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Summary: Old Ideas, Still Compelling
Review: This is great stuff. The concepts are rock solid if only evolutionary. I don't even mind that the ideas in current practice (Yahoo Treasure Hunt) border on annoying. The concept of leading the prospect to a sale using progressive levels of permission is, well, brilliant. Especially in the context of e-mail (not websitepalooza) communications. Now, us neophytes only lack a list of vendors, including providers of e-mail response management software, who can help us implement Mr. Godin's kick butt ideas.
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Summary: Impact of electronic commerce in Africa economy
Review: Noticing the part of Africa economy in the world economy,the lack of strucutre, particulary logistic and money problem, this continent is still be viewed as the new place to do business. The hypothese is'' will the ecommerce play a role in order to reduce the gap between logistic and technology?'' Africa has its own reality but it can stay apart of the world economy,how to reconsider its fragile position and use with intelligence ecommerce to increase business potential.
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Summary: Best book on Marketing for the new On-line age
Review: I sent 6 copies of this book out to people I know in the marketing industry as soon as I put it down. Every other page caused me to grab paper and pen and make notes to myself to change the way my department and company does business. Permission Marketing takes many of the old and new ideas on marketing and brings them together into a comprehensive book. His case studies and examples show how many of the old ideas of marketing still apply but need to be dealt with in a different manner for the Online community. Perfect read and perfect timing as so many businesses are looking for an Internet Marketing solution that goes beyond "Banners".
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Summary: A disappointing repackage of old concepts.
Review: This book was a disappointment. If you know the concepts behind either targeted advertising or relationship marketing, then this book is a waste of time to read. Basically this 'Permission Marketing' is a repackage of old concepts using new words and adding case studies. It is nothing new to apply targeted advertising concepts to the web, that is what is already being done. Sure not everyone is doing it, but then again, not everyone thinks customers are important either. Renaming the old concepts to 'permission marketing' does not change the fact that there really is not much of anything new here unless you were born yesterday or don't keep current reading any of the many online business magazines. After the disappointed read of this book, I came to question the online reviews that claim the author as an expert. Checking further I find books by the same name author who acording to the list in Amazon has books on subjects such as Poker, Backyard Gardening, Disneyworld, Golf, Traveling, Super Crossword Puzzles, Insurance, and Trivia Challenge. That explains some of the disappointment, maybe, but I guess that does not mean that you can't write a good book on marketing. But then again, maybe it does... In any case, before you spend the money, I suggest you go to your local bookstore and check out this book in person.
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Summary: A "Very" Important Book.
Review: This book officially marks the entry of a new kind of marketing for the new century --- the only kind of marketing that will work today and on into the next millennium. Forget all you ever learned. Oh sure, you have to do the old interrupt marketing to get people to raise their hands and show interest. But after that, you have to have the consumer's permission to market to them. This book is well written and highly understandable. It makes sense. It tells it like it is. Anyone who has anything to sell must read this book. Anyone who expects to survive in the business world today, whether in a corporation or as an entrepreneur, must read this book. There will be more books written on Permission Marketing. And hopefully they will go into more detail on exactly "how" to use this lively and exciting new marketing. But this is the mother of them all. This is the book that gives birth to Permission Marketing. And those who don't read it will be sorry they missed out of this important beginning. --- Susanna K. Hutcheson, Advertising & Direct Mail Copywriter/Consultant
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Summary: Read Fast! Because as you're reading, Seth Godin is leading!
Review: Here is a guy who is not only at the top of the online marketing game, but he's rewriting the rules altogether. After all, space isn't the only place where no one can hear you scream. On the Web, not only will no one hear you scream, but the cyber-vacumn will also suck every dollar out of your advertising budget leaving you with nothing but vacant stats and a list of worthless e-mail addresses. Permission Marketing will completely change the way you spend money on the Web. "Turning Strangers into Friends, and Friends into Customers" isn't just a catchy tag line either - he actually shows you how to do it! This is one boat you cannot afford to miss.
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Summary: If you want see the future of marketing this is a must read!
Review: Seth Godin is a visionary and this book demystifies the obvious, yet subtle undercurrents that have been tearing through the marketing industry and destroying traditional marketing logic. Seth gracefully extends the masterful works of Pepper's and Rodgers One to One Future with an additional level of intellegence and understanding. Permission marketing will become a marketing staple just like database marketing was for the last century. Everyone will soon be doing it, because they have to, and because it really works, and works a lot better than "Interuption Marketing" we've all become acustom to using. The internet is changing society and Permission Marketing is the center of this upswell. Read about it now or learn about it the hard way later, --- because nothing can withstand the force of an idea whose time has come.
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Summary: One of the best books I have ever Read
Review: This book is a real eye opener about how many of us are wasting our advertising money. We create easily ignorable ads that are (Suprise) ignored and then wonder why our efforts are not rewarded. His approach is to advertise to your customer the same way you would date them. Building trust. Excellent advice indeed.
Rating:
Summary: Excellent
Review: I "stumbled" in to Search Engine Marketing and now "do it" for a living with car dealerships in the San Francisco Bay Area. This book, in it's first few pages, helped me. NO I don't know the author :) David Saunders, Concord, CA
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Summary: Thanks for asking . . .
Review: Mr. Seth Godin, V.P. Direct Marketing at Yahoo!, tells us how to turn strangers into friends and friends into customer in the excellent book on how to be successful in marketing your products and services. I can only hope that every SPAM marketer, direct mail marketer and fax-blast marketer reads this book. Perhaps if they do, we will all have a lot fewer useless intrusions in our lives.
The bottom line of this very well written and entertaining book is that Godin advises us that "The goal is to avoid surprising the consumers and interacting with them by sending only messages they expect." Those of us who were trained in consultative selling techniques will recognize much of what Godin advocates, but he packages even these "old ideas" in such a way as they are now usable in the new world of internet communications and e-commerce.
Godin gives us the logic behind what most of us have intuitively decided is true - TV advertising doesn't work, direct marketing (as done today) is a waste of time and money, we are squandering our internet marketing opportunity, and we are alienating potential long-term relationships. Godin outlines for tests for permission marketing which, by definition, offers consumers incentives to accept advertising voluntarily. Permission Marketing must: 1. encourage learning relationships with your customers. 2. track the people who have given you permission to communicate with them. 3. provide marketing curriculum to teach people about your products/services. And 4. allow you to deepen your permission to communicate with those people in your permission marketing database.
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