Rating: 
Summary: A Must Own Book
Review: Get Clients Now is without a doubt a book worth purchasing. The author is clear in presenting a step-by-step set of guidelines for effective marketing. Marketing methods are broken down and evaluated as to not only the part each has in the global marketing plan, but also the degree of effectiveness one might expect from each and how to best approach the various marketing methods.In addition this book is also thought provoking. Long before I finished reading it as a whole I had been introduced to ideas, which were not so hidden but had never occurred to me as approaches. As a result of the information I have now gained I am seeing very positive results I would not otherwise have had. It is not that what is presented is so deeply profound or secret, but rather that like the pieces of a puzzle after it is assembled the author takes the confusion out of marketing and provides fuel for success. I highly recommend this book to those seeking an intelligent marketing plan.
Rating:
Summary: Create an action plan that gets results!
Review: I hate marketing. I can write a marketing plan that is as good as they come, but when it comes to doing the marketing, I absolutely can't stand it. It scares me. This book avoids all the fluff of the marketing plans that the MBA books teach you to write. Instead, Hayden gets down to the basics of creating an action plan that will take you from where you are right now to one giant step closer to closing a big sale in 30 days. The process is simple: 1) Decide where you are stuck. You may be stuck getting prospects or following up, for example. 2) Decide which marketing strategies you will use. THE STRATEGIES YOU CHOOSE WILL DEPEND ON WHERE YOU ARE STUCK IN YOUR MARKETING PROCESS AND ON YOUR OWN TALENTS AND INTERESTS. You may, for instance, pursue a strategy of public speaking, if your goal is to build your contact list. 3) Set your long-term and 30-day goals. 4) Create a list of daily actions for the 30 days. I was so enthused to have something so simple (1 page) yet more concrete than any 20-page plan I'd ever written that I couldn't help but dive in.
Rating:
Summary: Create an action plan that gets results!
Review: I hate marketing. I can write a marketing plan that is as good as they come, but when it comes to doing the marketing, I absolutely can't stand it. It scares me. This book avoids all the fluff of the marketing plans that the MBA books teach you to write. Instead, Hayden gets down to the basics of creating an action plan that will take you from where you are right now to one giant step closer to closing a big sale in 30 days. The process is simple: 1) Decide where you are stuck. You may be stuck getting prospects or following up, for example. 2) Decide which marketing strategies you will use. THE STRATEGIES YOU CHOOSE WILL DEPEND ON WHERE YOU ARE STUCK IN YOUR MARKETING PROCESS AND ON YOUR OWN TALENTS AND INTERESTS. You may, for instance, pursue a strategy of public speaking, if your goal is to build your contact list. 3) Set your long-term and 30-day goals. 4) Create a list of daily actions for the 30 days. I was so enthused to have something so simple (1 page) yet more concrete than any 20-page plan I'd ever written that I couldn't help but dive in.
Rating:
Summary: A simple way to get wonderful clients & more money with ease
Review: I have been using CJ Hayden's "Get Clients Now!" system for almost four years, and I know that I wouldn't be where I am today without it. I actually have a waiting list for clients! If you want to attract more clients with less effort, I urge you to buy this book...now!
Rating: 
Summary: More than Just a Formula
Review: I like models and charts but I shy away from set formulas or programs. So, I was pleasantly surprised to find that Get Clients Now! offers something for everyone. It seems a little bit like the new Weight Watchers Program with the concept of arranging your points in a manner that best suits your current goals. In fact, C. J. Haden uses the concept of a daily meal plan as part of the 280 day marketing plan. First, Hayden identifies the six key strategies for marketing and then lists about 20 specific actions under each of the six strategies. These actions represent the various activities you select to develop your own marketing plan. The plan itself has three sections: Appetizers - one or two activities to help create success. Main Course - seven or eight activities to focus on getting business. Dessert - one activity to take care of yourself. Is this a simplistic formula? Perhaps. But you get to pick what you want to do and accomplish in a straight forward way. It is easy to track by using the worksheets. What I really like is that when you complete the cycle, you can go back, set new targets or areas to work on and begin the 28 day program again. Am I going to do it? Well, I borrowed this book and then ordered it on-line. By the time you are reading this, I am filling in the worksheets and beginning my own program.
Rating:
Summary: More than Just a Formula
Review: I like models and charts but I shy away from set formulas or programs. So, I was pleasantly surprised to find that Get Clients Now! offers something for everyone. It seems a little bit like the new Weight Watchers Program with the concept of arranging your points in a manner that best suits your current goals. In fact, C. J. Haden uses the concept of a daily meal plan as part of the 280 day marketing plan. First, Hayden identifies the six key strategies for marketing and then lists about 20 specific actions under each of the six strategies. These actions represent the various activities you select to develop your own marketing plan. The plan itself has three sections: Appetizers - one or two activities to help create success. Main Course - seven or eight activities to focus on getting business. Dessert - one activity to take care of yourself. Is this a simplistic formula? Perhaps. But you get to pick what you want to do and accomplish in a straight forward way. It is easy to track by using the worksheets. What I really like is that when you complete the cycle, you can go back, set new targets or areas to work on and begin the 28 day program again. Am I going to do it? Well, I borrowed this book and then ordered it on-line. By the time you are reading this, I am filling in the worksheets and beginning my own program.
Rating:
Summary: More than Just a Formula
Review: I like models and charts but I shy away from set formulas or programs. So, I was pleasantly surprised to find that Get Clients Now! offers something for everyone. It seems a little bit like the new Weight Watchers Program with the concept of arranging your points in a manner that best suits your current goals. In fact, C. J. Haden uses the concept of a daily meal plan as part of the 280 day marketing plan. First, Hayden identifies the six key strategies for marketing and then lists about 20 specific actions under each of the six strategies. These actions represent the various activities you select to develop your own marketing plan. The plan itself has three sections: Appetizers - one or two activities to help create success. Main Course - seven or eight activities to focus on getting business. Dessert - one activity to take care of yourself. Is this a simplistic formula? Perhaps. But you get to pick what you want to do and accomplish in a straight forward way. It is easy to track by using the worksheets. What I really like is that when you complete the cycle, you can go back, set new targets or areas to work on and begin the 28 day program again. Am I going to do it? Well, I borrowed this book and then ordered it on-line. By the time you are reading this, I am filling in the worksheets and beginning my own program.
Rating:
Summary: Use this cookbook with the help of a business coach.
Review: If you have recently started your own small business and are wondering how you can ramp up on your knowledge of sales & marketing, this book gives you a fantastic start. Most entrepreneurs are experts at something that has a need in the market (and hence they start a company to fill that need profitably), but are typically beginners at everything else that a successful startup business demands. After struggling for more than two years trying to make my own startup business successful, I hired a business coach to help me fill the void in knowledge with regards to sales & marketing. She recommended this book right off the bat. The book starts by explaining the 6 different marketing strategies that are available to most businesses and their effectiveness. These six strategies are - 1. Direct contact and follow up, 2. Networking and referral building, 3. Public Speaking, 4. Writing and Publicity, 5. Promotional Events, and 6. Advertising in that order. The next two chapters focus on the marketing/sales cycle and setting your own goals. The book then launches into outlining 'The System' - their 28 day marketing program that is geared towards increasing your bottom line. The last part of the book focuses on strategies for specific problems you may be running into with implementing the system. The whole book is just 10 chapters in about 200 pages. Very efficient and effective in getting results. There are a lot of worksheets throughout the book that the reader can use. This book is most effective when you use it with the help of a business coach. There is a lot more to becoming successful in sales & marketing than just understanding the basic theory. Even though the book does a great job of arming you with detailed knowledge and incredible confidence, you still need someone with experience to guide you through this process to get the best results. This 28 day program will be slightly different for everyone who follows it because of the unique situation you may be in. But if repeated several times, you will see better and better results. The best part about the book is that it demystefies sales & marketing and gives you a systematic approach that you can follow. It is as simple as that. And, you will know quickly if the system works for you (it's only a 28 day commitment). When I read the book, I was a bit taken aback thinking 'Is this it? Is it that simple?'. I spent a little time trying to compare the book to the recognized text books in the field and finally decided to just put it to the test myself. I tried a few things that the book recommended and saw instant results! Sure, there is more to sales & marketing and you will discover it over time with experience (as it applies to your specific business). But no other book gives you this much information in such a short time. Good luck with your business and definitely seek the assistance of a business coach!
Rating:
Summary: The best build your business book I've read
Review: If you sell services and non-tangibles, you'll want to check this book out. I run my own diversity consulting business, and found the advice C. J. Hayden gives in her book invaluable. The book gives you the structure you need to organize and channel your efforts towards the areas most likely to yield results in your specific business. Also a very useful book for people interested in professional coaching. Strongly recommended!
Rating:
Summary: The best build your business book I've read
Review: If you sell services and non-tangibles, you'll want to check this book out. I run my own diversity consulting business, and found the advice C. J. Hayden gives in her book invaluable. The book gives you the structure you need to organize and channel your efforts towards the areas most likely to yield results in your specific business. Also a very useful book for people interested in professional coaching. Strongly recommended!
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