Rating: 
Summary: Good Book
Review: The book gives good insight into all the issues regarding marketing High Technology. If one were to think of interfaces, the Marketing <-> Customer interface is explained quite well. However, the interaction between Enginering and Marketing is not discussed in depth. Nonetheless it is a good read.
Rating:
Summary: Good Book
Review: The book gives good insight into all the issues regarding marketing High Technology. If one were to think of interfaces, the Marketing <-> Customer interface is explained quite well. However, the interaction between Enginering and Marketing is not discussed in depth. Nonetheless it is a good read.
Rating:
Summary: A must read for any high tech manager
Review: This book does a great job of describing the difference between a piece of technology and a product. Creating a product is a lot of work and often requires a lot of discipline. Many technology companies are too ambitious in terms of technology and not disciplined enough to scale back the technical vision and spend more time on creating a complete solution. Davidow provides a powerful explanation of why the complete solution is often more powerful
Rating:
Summary: A must-have book for high-tech marketing staff
Review: This is a great guide to success in the high-tech marketplace. Although it predates Geoff Moore's model, it is completely complementary to Moore. Unlike Moore, Davidow goes into much more depth in terms of appropriate marketing activities. This is a useful book for all marketers, executives, engineers, and financial decision makers. It accurately portrays the dangers of making marketing decisions with an engineering mindframe instead of using business concepts.Davidow's personal experience at Intel was invaluable in making compelling case studies.
Rating:
Summary: A must-have book for high-tech marketing staff
Review: This is a great guide to success in the high-tech marketplace. Although it predates Geoff Moore's model, it is completely complementary to Moore. Unlike Moore, Davidow goes into much more depth in terms of appropriate marketing activities. This is a useful book for all marketers, executives, engineers, and financial decision makers. It accurately portrays the dangers of making marketing decisions with an engineering mindframe instead of using business concepts. Davidow's personal experience at Intel was invaluable in making compelling case studies.
Rating:
Summary: best book available on marketing high technology
Review: This is the very best book available on how to successfully market high technology. (A successful product requires much more than technology.) If you only buy one marketing book, buy this one! Bill writes from his extensive experience as a marketing executive at Intel. His book is well written and its ideas are as true today as they were in 1986. Since writing this book, Bill has gone on to become a successful VC.
Rating:
Summary: The Definitive High-Tech Marketing Guide
Review: When this book was written, it broke new ground about the importance of crafting, marketing and selling "whole solutions." In an industry of constant technology innovations (and discontinuities, to steal a phrase from a follow-on editor), that is the only way to survive. This book is a must read, and really sets the stage for Geoffrey Moore's first book "Crossing the Chasm," another required reading for the student of high-technology marketing.
Rating:
Summary: The Definitive High-Tech Marketing Guide
Review: When this book was written, it broke new ground about the importance of crafting, marketing and selling "whole solutions." In an industry of constant technology innovations (and discontinuities, to steal a phrase from a follow-on editor), that is the only way to survive. This book is a must read, and really sets the stage for Geoffrey Moore's first book "Crossing the Chasm," another required reading for the student of high-technology marketing.
Rating: 
Summary: Classic!
Review: Who can disagree that this is a classic...One of the earlier reviewers rightly pointed out that this book does not address the marketing and engineering interaction. There is a terrific book that is just out, called "It's not about the technology" by Karamchedu that talks exclusively about this aspect. I recommend reading Karamchedu's book along with this Davidow's classic.
Rating: 
Summary: Lacks Substance
Review: William Davidow has great organization in this book, but beyond the big picture, it lacks real substance. I could have taken this book, created an outline from just the chapter and section headings, and got as much out of it as I did reading the whole thing. I recommend this book to the beginner in technology and marketing, but not to anyone with any real experience in either.
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