Rating: 
Summary: Why interrupt when you have the permission to talk
Review: When traditional methods of advertising or direct mail don't work as effectively in attracting your customer's attention, what do you do? Read up 'Permission Marketing' and apply the principles and practices recommended by Seth Godin. According to Godin, an advertising message which interrupts a customer's life - her time, privacy and peace of mind - has a lower chance of persuading her to buy a specific brand. Instead, he advocates, a marketer can build a relationship with a customer over time and win her permission to market to her. In other words, make friends with the customer. The customer, then, not only becomes more receptive to the advertising message, but actually anticipates it. Godin calls this method 'permission marketing' and illustrates its strengths with success stories ranging from Amazon.com to Yahoo!. Simple? Well, not exactly. It requires a deep understanding of direct marketing and using the Internet as a direct marketing tool. But, Godin makes all this easier in his new book. Read it before your competitors do.
Rating:
Summary: Will you pay Attention!
Review: I agree with the author's theory of "Interruption Marketing". Don't you find it pretty true that people nowadays are paying less attention to ads, but yet marketers are trying 'extra' hard to get those attention. See the results of their 'creativity' ... all those banners are popping up here and there while surfing the net! So how effective? Probably hitting the messages across few out of a million.Meanwhile, if one could get people to be interested, and voluntarily listen to what he gotta say, the story will be slightly different, isn't it? That's the theory behind "Permission Marketing". I would think the author had nicely contrasted the 2 theories, and why the later works better. Besides, he also illustrated some ways to get people to be receptive, and thus permit one to market to them ... eg, get a freebie if you sign up the mailing list. Read this book. It'll change your mindset of the present advertising tactics, and perhaps inspire you to come out with better approaches in building a relationship with your 'potential' customers.
Rating:
Summary: Want to learn about true, effective marketing...read this!
Review: Mr.Godin is an excellent teacher of how to market effectively. Before reading this I thought of marketing probably like most do. I thought to be successful in marketing and advertising, that big was the way to go...big magazine ads, t.v. spots, target a large audience and you're sure to get lots of customers, etc. WRONG! Mr. Godin hits the bull's-eye on the type of marketing that it takes to acquire and keep customers in your business. It is not mass marketing to anyone and everyone that's going to do it. But rather, Mr. Godin shows you how to set up a specific strategy, a clever method in which to acquire the type of customer you want to your particular business. If you own a sports shop, then your ideal customer wouldn't be a chef or a construction worker who just happened to walk into your store...it would be the die-hard, sports enthusiast that you want to attract. Mr. Godin shows you how to attract your "ideal" customer; He teaches you how to get your ideal customer to come to you. I didn't fully understand all that "Permission Marketing" was really about until Mr. Godin broke it down and explained it to a tee. If you can get a potential customer to say "yes" to you prior to the sale, your chances of acquiring them as an actual customer dramatically increases. This is what Mr. Godin shows you how to do. He is a wise marketer and you can be too! HIGHLY RECOMMENDED.
Rating: 
Summary: No news
Review: While Godin does a good job retelling an old story about properly targeting, utilizing appropriate messaging and benefiting from modern (post-internet) media, it is not new. Some of his retelling is convoluted in endless metaphores. And, as this book was written before 9/11 and the dot-bomb, much of it is out-of-date and of reduced relevance. There are more helpful and current books out there about internet and other direct-marketing topics.
Rating:
Summary: A MUST READ FOR MARKETERS, ONLINE AND OFF...
Review: If you are in the marketing field I believe Seth Godin is a guy who knows his stuff. He and Jay Abraham are gurus on the subject. His books are normally very timely and his more recent book, Unleasing the IdeaVirus (a book on viral marketing), builds upon what he writes in this book. I have also read Kim McPherson's Permission based E-mail marketing that Works! While both are excellent books about the subject I believe Mr. Godin goes into more depth about why current marketing efforts are becoming inefficient and how the Internet can change the overall efficiency of marketing through better targeting and lower cost delivery (e-mail). I believe he understands the big picture better than most. I am trying to continue my reading on e-mail marketing before launching my e-business and I have found Mr. Godin's books to be very easy to read and have me saying "That's why so and so does this and that...." Conclusion: A must read, definitely worth the money. Anyone that is interested in marketing should also look into Robert Cialdini's Influence, and The 22 Immutable Laws of Marketing by Al Reis and Jack Trout. I would also read one or two books on viral marketing. Mr. Godin's unleashing the ideavirus is the best that I have read and I have heard good things about Anatomy of a Buzz by Emmanual Rosen. I have read The Tipping Point by Malcolm Gladwell and thought it wasn't as well written as Mr. Godin's book.
Rating: 
Summary: Insightful!
Review: Imagine how effective your marketing would be if you had individual relationships with all of your customers and each had agreed to receive your company's advertising, either because they want the information or because they've been tempted by an incentive. Author Seth Godin makes this connection real, with the help of technology and he says you can do it, too. Godin argues that individualized "permission marketing" can break through the increasing clutter of traditional advertising, which he dubs "interruption marketing." The Internet is ideally suited to building this one-to-one relationship, he says. His engaging book provides a powerful case for this approach to marketing, which begins with getting the customer's consent to receive frequent messages. Godin combines a historical overview and a discussion of advertising's principles with a description of hands-on methods. We [...] recommend his highly accessible book to marketing executives in any industry and especially to managers of Internet-dependent businesses.
Rating:
Summary: read this review
Review: So there are steps in every transaction. The whole point of this book is that you don't create lifelong relationships with strangers. Every sale consists of multiple mini sales.
turn the page
click the link...You go to amazon
browse through books
see related books
browse through reviews
buy the book While some of the data relating to the internet is outdated, the fundamental message of the book is still strong. Those who think traditional media outpace targeted ads are dead wrong.
Rating: 
Summary: Dead solid wrong
Review: The suggestion that the old is out and the new, permission marketing, is in has been so thoroughly disproved by actual experience that it's reasonable to ask, just why does anyone believe there is anything behind that screen that a little tiny man pretending to be the Wizard? A few marketers tried to implement these ideas and found they had offended far more people than traditional advertisers ever had. For that reason, this books ranks with books touting Day Trading as the route to riches. No, never: nonsense. I couldn't even bear to offer this to a used bookstore. Instead, we used it as kindling for a fire. Expensive, but the result was good, and perhaps better than a PrestoLog.
Rating:
Summary: Interruptive Marketing Lives!
Review: While Godin astutely details the need to build relationships with customers, that's been amply covered by other authors. My main beefs with this book are its dismissal of all forms of "traditional advertising" and its specious claim that offering prospects incentives is revolutionary. Wasn't John Caples offering how-to booklets to ad respondents sixty years ago? However, Godin frames these tried-and-true techniques within the context of the Information Age, offering helpful examples of relationship marketing using e-mail, the Net, databases and the like. That may be particularly useful to business-to-business marketers. But anyone marketing to consumers should beware...brand story, great copywriting and broad visibility do matter still.
Rating:
Summary: poorly written drivel
Review: This is a poorly written book with an interesting concept but it contains minimal content and is full of repetition. I was very disappointed by this book.
| 
