Rating: 
Summary: A very useful book on the subject
Review: This is a really great book for anyone interested in marketing for the digital age. I work for a company that builds tools to enable companies to launch their own permission-based campaigns on the web, so I'm a little biased in my opinion. Regardless, I know first-hand that marketing relevant products and services, with the permission of users, can yield amazing results with low conversion rates. If you are interested in the subject, this is THE book to get. It's easy to read, there is plenty of opinion about what companies are doing right and wrong (and why), with supplied use-cases. In short, it offers theory and application. Also, a great companion book is 'e-loyalty' by Ellen Reid Smith. Enjoy!
Rating:
Summary: Will you pay Attention!
Review: I agree with the author's theory of "Interruption Marketing". Don't you find it pretty true that people nowadays are paying less attention to ads, but yet marketers are trying 'extra' hard to get those attention. See the results of their 'creativity' ... all those banners are popping up here and there while surfing the net! So how effective? Probably hitting the messages across few out of a million.Meanwhile, if one could get people to be interested, and voluntarily listen to what he gotta say, the story will be slightly different, isn't it? That's the theory behind "Permission Marketing". I would think the author had nicely contrasted the 2 theories, and why the later works better. Besides, he also illustrated some ways to get people to be receptive, and thus permit one to market to them ... eg, get a freebie if you sign up the mailing list. Read this book. It'll change your mindset of the present advertising tactics, and perhaps inspire you to come out with better approaches in building a relationship with your 'potential' customers.
Rating:
Summary: chapter eight
Review: few people in this day and age have the time to read more than a couple of business books a year. seth godin's is a gem for being so brief (a mere 242 small pages minus the index) where the american tradition is that volume (in books) is better than sex. however with the shortage of time at hand, do read chapter 8 "everything you know about marketing on the web is wrong". it has proved immensely instrumental and educational for clients and friends I have come across. needless to say I read everything - and liked it, was enlightened from it - yet if you're already familiar with one-to-one marketing, skip loads of the book.
Rating: 
Summary: Everybody is right
Review: I'll keep it short: If you are novice to marketing ------> buy it. If you are a maketeer ---------------> don't or... Read thru the reviews and find back the whole contents of the book. Well! at least the essentials.
Rating:
Summary: a *very* good idea
Review: I started reading this book and, then, I realized it was saying some things that I and maybe You already know... but that the inspiring. It says those things in a new way, and it started a whole new thread of thought in my head, about how to apply this (now) structured collection of information to my own business.
Rating:
Summary: not obvious... important and useful and profitable!
Review: More than a year after this book made waves, critics are now talking about the ideas inside being obvious. There's a big difference between essential insight and an obvious restatement of the status quo. This book is definitely in the first category! A critic writes, "It's interesting to me that all these marketers are swearing this is the new Holy Bible of the Church of Marketing, yet I doubt more than 10% of those readers have put any of Mr. Godin's observations into practical use. God knows, everywhere I go, I have to OPT OUT of marketing campaigns instead of OPTING IN." But of course, if only 10% of the sites he visits gets it, IT'S MORE IMPORTANT THAN EVER that they read the book to understand WHY it's worth doing it right. If you haven't read this book, do so. It will change the way you think about how you are marketed to, and what you ought to do to help your company grow.
Rating: 
Summary: Offers Absolutely Nothing Of Interest
Review: I am writing this review in the hope that I can save someone the twenty dollars that are now lost to me. I have noticed that many of Seth Godin's titles begin with the words "If You're Clueless..." For instance, he is the author of "If You're Clueless About the Stock Market (but want to find out.)" He is also the author of "If You're Clueless About Accounting and Finance and Want to Know More." It follows then that if you AREN'T clueless, if you have even a shred of a clue, if you know a friend who might lend you their clue for the day, then please, save your money and DO NOT buy this book. I wish I could call you personally, dear reader, and tell you how very sorry I am to have purchased "Permission Marketing." I might get my money back through Amazon's returns' policy, but I will never get the hours back I spent looking through these dull pages searching for something of interest, something I didn't know, something my eight-year old (Jesse) didn't know. Friends and neighbors, it ain't there. If you are in any way experienced in business, do not buy this book. You already know everything in it. If you are in any way experienced in marketing or publicity, do not buy this book. You already know everything in it. If you are a desperately bored coroner and want to find a way to pep up your afternoon with what amounts to a 255 page motivational infomercial, by all means, this is the book for you. Please, do not make the mistake I did. Don't buy this book. And if someone gives it to you, don't read it. Save yourself.
Rating: 
Summary: Please point out the obvious a few more times
Review: Ok, I guess everyone fell asleep in marketing 101. Because I'm amazed at how many people are overjoyed with the obvious concepts this book touts. First off, this book is boring to the core. The writing style is slow, repetitive, and did I mention...repetitive ? He says the same thing (nothing) over and over again. This book should've been condensed to about 50 pages, which is all it needed. The concepts he touts are all quite obvious, which leads me to believe marketing as a whole has shifted to a sad state of affairs if they need this book to point out the obvious to them. C'mon people, of course we don't want to get spammed and we would like more control over how marketing is pitched at us. This wins the "DUH!" award. It's interesting to me that all these marketers are swearing this is the new Holy Bible of the Church of Marketing, yet I doubt more than 10% of those readers have put any of Mr. Godin's observations into practical use. God knows, everywhere I go, I have to OPT OUT of marketing campaigns instead of OPTING IN. Just look at the recent flap over online retailers sending data to third parties (and you know who you are). It's obvious marketers want to say they are concerned with the customer, and spout out chapters of this book during meetings, but I'll be amazed if they ever do anything about it.
Rating:
Summary: Learning do deal with customers one on one again
Review: I read this book and started looking at our customers in a complete new way. It make so much sense to use the permission marketing approach that it's mystery why people are still trying to do interuption marketing. I recommend this book for companies who are looking for long term relationship with their customers.
Rating:
Summary: Clues for the Clueless
Review: This is a clever little book. Not full of great wisdom nor packed with "Wow" insights. In fact the writing verges on dull and is partitioned such that every page or so is one full section. However, it is a rich source of ideas when you are stumped as what to do next in marketing or selling. Sort of the book that you hide at home and come in Monday to throw a new idea on the table during the bull session on weekend sports. Don't pay full price for it, but it is a handly little resource.
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