Rating: Summary: Wow!!! One of the Best -- EVER Review: Just received my copy of the book and am s-h-o-c-k-e-d!! As the managing partner of a global consulting firm, I can't count the number of books I've read in order to strengthen our marketing efforts. If I get a single good idea, I feel that I've gotten my money's worth. Measured by this standard, this book is an absolute treasure. "Get Clients Now!" is filled with many of the greatest ideas found in dozens of other books -- packaged in one inexpensive and easy-to-read source. Highly recommended.
Rating: Summary: Wow!!! One of the Best -- EVER Review: Just received my copy of the book and am s-h-o-c-k-e-d!! As the managing partner of a global consulting firm, I can't count the number of books I've read in order to strengthen our marketing efforts. If I get a single good idea, I feel that I've gotten my money's worth. Measured by this standard, this book is an absolute treasure. "Get Clients Now!" is filled with many of the greatest ideas found in dozens of other books -- packaged in one inexpensive and easy-to-read source. Highly recommended.
Rating: Summary: Overwhelming and a little flawed. Review: Marketing Experts tend to fall to one extreme or another. They either provide too little guidance, imagining marketing too large and amorphous to summarize simply; or they overwhelm you with details and possibilities. This book falls into the latter category. It tells you everything you need to know and do to build a successful consultant practice - everything. With a nod to complexity, the middle section of the book is taken up with a 28-day plan that lays out a process to increase your client base.If you are the systematic sort, or someone who responds well to daily checklists, the 28-day plan may work for you. It also encourages insight - you're given days off and self-reflection tasks in addition to the down and dirty marketing tasks. The book is also a treasure trove of tips, ideas, and concrete marketing for an individual consultancy. It could be a very good book, and may be for many people, despite its flaws. What are its flaws, you ask? First, I think it would benefit from professional editorial help. It has the beginnings of some very interesting structure (e.g. starting out with quotes from marketing pros), but it still seems like about three or four short books, rather than one short book. Second, its visual design is atrocious. From the differing (and poorly chosen) typefaces, to the hoky and distracting illustrations and graphics (yes - and look at that cover!), the book has an awkward feel. Even little touches would help. For instance, a significant worksheet that is obviously too small could be made available online in full format, rather than the author suggesting that you expand it on your copier. Overall, this book is a diamond-in-the-rough. You can get a lot out of it, but you'll have to work to make use of what it has to offer.
Rating: Summary: Excellent Review: This book is great and can be used over and over again. I loved the step by step detail on setting up a plan to get more clients. The author did a great job and the book is very easy to understand. I would recommend this book to my peers and anyone who is looking to increase their client base.
Rating: Summary: The Bible for Marketing Plan Review: With an easy step-by-step plan, this book will truly give you an amazing perspective how to start a genius marketing program. Great contents which presented in very simple words!
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