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Summary: Hay que seguirle la pista (Español)
Review: El texto es amigable, claro y divertido, si bien es cierto que falta un poco de tiempo (y otras cosas) para que lo descrito se pueda aplicar cabalmente en las economías latinoamericanas, vale la pena seguirle la pista a Godin, demuestra visión y parece tener idea de la forma "Real" en que la tecnología va a transformar los medios y el comercio.
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Summary: These are ideas the Mary Kay company has known for 36 years!
Review: Yes, you have to get permission and build relationships one at the time to maintain a loyal, longterm customer base! It's no surprise to me as a MK consultant, but for those on the outside of companies like Mary Kay, this information is revolutionary. It really will change how you approach marketing and customer service.I strongly recommend this and Seth's other book "Unleashing the Idea Virus" to anyone attempting to open their own business - online or brick & mortar.
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Summary: must read
Review: Very insightful combining practical advice with examples of what works and what doesn't work. Why bother making mistakes when somebody else already has made them. Learn at their expense and profit from their experience. While this is not a silver bullet, it provides framework which when followed in planning and execution can provide a strong start.
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Summary: Don't buy this book
Review: I had a lot of respect for this author from reading his previous work "The Bootstrapper's Bible : How to Start and Build a Business With a Great Idea and (Almost) No Money". That's why I bought this book. What a DISAPPOINTMENT. This book was very poorly written, badly organized. Nothing new. Believe me, skip this book and save your money.
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Summary: Fresh new approach
Review: I found this book a fresh new approach to the subject of Marketing, I thoroughly enjoyed the way concepts are explained and the way reading just flowed. Respect your customers! Absolutely! If you enjoyed this one as I did you will also enjoy Max Mckeown's "E-customer".
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Summary: Many ideas you can implement right now
Review: A very enjoyable and useful read for anyone interested in improving customer acquisition, retention and relationship, via the Internet or not. Days after reading this book, we started applying permission marketing techniques at our dotcom (E-campo, an agricultural portal) with INSTANT results. Highly recommended.
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Summary: Permission for attention
Review: I like the book. Seth Gordon gives the procedure for a new way of marketing: Permission Marketing. Main idea is to convince the customers in order to give you permission to contact her. First, you should sell her the next meeting. In the next meeting you have to sell one more. This is great. I mean, if customer gives you permission to go further, you have the right to contact her in future for mutual profit and interest. This would be best for the marketer and the customer. Seth Gordon says that "Permission marketer is a farmer". Permission marketer should buy the seeds, find a land, plant the seed, water them continuously for seasons, watch them grow, and finally harvest. Permission marketing may be the hardest way for marketers, but it is a joy both for the customer and for the marketer. This book does not promise a magic wand for marketers, but introduces the basic ideas of getting permission from customers with examples. It has the feeling of a case study. You will enjoy.
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Summary: Excellent Internet Marketing Book
Review: Without having a vast amount of knowledge in marketing, reading Permission Marketing helped me to get a feel for how to leverage the Internet as a tool to obtain new, loyal customers. This book helped me to realize that interrupting customers at inopportune times was not going to create the loyal customer relationship that we wanted. By using different means of obtaining a customers attention, a loyal customer can be created over time. Mr. Godin uses a multitude of examples throughout his book of companies that have used this practice and found it successful. This book is an excellent tool for any Internet Marketer!
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Summary: Enjoyed Learning About the Concepts
Review: I enjoyed learning about the concepts in this book. Godin does a good job of explaining the levels of permission that you need in order to gain a customer's comfort level so that you can market directly to them in a personalized way. I also enjoyed learning about the difference between interruption marketing and permission marketing. Being new to field, I appreciate the new comprehension I have with this approach even in evaluating my own interaction with online marketers and e-mail campaigns resulting from me making purchases on the web. Great book.
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Summary: We need more books like this
Review: I wish everyone would read Godin's books! This is a great work even if you don't have "sales" or "marketing" in your title. Godin has a wonderful writing style and peircingly accurate observations of current culture. As an alumni director at a prep school, this book challenged me to see how to apply Godin's observations in my day-to-day work.
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