Rating: 
Summary: anticipated..relevant..personal
Review: everyday we get bombarded with all kinds of advertising..tv, radio, cable, magazines, billboards, the internet. soon, we will be getting interrupted marketing thru our mobile phones and pda's(if it has not happened already) with all this information overload, one may wonder how can any organization hold its customers attention? the answer? thru permission marketing..as seth godin narrates excellently..to be able to get the attention of your customers there must be an offering of value in exchange for something that the organization wants(personal information) without this, we will just be nagged, bothered and totally interrupted everytime we access any kind of relevant information. here in manila, there is a ad war between the two largest mobile companies selling their wap technology. do you know how they spend their money? full page color ads in the dailies everyday. and the ads are all the same.what a waste! they could have easily targeted their existing customers who are more likely to try the service rather than new customers who just prefer to have a phone. they should read this book..
Rating: 
Summary: Old ideas, but in a new market
Review: Is permission marketiing something new? Do you remember when you when out with girls? You did not pouch her; you asked permission, subtly, but you did.This is what this book is about. How can you score with your target, how can you get to them and, ultimately, sell your product. The good thing about the book is that all the ideas you knew, but where randomly kept in your brain (or hard disk) are now systematised, and with a uick peak you can put a simple plan in action. But I have a question (and I do not have an answer) The click through rate is only 1%. So: how can I get the attention of the ohter 99%, and then start build trust around them?
Rating: 
Summary: Good but not great
Review: Many people say that marketing is mostly common sense... it is. After reading this book I do not feel full of new insights or feel that I have attained any newfounded knowledge. I'd have to somewhat agree with Kerry's review in that this book does contradict itself in several instances, and some of the key points are plain wrong, in my opinion. The book looks nice and reads well, so I didn't slaughter it with one or two stars. But the content does not deserve 5 as many reviewers are putting it.
Rating: 
Summary: Well, duh!
Review: Nothing new here. Just lots of old ideas in new Internet wrapping. Will interactive marketing, as it's more often known, eventually replace media advertising? No. Not even close. At least, not for most businesses trying to build a consumer brand presence--nor even for many B2B marketers. Still, this book isn't all bad...just be careful not to mistake it for anything new.
Rating:
Summary: Insight on every page
Review: If you want to really understand the new paradigms of marketing, the ones used by Amazon, Yahoo and o ther industry leaders, this is the book to buy. Jeff Bezos says the bestselling books get lots of five star and 1 star reviews. The reason is simple: some people don't understand the really good stuff. Buy this book. You'll get it!
Rating: 
Summary: OUCH!
Review: I read fifty or more books a year, one-third of them about marketing. That is what I do for a living. This book is, by far, the worst material I've ever slogged through. This book is 200 pages of poorly supported examples, contradictions, hyperbole, and erroneous conclusions. For example: Ivory soap, made with coconut oil, was a smashing success; coconut oil was in limited supply so Proctor and Gamble scrambled for four years to create a new product that would use MORE coconut oil as a solution to the limited supply problem! Uh, what did I miss? The book is rife with such statements as: Cadillac buyers being "a tough to reach audience." Ever consider automobile registration data bases? The names and addresses can be had for pennies each. What's "tough to reach" about pennies? Seth Godin proposes "interruption" marketing is destined for failure. It probably is. He says it doesn't work anymore and that's why American car-makers can't sell cars. Uh. I thought they were selling a lot of them. He says their interruption advertising doesn't work. Americans buy more American-made cars per capita than any nation buys any car per capita. The audience is hooked on new cars. That's a failure? I am tempted to go on and on with more than one hundred examples of conclusions that are not supported by the facts. I won't. Just one more. Seth says Internet banners don't work. Okay, I agree. How did Seth build his company, Yoyodyne? "1. Attract target customers with banner ads promising a great prize. Interested consumers get more information by clicking on the banner, which takes them to a registration page." And that paragraph (about interruption advertising) is in the chapter on case studies showing how permission marketing works! The funny thing is that permission marketing works. It's an old concept, been with us for thousands of years. This book presents nothing new, nothing informative, certainly nothing to take back to the office. There is no meat to this sizzle. Permission Marketing got my permission through my purchase of the book. Seth Godin then abused me for three hours. It's the last time he'll get my permission. It should be sufficient to say, if you can read, don't bother to read this book.
Rating:
Summary: All right for those inexperienced in marketing...
Review: but if you have experience in marketing, don't bother with this book. In Permission Marketing, the author takes a lot of OLD marketing concepts, renames them, and presents the concepts as if they were new. All right if you are an engineer w/o marketing experience, but if you have marketing experience and a brain, don't waste your time or money.
Rating:
Summary: Sick of advertising? What will replace it? Read and learn.
Review: Mr. Godin does a great job of setting up traditional adveritsing's history, leading it into what has become its fatal flaw in contemporary culture. He further exlplains EXACTLY how the internet does indeed change everything, and how to take advantage of it. What's so great about this is that there's none of the typical shysterism and spin usually associated with marketing in this brave new world of permission marketing. Finally, honesty really is the best policy--so refreshing! The future of commerce is the one-to-one relationships enterprises build with their customers. One of the great ironies of the internet age is that even in speeded up "internet time", we must take time to build trust and establish ouselves with our customers. One email at a time. Carefully. Strategically. I can boldly say that anyone involved in the web (which will soon be everyone) who doesn't read and grok this book will be left far behind with no money in the bank and no customers. Anyone who reads this book and "Designing Web Usability: The Practice of Simplicity" by Jakob Nielson will rule over all their competitors.
Rating:
Summary: I've recommended this to all my clients.
Review: I consult Talk radio stations and talent, and those seeking exposure on Talk radio. Allegedly radio's most-interactive format, Talk is -- ironically -- AWFUL at using the Internet to INTERACT with listeners. This is a massive stone unturned, since web sites themselves can become worldwide "radio stations" unbound by the realtime constraints of over-the-air programming. Godin draws a dang road map for anyone smart enough to read this book.
Rating:
Summary: Marketing for the Internet Age
Review: This book highlighted for me the issues we have been discussing in TQM and Reengineering for the last 10-15 years. An excellent primer on how to move into the new economy an do the kind of marketing required to reach this new "type" of customer.
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