Rating: 
Summary: Uninspired
Review: This book could be useful if you've never taken a marketing course and you prefer to read at a junior high level (most sentences are about six words long). Like too many business books, the content in "Positioning" could have been condensed to a magazine article, making it about 200 pages shorter and much more compelling and pithy. Consider this book to be "positioning light", a collection of anecdotes and assertions. Look elsewhere if you want concrete examples supported by any sort of analytical rigor.
Rating: 
Summary: As good as it gets
Review: This book did far more than convince me to choose marketing and advertising as a career. It formed the foundation for my understanding, and rapidly accelerated my growth to where today, 16 years after beginning that career, the agency I head works with some of the world's premier companies, including Microsoft, ABC, and Wells Fargo. The book is notable for its clarity-something certainly not notable in most business books-and its persuasiveness in advancing the author's argument that positioning, only a little more than reading this book itself, is a critical step to successful marketing.
Rating:
Summary: A classic work of brilliance
Review: This book is a key book in my library. I launched an incredible marketing campaign for my company using the contents of this book as my road map. It is simply a fundamental that must be read and understood by anyone entering the field of marketing. I consider this book to be both a classic and a masterpiece.
Rating:
Summary: Great Book - A MUST read for students and successful people
Review: This book offers easy, simple ways to get the most out out the limited resources people generally work with. Many of us are not going to work with market leaders all the time, so it is very important to be able to know the best ways in which your efforts in advertising, promotion and budget use will produce the best results in delivering the right message to the right people, at the right time.By far, one of the most entertaining books I've read, and also, one of the most enlightening.
Rating:
Summary: I'll never think about products the same again.
Review: This book will change the way you think about products in modern day society. Every time I walk into a store I have a entirely different perspecitive on what I'm viewing. Highly recommended for anyone in marketing.
Rating:
Summary: An easy to read explanation on a key concept
Review: This easy to read book helps you to get a handle on this key concept in marketing. Its clear examples allows you to stamp the idea on your brain. That's enough to consider it a profitable bought.
Rating:
Summary: A must read book
Review: This is probably the best marketing book that I ever read. If you have just started to read about marketing, I think you must start reading this book. You will learn about the basic concept of marketing: positioning. An advice: don't loose your time reading The New Positioning, that in my point of view is an attempt to bring up-to-date Positioning. Read Positioning again. My best regards, Alexandre
Rating:
Summary: The Bible of Marketing
Review: This is the Bible of marketing. I recommend it to anyone and everyone who is around marketing. It is useful in any profession if only to promote yourself. Phenomonal book!
Rating: 
Summary: Not advanced enough...
Review: This is very good beginning book. However, if you're actually in the business world, trying to position your product, this book is not for you! It's too broad and should look for a positioning book that is aligned with your industry.
Rating:
Summary: This Deluxe Version is a Collector's Item!!!
Review: What a pleasant surprise to find this book updated and expanded in hardcover! The new comments on almost every page really do a great job of highlighting and illustrating the key concepts. As a student of success, I always try to buy the best books for my personal development library. And in the category of persuasion and strategy, this one is definitely one of the true classics. This 20th Anniversay Edition is really a gem!!!
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