Rating: 
Summary: This is the real thing.
Review: I read this in 1984 and again in 2004
Levinson is the guy. The real thing. The man. Stay away from Michael Levine - he is a copy cat.
Rating: 
Summary: Very updated and revised
Review: I spent as much time updating and revising, enlarging and enlivening this third edition as I did on the very first edition. I always get asked after a presentation if everything I said was between the covers of one book. The answer now is YES. And this is the book that has it. Hope you enjoy it. Hope you grin widely at how much your profits go up as a result. As one guerrilla to another -- I wish you well and hope to see you in the trenches -- and at the bank.
Rating:
Summary: Valuable advice for the small business owner.
Review: I wish I had bought this book two years ago when I launched my professional practice! Guerilla Marketing is packed with insightful, practical tips about marketing a small business. But the greatest value of his book is to impress on the small business owner the vital importance of having a marketing plan from the outset. Definitely recommended by this reader.
Rating: 
Summary: So So Book: For Beginners Only
Review: If you've got formal training in marketing, avoid this book. It lays down some basic tenets of marketing you probably already understand. What I was looking for in it was some practical advice for small businesses and some innovative ideas. Most of what I found I had already discerned through common sense. There's nothing terribly creative or innovative in his ideas.Here's the summary: learn the basic principles of marketing, use common sense, be persistent and frugal, and work hard. If you haven't had any formal marketing training this might be a place to start, but even then, I'd recommend a basic marketing text first. Learn the "3 C's" and "4 P's" of marketing before you spend your money on Guerilla Marketing.
Rating:
Summary: Gets those gears turning!
Review: In some ways this book is hard to read. You read a passage, and it sparks so many ideas in your head, that you may find it hard to keep reading, as you keep thinking of how these ideas can impact YOUR business. Some of the ideas are sure to inspire you to find better ways to set up a new business, or manage your existing business. Of course, not all of the ideas will apply to your business, but some are sure to hit any business. This is well worth the investment. I am using it for a class, and so far, I have yet to meet a classmate who has not been energized by this book. I think that this book very well may save me thousands of dollars in mistakes. Be prepared to be amazed. Keep a notebook at your side when reading this.
Rating:
Summary: Step Into The Jungle
Review: Levinson's "Guerrilla Marketing" provides the reader with uncommon leverage, giving him the ability swing with the big guys at a fraction of the cost but equal value. The original "pop-up" ad strategy of hitting your target market at all opportunities smacks of an underdog trying to get his footing in a highly competitive and increasingly over-marketed world. His strategies make sense, are affordable, and provide measurable results that allow you to personally maintain control of the marketing projects you launch. Think of this book as a desktop marketing reference offering a multitude of executable strategies to succeed. Well done, a victory for the entrepreneur!
Rating:
Summary: Full of Ideas, tips and techniques
Review: Lots of specific examples. An idea sparker! As a small business owner, www.resources-results.com site, I found this book to be helpful in providing ideas for inexpensive ways to market. The resource section is great. I give this book as a door prize when I speak at organizations because it has been so well received by my clients. Worth the time investment to read it and experiment with the suggestions.
Rating:
Summary: Stop.
Review: Stop reading reviews and buy this book NOW. You will not regret it. I'm not kidding - it's that good.
Rating:
Summary: Excellent! An incredible bargain.
Review: The latest edition of this classic lays out 358 pages of options for successfully promoting your business, including advice about making the most of computer technology. Jay Conrad Levinson's ideas about using "big imagination instead of big budgets" is bound to help your venture prosper and grow. Every budding entrepreneur should have a copy of Guerilla Marketing.
Rating:
Summary: A must read for ALL entreprenuers!!!
Review: This book can and will enable one to pick up on all sorts of marketing ideas and techniques that are so common and so simple that they are overlooked. I can say from experience that I've put only a couple of the techniques described in this book to use, and I have definately benefited from them. I soon will add more "weapons" to my "aersonal" so I can "launch another attack" on the competition.
| 
