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Summary: This book is very good
Review: This book gives you a lot of information that is necessary for the industry of marketing. The thing is, that author has written this book 20 years ago, but it has more to offer. This book is definitely a real thing. It is also good to suppliment this book with Michael Levine's books.
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Summary: A Top Reference for Any Business Owner
Review: This book is a great reference for any business owner seeking to really make the most out of their marketing budget. I used the data in this book and actually made miracles happen with it. The average industry expectations on marketing dollars is 5X the return invested. By applying the principles, strategies and bright ideas I learned in this book I managed to make a 12X return for every dollar invested, and that means a whole lot when you are a small business with not an unlimited budget! This book is very basic and useful, and the data Levinson provides is incredible. I learned so much about the actual nuts and bolts of the marketing industry with this text. It's brilliant, creative and imaginative. Expect to keep a pen and paper handy when you start to have all those bright ideas go off like church bells as you read. If you take this information and apply it to your business or activity, you can save yourself a great deal of experimentation and start out with the rocketing results first off.
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Summary: The Best Investment You Can Make
Review: This book is the best investment you can make in your business. Especially handy are Levinson's tips on marketing during a recession and how to use technology to grow your business. If you use just one of the hundreds of ideas presented here this book will pay for itself many fold. For additional ideas, there's also a Guerrilla Marketing Club ...
Rating: 
Summary: Read this book
Review: THis book lays out for you all the techniques that you need for marketing your business. It gives the up to date methods used and how to get your product out there. Along with Guerrilla PR Wired by Michael Levine, this book is a must have.
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Summary: This is "the" marketer's bible!
Review: This handy dandy guide gives a beginner like myself wonderful leverage in today's marketing realm. Jay gives a clue about how to market cost effectively and do it well. Go Jay!
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Summary: Good book, but not Internet savvy
Review: This is a good book. It applies mostly to people doing business locally (as opposed, say, to a manufacturer or software company selling worldwide), but business people of all stripes will still benefit. My main complaint about the book is its lack of Internet marketing advice -- a critical "weapon" of marketing in this day and age.
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Summary: bleh
Review: Why do people bother with this book? For a real marketing book read Michael Levine's Guerrilla PR Wired. Anything else is really a waste of your time.
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Summary: A must for Small Business owners and marketers.
Review: With thousands of books written on marketing and its implementation for all business sizes, this book has created a unique brand name for itself with a series of books all aimed at a particular type of marketing - Guerrilla Marketing. As its name implies, these books are aimed at achieving significant results through non-traditional marketing avenues that have now become fairly established and are probably not Guerrilla tactics anymore (in the strictest sense of the word). This book though originally written in the 1980s has been updated in late 1990s and the update has been driven by the feedback received over 15 years. If you are a small business owner or someone responsible for the marketing division of a small business, you may not have that much money available to run your marketing campaigns professionally and using more traditional channels. Therein lies the appeal to this book that assumes that your only resources are time, energy, and imagination. The book is split into 5 sections - the first section is an introduction to the whole Guerrilla Marketing process all the way from its definition to the thirteen most important marketing secrets and how to develop a Guerrilla Marketing plan. The second section focuses on mini-media marketing which is nothing but the various marketing approaches you can use - canvassing, personal letters, telemarketing (don't be discouraged as the author explains how to do this right and not annoy people), brochures, etc. The third section is about maxi-media marketing which means all the marketing techniques that cost money. But the author has a compelling argument that it is worthwhile if you can benefit from it financially. Newspapers, magazine advertising, radio, television, etc. are addressed one after the other with detailed explanations of what to do and what not to do. The fourth section is nonmedia marketing - free seminars, trade shows, etc. and follows a similar approach of what to do and what to avoid. The author also recommends combining these three types of marketing in a fashion that works for your particular situation. The final section is on actually launching your Guerrilla Marketing attack and how to win! Even large organizations have listened to the author and have started experimenting and successfully implementing Guerrilla Marketing strategies. A marvelous book that convinced me to get a few of the other books in the series with interesting titles like 'Guerrilla P.R. WIRED' that addresses online Guerrilla marketing along with the offline approach. I have several types of marketing books and this set comprises the biggest chunk. I have been experimenting and understanding the various techniques over several months now. Being a small business owner, I like this approach better than most of the others. Bottom line - if you are responsible for marketing your small business goods or services, I recommend at least looking through this book. Good luck!
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