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Summary: Evangelism Will Rock Your World!
Review: This book is so much more than most business/ marketing "blah blah" books...this book outlines REAL steps to take to help your company/ organization/ identity really explode. The guidelines are presented in a straight-forward and logical way - it's a great read! The case studies contain many 'a ha' moments - times when you'll see how easy and effective it will be to incorporate customer evangelism into your marketing efforts.Read it and you'll become a customer evangelist for this book!
Rating:
Summary: This is a great book and easy to read
Review: This is a great book and very easy to read. If you want to watch your business explode through great customer evangelists. Than this is the how to book on that subject. Thanks for writing a book that is so easy to follow.
Rating:
Summary: Customer Evangelism
Review: What an incredible book. After reading this book, you realize the impact you have on your friends and family and you will want to be an evangelist for more products and services. The case studies in this book also show that it's not about investing millions of dollars in a marketing campaign - but about using a little creativity and personality to give your customers a feeling of excitement in buying your product or service so they will WANT to spread the word about your offering. This book is excellent - not only as a must read for businesses but for anyone who buys anything. Everyone is an evangelist for something, but this book really makes you realize the benefits of your evangelism - and it makes you want to be an evangelist for more products, services and people. From a business perspective, it shows you how other companies have provided an atmosphere for growing evangelists - do you know how you are growing customer evangelists in your organization? Read the book - and I guarantee you will get ideas on how to create these relationships with your customers.
Rating: 
Summary: Insightful!
Review: What does it take to get your customers to see the light, to praise your product like evangelists selling their creeds? How do you create customer evangelists whose word of mouth will convert other acolytes to your product? Authors Ben McConnell and Jackie Huba offer chapter and verse. They tell you how to encourage customers to preach your message for you. However, before consumers will take to the pulpit, you must have an excellent product or service that converts their thinking. There's good information here, though not much new. The last chapter sums everything up as nicely as a homily, and the appendix provides additional tips on e-mail marketing and jump-starting the evangelical process. The authors' penchant for name-coining adds little; at best it's confusing and at worst downright annoying ("word of mouse" is cute, but "Napsterizing"? "Customer Plus-Delta"?). We from getAbstract are glad to see someone preaching the cause of being customer-oriented - we're already pretty faithful about that.
Rating:
Summary: Trend of the customer era.
Review: With business and marketing trends aloof, Jackie does a outstanding job at looking at what business needs - the voice of the customer. It is an easy quick read but helped you regain focus on the customer not the process of the business. Providing the customer value at a price he/she is willing to pay is the true goal of business - yes we need to maintain making cash, tracking cash, and creating EVA - if the customer doesn't continue to pay....where is that value added? Thanks Jackie!
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