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Rating: 
Summary: Very accurate
Review: Gordon V. Smith,and Russell L. Parr present in detail the theory and methodology associated with the identification, valuation, and economic analysis of intangible assets. The book provides the necessary skills, judgement, and knowledge to truly understand the entire process of intangible valuation.
Rating:
Summary: Very accurate
Review: Gordon V. Smith,and Russell L. Parr present in detail the theory and methodology associated with the identification, valuation, and economic analysis of intangible assets. The book provides the necessary skills, judgement, and knowledge to truly understand the entire process of intangible valuation.
Rating:
Summary: Wow!
Review: I paid Amazon about $250.00 for this book six months ago and it is worth every penny. I am not a CPA so I can only read 30 - 40 pages at a time and then my head starts swimming. However, I am a senior manager at a company whose value is almost 100% dependant on our intellectual property and intangible assets and this book has been my guide in setting policy. I take it with me on every plane flight (about every two weeks) and re-read a section.
Rating:
Summary: Wow!
Review: I paid Amazon about $250.00 for this book six months ago and it is worth every penny. I am not a CPA so I can only read 30 - 40 pages at a time and then my head starts swimming. However, I am a senior manager at a company whose value is almost 100% dependant on our intellectual property and intangible assets and this book has been my guide in setting policy. I take it with me on every plane flight (about every two weeks) and re-read a section.
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