Rating: 
Summary: Excellent
Review: I "stumbled" in to Search Engine Marketing and now "do it" for a living with car dealerships in the San Francisco Bay Area.This book, in it's first few pages, helped me. NO I don't know the author :) David Saunders, Concord, CA
Rating:
Summary: Want to learn about true, effective marketing...read this!
Review: Mr.Godin is an excellent teacher of how to market effectively. Before reading this I thought of marketing probably like most do. I thought to be successful in marketing and advertising, that big was the way to go...big magazine ads, t.v. spots, target a large audience and you're sure to get lots of customers, etc. WRONG! Mr. Godin hits the bull's-eye on the type of marketing that it takes to acquire and keep customers in your business. It is not mass marketing to anyone and everyone that's going to do it. But rather, Mr. Godin shows you how to set up a specific strategy, a clever method in which to acquire the type of customer you want to your particular business. If you own a sports shop, then your ideal customer wouldn't be a chef or a construction worker who just happened to walk into your store...it would be the die-hard, sports enthusiast that you want to attract. Mr. Godin shows you how to attract your "ideal" customer; He teaches you how to get your ideal customer to come to you. I didn't fully understand all that "Permission Marketing" was really about until Mr. Godin broke it down and explained it to a tee. If you can get a potential customer to say "yes" to you prior to the sale, your chances of acquiring them as an actual customer dramatically increases. This is what Mr. Godin shows you how to do. He is a wise marketer and you can be too! HIGHLY RECOMMENDED.
Rating: 
Summary: poorly written drivel
Review: This is a poorly written book with an interesting concept but it contains minimal content and is full of repetition. I was very disappointed by this book.
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