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Summary: Essential reading for those who deal with change
Review: This book is a serious, yet enjoyable read. I particularly like how Rogers shows that the heuristics and characteristics of innovation apply to many walks of life. As a side note to those who work with technological innovations and the "end-user", put that f'ing technical manual down and read this. Insight!
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Summary: great book for researchers
Review: this is one of a kind book that researchers in sociology, psychology and business can use. great to be used in determining the audience impact, use of certain media, tools, ideas, etc. the model used is exactly an innovation that researchers can't resist in using. a new paradigm shift in research methodology. the book is full of illustrative stories to use in related literature of a study. E. Rogers is an excellent scholar. i give him a five star award for his innovation. From: Prof. Rudy P. Divino, DBA(cand)
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Summary: Researchers are my clients
Review: This may be the seminal book on the subject, but it hasn't been an easy read. I'm about half-way through it after several months and I've completed many other books in that time.I haven't decided which of these keeps it from being an easy read for me - It's more scholarly than I want - It's hard to relate to the examples - It's hard to find the gems of truth - It isn't a "page turner"
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Summary: Researchers are my clients
Review: This may be the seminal book on the subject, but it hasn't been an easy read. I'm about half-way through it after several months and I've completed many other books in that time. I haven't decided which of these keeps it from being an easy read for me - It's more scholarly than I want - It's hard to relate to the examples - It's hard to find the gems of truth - It isn't a "page turner"
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Summary: THE Foundation Work for Driving Change
Review: Virtually every piece of change management literature that I have read since being introduced to Diffusion of Innovation either has its foundation in this book or its thesis can be understood in terms of Everett's framework. Do not let the 1962 date of the first edition (up to fifth edition at this writing), make you question the work's currency. While it is regularly called a classic, it is in no way an antique.
One caveat. Whether you are going to respond to D of I as positively as I did will depend in part on your cognitive style. If you are comfortable reading about abstractions that grew out of research from largely non-business fields of study and are comfortable personally having to make the leap from theory to practical application, you will value this book. If on the other hand you need a clearly defined process for applying the framework and have a hard time generalizing non-business research to your own world, you probably want to look elsewhere. Though Diffusion of Innovation is more abstract and less business focused, I personally find D of I to have more practical value than works such as Daryl Conner's Managing at the Speed of Change or John Kotter's Leading Change, both of which I feel are better at creating a sensitivity to change management concepts and fueling a sense of need for "expert" consulting resources than they do providing tools and knowledge.
I have used Rogers' framework to craft change programs in corporate and consulting environments and can confirm that, if you are willing to make an investment in understanding how its concepts can be applied within your context, D of I is an invaluable resource.
Bottom line: a great framework based on sound research, well written and entertaining, and, if you can make the leap from abstraction to application, eminently practical.
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Summary: Masterful Treatment
Review: Well organized and full of relevant real-world case illustrations, this book is exceptionally well-done. Both educational and thoroughly entertaining. As complete as a textbook on the subject yet highly readable.
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Summary: Spectacular review how we move companies forward
Review: Why the world is not speaking Everett M. Rogers name in the same breath as Edward M. Demings is a mystery to me. Prof Rogers has lucidly described how information is diffused throughout companies and communities. If you want to know how to get information to the next hire, read this book. Additionally, like Edward Tufte's books on graphical presentation of data, Prof Rogers book is filled with fun stories of successes and failures. Read why we have electric and not more efficient gas refrigerators or why it took 250 years for the British Admiralty to adopt citrus fruit for its sailors to prevent death from scurvy. This is a must read for anyone in corporate America
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Summary: Packed With Knowledge!
Review: Why would a villager draw polluted drinking water from a canal where a dead donkey floats instead of using a nearby tap to get clean drinking water? Why did it take hundreds of years for the British Navy to give sailors oranges and lemons when tests had proven that citrus fruit cured the scurvy that killed sailors and left vessels under-manned? Why do eminently sensible things not happen? If you've ever wondered, this book will give you the answers. It's a thick, heavy, academic tome, but spiced with abundant anecdotes and observations that make it an easy, enjoyable read. This is the rare book that combines solid intellectual content with thought-provoking entertainment. We highly recommend this classic from 1962 to all audiences, but especially those whose business it is to understand and use the social mechanisms through which innovations must diffuse.
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