Rating: 
Summary: Leads, Listings, Leverage-How to Keep Your Pipeline Flowing!
Review:
This is the "Number One, Must Have" for any serious Realtor's tool box! Gary Keller's book "reveals proven models for excellence in the real estate sales industry. These ideas have been tested and refined by working one-on-one with hundreds and hundreds of top agents" through the U.S and included in the book as vignettes of Real-Life Millionaire Agents, presented as "Snapshot of a Millionaire".
The book debunks "Six MythUnderstandings between you and high achievement" (e.g. "It can't be done in my market", "My clients only work with me-only I can deliver quality service", and "It would take too much time and effort-I would lose my freedom". This last one was my sacred "mythUnderstanding"; thwarting me from achieving greater excellence in my real estate career. Initially, I didn't buy the concept of "through discipline I achieve Freedom". Gary Keller shows us how this IS the Truth-a bitter pill to swallow for us radical "Independent Contractors"! But, how sweet the results are by following and implementing the systems spelled out in simple, easy-to-follow steps in The MREA Bible.
Gary Keller's encourages us as Agents to "Think Big, Act Bold, Live Large, Become the Very Best You Can Become". It's not just "jive talk" to get you pumped up, but real systems that any agent can implement to move beyond their ceiling of achievement by focusing on "Leads, Listings and Leverage".
Gary Keller tells us, "As Realtors, we are in the Lead Generation Business". This book shows you how to keep your pipeline full, eliminate the "feast or famine" cycles that plague the majority of Agents, and pump out big Profits! It is NOT a "get-rich quick" promise; it is a roadmap of "How-to" achieve your real estate career goals with sound, business-systems.
This is a "Must Read" for any serious Realtor; whether brand new or a seasoned veteran. This books is for Agents who want to take their business to the next level. There's even Sample reports for Profit and Loss and Balance Sheets (what a concept that an Agent knows where he or she is at financially each month!)
I say, "It's a new season and a great time for our industry to rise up to professional business standards; to run our businesses with sound business principles and practices! Gary Keller leads the way in this useful resource. I highly recommend it!"
In our company, Keller Williams Realty, our Founder's book is affectionately known as, "The Red Book". Buy it!
Rating:
Summary: The truth about how to succeed in Real Estate Sales
Review: After 15 years of being a student of high volume real estate sales, this book brings it back to the basics in a way anyone can grab a hold of and succeed. This should be a required read for anyone thinking of entering the business, newer to the business or seasoned veterans wanted to discover how to go to the next level for themselves. The tools are spelled out in a way that makes sense, brings ethics into the conversation and proves that one can succeed utilizing these tools.
Rating:
Summary: The truth about how to succeed in Real Estate Sales
Review: After 15 years of being a student of high volume real estate sales, this book brings it back to the basics in a way anyone can grab a hold of and succeed. This should be a required read for anyone thinking of entering the business, newer to the business or seasoned veterans wanted to discover how to go to the next level for themselves. The tools are spelled out in a way that makes sense, brings ethics into the conversation and proves that one can succeed utilizing these tools.
Rating:
Summary: The Real Deal, Can't Recommend Highly Enough
Review: After reading this book three times through I'm struck with one overriding sense, "OK, this guy gets it". Can one book successfully sum up what's needed for a successful real estate career.....yes. I've been a real estate broker for 11 years and I've been to and heard just about every major "real estate trainer" out there: Wickman, Buffini, Stumpf, Kennedy, Ferry, Knox, Droz, DeLuca, etc. What they all offer are specifics of how they were successful realtors in their time. Which is really helpful, but what sets this book apart is that Keller looks at the challenge of treating your real estate sales career like a business. There is real wisdom here, not just about having a "successful" real estate career, but life balance, and personal fulfillment through our real estate business. I know a number of other agents who have read this book and one thing I've heard a few times is "I wish something like this was around when I got into the business", which are exactly my thoughts. Keller has kind of a tough love approach to spelling out exactly what is involved in true mastery as a realtor producing at a very high level. Another thing I find interesting is that this book could be about any industry, any career. The disciplines and business concepts he describes are universal. Keller starts with the open questions of essentially "what would it take for an agent to succeed at a really high level, and let's use a million dollars as a kind of random goal." He then builds with 1) finding the motivation within to climb this mountain, 2) How to earn a million, 3) how to net a million, 4) how to receive a million in passive income (a true business owner), and finally 5) how to put it all together with the key of focus driving your business. Keller has a direct common sense outlook and writing style which I found refreshing. This book applies to the new agent as well as a realtor who is already producing at a high level.
Rating:
Summary: A Guide to the future of Real Estate
Review: After years of selling real estate at a relatively high level, it was a pleasure to read Gary Kellers book. He simply spells out what it takes to make it at the top levels of this industry. If we had his game plan from day one, we would have been light years ahead of where we are now. It's straight forward, easy to read, and easier to understand. Think Big!
Rating:
Summary: Give yourself a gift by reading this book.
Review: Anyone building a real estate business would do themselves a great favor by picking up this book. I've used the models in the Millionaire Agent as a framework to coach my real estate clients to their next levels of success. In fact, my other business clients have also gained great benefits by applying the model of using solid models, as well. The authors boil down the real estate game into something simple and tangible, the 3 L's -- Leads, Listings, and Leverage. Many agents understand the leads and listings part of the equation. My clients tend to struggle with the 3rd part, leverage. Instead of building leverage, they find themselves battling with the 4th L -- Liability. Ideally, leverage results when you have a clear system and good tools for getting the work done. Liability and struggle occurs when you don't. Leverage occurs when you find the right people to plug into your team. Liability occurs when your people cause you more work and headaches than they save you. The people problem generally rears its ugly head when you aren't clear about your standards for operating and how you'd like a team member to fit into your system. This often occurs when you hire from a position of "needing a warm body" or trying to help someone out by providing a job. Instead, it's necessary to take the time to research successful real estate models, implement a solid work system, and search for the right person(s) to plug into it. The result is a great big opportunity for you and your ideal employees. Regardless of where you find yourself in the real estate industry, chances are you will see yourself in this book and discover a few great millionaire models to emulate.
Rating:
Summary: Give yourself a gift by reading this book.
Review: Anyone building a real estate business would do themselves a great favor by picking up this book. I've used the models in the Millionaire Agent as a framework to coach my real estate clients to their next levels of success. In fact, my other business clients have also gained great benefits by applying the model of using solid models, as well. The authors boil down the real estate game into something simple and tangible, the 3 L's -- Leads, Listings, and Leverage. Many agents understand the leads and listings part of the equation. My clients tend to struggle with the 3rd part, leverage. Instead of building leverage, they find themselves battling with the 4th L -- Liability. Ideally, leverage results when you have a clear system and good tools for getting the work done. Liability and struggle occurs when you don't. Leverage occurs when you find the right people to plug into your team. Liability occurs when your people cause you more work and headaches than they save you. The people problem generally rears its ugly head when you aren't clear about your standards for operating and how you'd like a team member to fit into your system. This often occurs when you hire from a position of "needing a warm body" or trying to help someone out by providing a job. Instead, it's necessary to take the time to research successful real estate models, implement a solid work system, and search for the right person(s) to plug into it. The result is a great big opportunity for you and your ideal employees. Regardless of where you find yourself in the real estate industry, chances are you will see yourself in this book and discover a few great millionaire models to emulate.
Rating:
Summary: Exceptional How-To Manual
Review: As of this writing I've been a licensed agent in Northern Virginia for 2-1/2 years. Without question the information here is remarkable. As in the other reviews you've read here I repeat this is not a quick fix or a magic pill to success. You are self-employeed as a real estate agent and that means YOU must take control of your business, not your broker. The first third of the book is Tony Robbins'-esk'. It's more motivational and meant to get you excited. The last two thirds are a manual of what to do to succeed. I started my first six months as a Realtor(r) with a traditional model broker and found limited success. When changing brokers and reading this book my first full calendar year in real estate I hit the $4 million sales mark. Sticking to the models and following the path my second full year which will end Dec 31, '04 I will have closed $10 million in sales volume. I don't say this as a pat on my own back but as an example of someone that has been applying the model layed out in the book for over a year and a half now and the results it has helped me to produce.
Buy This Book, but most important READ IT and APPLY IT!
Rating:
Summary: The 'How To' for Real Estate
Review: Best how to book for real estate that I have ever read. Regardless of how big you want your business, this book gives you the roadmap to design a business that will last forever - even if you don't. Should be required reading and application for all real estate salespeople.
Rating: 
Summary: Great Place To Start
Review: For any agent at any level of Real Estate this book is a great place to start. Gary and Dave have captured specific action focused steps to help any motivated agent achieve success. The details of the how are unimportant - true agents will get that information in their offices or at local training, but this book focuses on the big why's and the major steps to take to move forward. Gary is currently on tour in the US promoting the book. Don't miss it. ...
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