Marketing Research: Within a Changing Information Environment w/Data Disk Pkg

Rating:
Summary: Great way to learn Marketing Research
Review: I used this book along with a Marketing Research class at Drake University. The text clearly explained the principles of marketing research and provided real-life examples. I highly recommend this book to anyone involved with Marketing.

Rating:
Summary: Marketing Research: Within a Changing Information Environmen
Review: Marketing research is an important part of any self respecting company. This text introduces the novice with this well written title, i.e., Marketing Research: Within a Changing Information Environment w/Data Disk Pkg by Joseph Hair. 5/5.