Rating: 
Summary: Superb Integration of Corps and Business
Review: As a former Marine Corps officer, I applaud the authors for their superior characterization of maneuver warfare and USMC leadership philosophy. As a brand manager for a leading marketer of retail food products, I was equally impressed with their ability to translate these lessons into "business-ese" that everyone can understand and appreciate. I have read many military-to-business books, and this one does by far the best job on the business side of the equation - primarily because there are twenty or so business case studies to illustrate the main points.
The authors talk at length about "breakthrough" results, and I think this book is particularly effective because they have translated "best practices" from one environment - military - to another - business. Normally, business books simply take lessons from one successful company and generalize them. While I believe this approach to be effective in stimulating incremental ideas, it does not lead to breakthroughs.
The value of this book should not be underestimated - the authors' USMC leadership experience yields unique, powerful insight while their business acumen facilitates the articulation of these ideas for practical application. A must read!
Rating:
Summary: Superb Integration of Corps and Business
Review: As a former Marine Corps officer, I applaud the authors for their superior characterization of maneuver warfare and USMC leadership philosophy. As a brand manager for a leading marketer of retail food products, I was equally impressed with their ability to translate these lessons into "business-ese" that everyone can understand and appreciate. I have read many military-to-business books, and this one does by far the best job on the business side of the equation - primarily because there are twenty or so business case studies to illustrate the main points.
The authors talk at length about "breakthrough" results, and I think this book is particularly effective because they have translated "best practices" from one environment - military - to another - business. Normally, business books simply take lessons from one successful company and generalize them. While I believe this approach to be effective in stimulating incremental ideas, it does not lead to breakthroughs.
The value of this book should not be underestimated - the authors' USMC leadership experience yields unique, powerful insight while their business acumen facilitates the articulation of these ideas for practical application. A must read!
Rating:
Summary: Highly recommended for anyone in business
Review: Entertaining and informative. Great historical examples from business and military history that make the authors' points meaningful and real to the reader. I did not know what to think when I heard the title, but I could not put it down once I started reading. Highly recommended!
Rating:
Summary: Highly recommended for anyone in business
Review: Entertaining and informative. Great historical examples from business and military history that make the authors' points meaningful and real to the reader. I did not know what to think when I heard the title, but I could not put it down once I started reading. Highly recommended!
Rating:
Summary: Great book: excellent strategies and analogies!
Review: Having read many other of the "military strategy applied to business" books, I can tell you that this one is by far the best. The strategies are well-defined and the business examples have enough depth to really be understood and applied. The military comparisons are thorough and lucid enough to derive the point and meaning of each example and strategy employed.Overall, the book is very pragmatic and makes the application of these principles to any organization (or some even to one's personal life) very easy. If you are deciding on a book to read in order to enhance your thinking on business strategy and leadership, you should strongly consider this one!
Rating:
Summary: Great book: excellent strategies and analogies!
Review: Having read many other of the "military strategy applied to business" books, I can tell you that this one is by far the best. The strategies are well-defined and the business examples have enough depth to really be understood and applied. The military comparisons are thorough and lucid enough to derive the point and meaning of each example and strategy employed. Overall, the book is very pragmatic and makes the application of these principles to any organization (or some even to one's personal life) very easy. If you are deciding on a book to read in order to enhance your thinking on business strategy and leadership, you should strongly consider this one!
Rating:
Summary: A Revolutionary Book for Corporate Strategy
Review: I did not serve in the military, but I was at Wharton getting my MBA when Vince Martino and Jason Santamaria started introducing these lessons to the student body. They first helped bring in distinguished speakers from the Marine Corps and then organized a creative hands-on leadership event at a real Marine Corps base that was wildly popular with students, many of whom said it was the best leadership instruction they received at the school. The program is a critical part of the Wharton experience and complements Wharton's lecture based coursework with hands on, practical leadership lessons.
So it was with great interest and high expectations that I read this book. The authors delivered: the lessons they pass on are commonsense, easy to understand and insightful. I really feel for once that I have a set of tangible lessons learned that I can apply in my organization. I work in an acquisitions group for an Fortune 500 services company and the skills and case studies that are highlighted in the book have impacted the way I evaluate both our competition and potential acquisition targets. I have recommended the book to my peers and direct reports, and I highly recommend it to all.
Rating:
Summary: A Revolutionary Book for Corporate Strategy
Review: I did not serve in the military, but I was at Wharton getting my MBA when Vince Martino and Jason Santamaria started introducing these lessons to the student body. They first helped bring in distinguished speakers from the Marine Corps and then organized a creative hands-on leadership event at a real Marine Corps base that was wildly popular with students, many of whom said it was the best leadership instruction they received at the school. The program is a critical part of the Wharton experience and complements Wharton's lecture based coursework with hands on, practical leadership lessons.
So it was with great interest and high expectations that I read this book. The authors delivered: the lessons they pass on are commonsense, easy to understand and insightful. I really feel for once that I have a set of tangible lessons learned that I can apply in my organization. I work in an acquisitions group for an Fortune 500 services company and the skills and case studies that are highlighted in the book have impacted the way I evaluate both our competition and potential acquisition targets. I have recommended the book to my peers and direct reports, and I highly recommend it to all.
Rating:
Summary: How David Can Beat Goliath...
Review: I run an up-and-coming wireless company in, what the authors refer to as "a rapidly evolving market" and, as promised, this book has armed me with a framework to deal with change and uncertainty. It has also served as a great vehicle to channel the ideas and insights of my employees. I highly recommend it to small business owners and employees who will find it both educational and inspiring. It is practical, to the point, and comprehensive. I found numerous great ideas on strategy, the implementation of strategy, and how to lead people to get the most from them. I only wish that I had found this book sooner.
Rating:
Summary: Excellent military to business book!
Review: I've been waiting a long time for a book on maneuver warfare in business, and this one did not let me down. Great combination of military history lessons and business cases. I could not put it down! This book was reminiscent of Good To Great - very tangible, quick reading examples of successful companies. But this book is unique in that it includes lessons from military history, covering a span of time from Agincourt to World War I through Desert Storm. I found the mix of military and business cases fascinating. The authors did a great job finding examples that were closely related, and explaining the commonalities and differences between the examples. Unlike most military to business books, this one offered a very, understandable real bridge between military and business. Finally, I thoroughly enjoyed the chapter on leadership. There are leadership lessons throughout the book, but the closing chapter does a great job explaining how to apply Marine Corps leadership philosophy to your business. I think this will be a classic - very timely and great read for any manager or decision-maker.
| 
