Rating: 
Summary: Integrity Selling for the 21st Century
Review: A friend said he attended an Integrity Selling seminar and it changed his life, because it changed the way he thought about selling as a profession. I've now read the book and understand why he said this is so powerful. Sales is so simple and Willingham shows that it is not about putting pressure on the buyer, it should always be the buyer putting presure on you the seller, because what you have meets their needs. Just like a doctor prescribing a solution to a patient need. He also takes a holistic view of the sales person and shows that attitude and building trust are the key to long lasting sales relationships. No wonder Steven Covey said in his endosement that this is a perfect 10! This book is the best investment I have made in my sales career!
Rating:
Summary: Life Changing - Nothing else like this!
Review: A friend said he attended an Integrity Selling seminar and it changed his life, because it changed the way he thought about selling as a profession. I've now read the book and understand why he said this is so powerful. Sales is so simple and Willingham shows that it is not about putting pressure on the buyer, it should always be the buyer putting presure on you the seller, because what you have meets their needs. Just like a doctor prescribing a solution to a patient need. He also takes a holistic view of the sales person and shows that attitude and building trust are the key to long lasting sales relationships. No wonder Steven Covey said in his endosement that this is a perfect 10! This book is the best investment I have made in my sales career!
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Summary: This new volume is the best that I have discovered.
Review: After more than three decades of searching out the top books on leadership and sales, I must say that this new volume is the best that I have discovered, especially in these times when genuine care and consideration for the customer is a prime ingredient in forming and growing a meaningful relationship. Trust is the foundation for Integrity Selling in the 21st Century ... and Ron Willingham has encapsulated the essence of doing it right and doing it well. This book belongs on every business leader's desktop and the principles belong securely planted in their hearts.
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Summary: Integrity Selling for the 21st Century
Review: I bought this book to gain more insights on how to sell better. I was not disapointed. The system is easy to follow, but very effective, it works. I also learned why I don't use all the things I already knew. In the long run that might even be more profitable. If I were new to selling and could only have one book to use, this would be the one.
Rating:
Summary: This new volume is the best that I have discovered.
Review: I have read and used this book, earmarked it and reviewed it again and again. Each time I learn more and now I use it in my selling process with my customers. It is a win win for all and I can't believe how simple the process is! I would recommend this book to anyone who works retail, outside sales or direct marketing. A great investment of my time.
Rating:
Summary: It works!
Review: I have read and used this book, earmarked it and reviewed it again and again. Each time I learn more and now I use it in my selling process with my customers. It is a win win for all and I can't believe how simple the process is! I would recommend this book to anyone who works retail, outside sales or direct marketing. A great investment of my time.
Rating: 
Summary: Integrity Selling for the 21st Century
Review: I used less than one highlighter on this book which rates it 3 stars. If you've read many sales books, much of the content in this book is not new. I think, though, that it is a very nice overview for those new to sales or if you'd like a refresher on successful sales principles. The "Three Parts of You" and "Sales Congruence" models were both interesting. I didn't feel the middle chapters had much new or thought-provoking information. It almost seemed that the first and last few chapters contained the more relevant or new information and the middle chapters were put together as "filler". I agree with another review that the title "Integrity Selling" did not accurately represent, in my mind, the content of the book. I felt a little mislead in that respect. It was good enough to make it into my sales book rotation to be re-read at a later date and I'm sure I'll find more valuable information. A nice, easy read.
Rating:
Summary: Integrity Selling for the 21st Century
Review: I used less than one highlighter on this book which rates it 3 stars. If you've read many sales books, much of the content in this book is not new. I think, though, that it is a very nice overview for those new to sales or if you'd like a refresher on successful sales principles. The "Three Parts of You" and "Sales Congruence" models were both interesting. I didn't feel the middle chapters had much new or thought-provoking information. It almost seemed that the first and last few chapters contained the more relevant or new information and the middle chapters were put together as "filler". I agree with another review that the title "Integrity Selling" did not accurately represent, in my mind, the content of the book. I felt a little mislead in that respect. It was good enough to make it into my sales book rotation to be re-read at a later date and I'm sure I'll find more valuable information. A nice, easy read.
Rating:
Summary: The best book on sales!
Review: I've read all of Ron Willingham's books and dozens of others on sales and this is the best. Instead of just talking about skills, this also deals with the emotional issues of selling that are so important. View of selling, view of abilities, values and beliefs are critical for success. Easy to read and apply in the real world.
Rating:
Summary: "Integrity" says it all
Review: If you are in sales and you want a system that truly focuses on the needs and wants of the prospect, this book is for you. It'll help you feel good about what you do and, more importantly, it'll help your customers feel good about what you do.You'll position yourself as someone who genuinely wants to do what's best for the customer, and that will make you easy to do business with and easy to refer to others. I've worked with this system since Ron's first book came out. Sales people of all experience levels have the same response - this works and people buy because they know I am interested in them. This book is better than the first one, and in my opinion will increase your production through providing value to the customer.
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