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Summary: "Ogilvy" is highly recommended!
Review: ... I was VERY impressed with this book. Not only did it have plenty of pictures to base its point, but the author himself is somewhat of a character (that's a good thing!). It makes a very good and interesting read and is hard to put down! I am taking an advertising class this semester and it just so happens that one of our required textbooks is "Ogilvy in Advertising", so that tells you what a popular and highly-recommended book it is. I highly recommend it to all, especially those with an interest in advertising and/or is in the graphic design field.
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Summary: Advertising
Review: A perfect book for first timers by the finest Marketing Gurus, with strategies to improve individual advertising skills.
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Summary: All I ever really needed to know about advertising...
Review: Advertising 101.The late, great David Ogilvy on what it takes to be great in the business of advertising. As entertaining as it is helpful advice. His basic truths in this field are still relevant 20 years after publication.
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Summary: Every Advertiser Needs a Copy on Their Shelf
Review: Although it is slightly dated, this remains a book that everyone in advertising should have on their shelf. Ogilvy may well be without peer as a master of advertising and anyone considering a career related to advertising needs to read this again-and-again. Ogilvy is the natural heir to Claude Hopkins (and if you don't know who he is, pick up a copy of "Scientific Advertising") and has the same understanding of advertising as both art and science that Hopkins did. Ogilvy knows that an ad campaign, no matter how visually wonderful it may be, must do one thing: sell. Ogilvy understands that advertising is fairly synonymous with sales, a fact that far too many advertisers and ad people alike seem to keep forgetting. Witness the mindless glut of ads that ran during the internet boom, read Ogilvy and Hopkins, and you'll understand why so many internet companies died on the vine when they couldn't attract customers. Admittedly, a number of internet companies lacked a true product or service to sell, but most did not do themselves any favors with their advertising. Whether you are new to advertising or a seasoned pro, this book is a must have.
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Summary: Truth is like God - there is only One
Review: An outstanding book, more interesting to read than any best-seller romance. The author reveals the truth about advertising. When you read the book, you agree with every word and say to yourself: it's obvious, I have always known this. But could not remember
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Summary: Ogilvy, THE GENIUS on Advertising
Review: An outstanding evergreen book! Every single phrase tells you something USEFUL about Advertising: a 224-page book WORTH BUYING, believe me.
Incredible, so uniquely clear and clever!
David, you have sign-posted THE Job of my life
(Michele Re, an Italian lover of Copywriting - and Ogilvy, naturally).
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Summary: Straightforward Advice from An Advertising Titan
Review: As many reviewers have mentioned, this book is a classic. Ogilvy's wisdom is only matched by his wit. Some takeaways: 1) "The wrong advertising can actually reduce the sales of a product" (pg 9) 2) "If you are lucky enough to write a good advertisement, repeat it until it stops selling." (pg 19) 3) "If it does not sell, it is not creative." (pg 24) 4) Hire "gentlemen with brains." (pg 48) 5) Communicate verbally. Attend the right meetings. Remember the French saying, "He who is absent is always wrong." (pg 56) 6) "Any fool can write bad advertising, but it takes a genius to keep his hands off a good one." (pg 67) 7) People read headlines 5 times as often as they read the body. People remember ads with news 22% more than ads without news. (pg 71) 8) Ads in four colors cost 50% more, but are 100% more memorable. (pg 79) 9) In TV ads, use the name it the first 10 seconds. Show the package. 10) Learn from P&G: They are disciplined. They only enter categories they think will grow. They have multiple brands that compete against each other. They invest heavily to launch a brand. They never change a successful strategy. 60% of the ads show a demonstration. They communciate the name of the products repeatedly. The names fo the products are easy and simple. They don't use celebrities. (pg 155)
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Summary: Essential reading for the marketer
Review: As someone who spent years in marketing technology, I can say that Ogilvy is the master. It's sad to see people breaking the Ogilvy rules so regularly--and they are easy rules to learn. Read this book, it's essential.
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Summary: When Advertising makes you cry and you don't know why
Review: David has been an inspiration for all of us who pursue our career into the marvelous world of selling ideas. He demands all of us to be the "people with brains", and we still remember that when we read his books. I always keep them on the shell closest to my bed. They always remind me I can do things better. Please, do not read this book expecting to find a manual on advertising, but a manual of life. I owe this to Ogilvy & Mather, a passionate brains factory of making the lives of our clients easier.
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Summary: The Best There is
Review: David Ogilvy is one of the best advertising men this past century has ever seen. He combines his knowledge and passion with strict guidlines which he has learned and accepted and that are still applicable today. I had borrowed the book from a previous employer when I first started working in Advertising, as soon as I could I bought my own copy and have read the book thrice so far; I am currently summarizing it for future reference.
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