MARKETING HIGH TECHNOLOGY

Rating:
Summary: Lacks Substance
Review: William Davidow has great organization in this book, but beyond the big picture, it lacks real substance. I could have taken this book, created an outline from just the chapter and section headings, and got as much out of it as I did reading the whole thing.

I recommend this book to the beginner in technology and marketing, but not to anyone with any real experience in either.