommend purchasing this book, but not if you are looking for a "How To".
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Summary: Permission Marketing is just Relationship Marketing
Review: This book help you to understand the importance of "relationship building" in the world of marketing mix. Customers, employees, marketing services' companies..three in one. Relationship marketing is the key to today and future communications. Overall, Marketing is just a game of relationship. If you are good, you are the winner. If someone positions better than you, you fail. Creativity, the big idea and image building are all folded in one paragraph, the skill of bulding and keeping the Relationship. That's it, period.
Rating:
Summary: This is the book you want to read!
Review: I read a brief review of this book on a local newspaper in Argentina. I bought it. Wow! It's not "Everything you always wanted to know...". Nor is it "Get rich overnight". It's a clever, easy-to-read, interesting book on marketing. Most of the things are valid not only for Internet, but also for any business you may be involved in. Do yourself a favor and READ THIS BOOK. Mr. Godin has done a wonderful job.
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