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Summary: Essential reading for success in the internet age
Review: The book is excellent. It sharpens what insights you may have already developed about the failures of interruption marketing on your own. Outlining the very principles the marketing community needs to understand quickly, especially with the convergence of the internet.I found the book to contain plenty of specific examples of past and current marketing efforts, in addition to clearly laid general permission marketing principles. You can readily conjure up specific solutions tailored to meet the needs of your client and understand the reasoning behind it all.... and know there's proof in the pudding. The poor person who types in caps to get your attention displays a deep irony. Read the book and you'll see.
Rating: 
Summary: I wish I could give fewer stars
Review: I just got a few chapters of this book which ended with "IF YOU'RE ENJOYING IT, please feel free to post a review on Amazon or on Barnes & Noble. Thanks!" (emphasis mine). Perhaps those that saw through this chose NOT to reply. He talks of how the quality has gone up(what planet is he from?), and how 900,000,000 pages served from a database of 100,000,000 means 9 views per company. (when is the last time you read EVERY page shown in a query on altavista? I don't know if I EVER have!(some come up with THOUSANDS of pages!) The FACT is that most pages just simply never get viewed! He THEN talks about how companies have profited from graft, favortism, and other tricks. DUH! Heck, just last week on TNT(?) they told how APPLE and M/S profited from it. IBMS exploits in this area are LEGEND! Same with Kellogs! NOTHING NEW!!!!!!! Just more(to put it in set godins words) NOISE! Save your money.
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Summary: Insightful, important and real
Review: This book, simple in execution, startling in impact, is must reading for anyone who is trying to get someone else to buy. Essential for anyone on the Net.
Rating: 
Summary: easy to read, entertaining, but a bit simplistic
Review: Every exec should pick this up the next time they have a airport delay. A good read. However, the depndency on "games" as a "permission vehicle", over simplifies the issue of developing relationships
Rating:
Summary: right book, right time
Review: I just bought six copies for my boss and the rest of the department. This is the vision and the strategy we've been looking for as we work to figure out how to succeed with marketing at our new division of a very big company. Actually, I hope you don't buy this book... less competition for the rest of us!
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Summary: Been there, done that!!
Review: Seth Godin's book as well as his previous ones are nothing more than infomercials for the Internet Age. I felt very let down by some of ideas which all sounded so familiar. He is riding the coat-tails of Yahoo! to market his new book by using his new job at Yahoo! to give this book creditbility.
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Summary: Old concepts that can be "discovered" in Marketing 101
Review: This work is yet another from the growing list of "new economy" prophets who write as if the basic marketing concepts described have only recently been discovered through the author's personal marketing epiphany. The author, who is hardly alone in the Amazon.com database, ridicules existing practice as a requisite for demonstrating the importance of his "new and visionary" technique rather than supporting his position with a more coherent argument. The first 71 pages and many thereafter derisively attack what the author calls interruption marketing as ineffective, inefficient and an unnecessary money sink. However, the author repeatedly acknowledges interruption marketing as critical to his success story (e.g., "...the first step is still to interrupt the consumer"; and "Permission Marketing can't deliver that first audience of strangers any faster or cheaper than an ad can"). The author's statements would not be so galling had he not so desperately depended on trashing current practice to make the meager case for his concept. The books provides a catchy label to existing marketing communication concepts; it is hardly revolutionary thinking. The writing is particulary irritating to anyone who has taken a basic course in marketing or advertising. The book is littered with contradictions and distorted treatments of advertising concepts such as reach and frequency. If advice such as "Change all of your advertising to include a call to action" (taken from the author's final checklist of "first steps to take to get started with Permission Marketing") sound like a marketing revolution to you, I'd invite you to sit in on a few classes at your local community college or university. No marketing communications professional worthy of the profession can consider this book worth the three hours it takes to read it. BTW, Amazon.com gives second authorship to Don Peppers, who appears to only have written the foreward.
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Summary: Seth Godin & Don Peppers nail it down!
Review: I read the first four chapters and I'm ordering the book! I have been involved in various aspects of marketing for over 20 years and my most successful efforts have always been "permission" based. Mr. Godin and Mr. Peppers nailed it with this book. My current venture is a yet-to-be-released web-centric product and I can assure you that Permission Marketing will be our primary strategy. This book will save us (and make us) millions! Thank you! Ken Harthun, COO/LottoFacto.com
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Summary: Though Provoking Book
Review: Seth Godin challenges many of the assumptions behind expensive advertising campaigns which rely on intrusive marketing and builds a very strong case for permission marketing. This is a short, easy read which is perfect for reading on your next trip.
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Summary: Web Developers take Note!
Review: This is an extremely important book for anyone in the Internet Economy, ala Wealth of Nations for the Industrial Economy.
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