Marketing for Hospitality and Tourism (3rd Edition)

Rating:
Summary: Excellent for students worldwide
Review: As a lecturer in South Africa I found the inclusion of so many examples from MacDonalds and other international franchises useful to explain the examples to the class. As usual anything the Kotler writes is easy to put across to my students entering the hospitality industry. Well done!

Rating:
Summary: Excellent for students worldwide
Review: As a lecturer in South Africa I found the inclusion of so many examples from MacDonalds and other international franchises useful to explain the examples to the class. As usual anything the Kotler writes is easy to put across to my students entering the hospitality industry. Well done!

Rating:
Summary: classic
Review: Great book. The classic for anyone entering the industry. Complete and comprehensive. Great textbook for students and novices. Good for non marketing people. Good examples and highlights. I also recommend a new release: Heads In Beds. More practical than this one. With both you'd really know your stuff and make your boss happy.

Rating:
Summary: Great for Marketing Beginners
Review: Kotler's Marketing for Hospitality and Tourism helps marketing beginners and people that are getting into the hospitality business. It demonstrates basic knowledge that can be applied to the business, great tool for working!

Rating:
Summary: Great for Marketing Beginners
Review: Kotler's Marketing for Hospitality and Tourism helps marketing beginners and people that are getting into the hospitality business. It demonstrates basic knowledge that can be applied to the business, great tool for working!

Rating:
Summary: Like any other book from Kotler; outstanding and clear!
Review: Many of you who have already read more from Kotler, will understand what I mean. Kotler is giving in his edition for hospitality Marketing very clear and realitic points of view, usefull for both starting and advanced marketing managers. A must to read, for all those who want to stay ahead of their competition!

Rating:
Summary: wow!
Review: The layout and format of this book was very easy to follow!

Rating:
Summary: great textbook
Review: This is the texbook I had in college. It was and still is great, but for one...being a textbook ...it is more theoretical and two, it lacks certain areas. Nevertheless, it is very usefull. I would complement it with a book that I have recently read: Heads In Beds - hospitality and tourism Marketig by Ivo Raza. This is very practical and covers the areas that are missing from Kotler's textbook like Loyalty marketing, COOP with Touroperators, targeting travel agents, creating promotional materials, development, etc. Combined, both books truly give a complete overview of the complex travel indutry and should be the foundation for people studying or working in travel and tourism.