Rating: 
Summary: Packed with Knowledge!
Review: Like most small companies, getAbstract relies on our sales force to stay in business, and our sales force relies on Stephan Schiffman. His sales advice is simple, applicable and, above all else, effective. His work is full of tips that help you get better results. If you think that you don't need another book on sales, getAbstract would reply with a classic Schiffman: "You know, a lot of other people told me the same thing before they had the chance to see how this book could help them increase sales."
Rating: 
Summary: Not realty....
Review: Not sure who the book is meant for, but it wasn't for my customers. " The reason I called today is to set an appointment"
You gotta be kidding. Like kissing on the first date you can do it too soon...Folks if you are new, don't buy it and watch out for his repackaged audio "getting through" last year it was called cold calling for success he is a 2 bit hustler...
Rating:
Summary: On The Money
Review: Rayw331's review is pointless and inaccurate. Only trust it if you wish to take advice from someone who can't spell the word "reality" (I think "realty" is the organizations that buy and sell real estate). This guy obviously does not deal with real professionals on a daily basis and must simply be an annoying telemarketer. I have been dealing with professionals for over 10 years and I can tell that "canned" scripts DO NOT WORK! Intelligent professionals want to be treated as just that and getting right to the point and letting them know exactly why you are calling is indeed the best way to approach another professional as the author of this book points out. I've read several books on this subject and attended more training seminars than Rayww331 has brain cells and never have I heard anyone be so straightforward as Mr. Schiffman. Most others wanted you to employ tricks and schemes (some of which the author points out) to set appointments and to close sales which are ridiculous and just plain don't work. I've had more success with this book than with any other method. If you are a serious business professional and not just a telemarketer pushing Ginsu Knives or telephone long distance plans, this is a great book.
Rating:
Summary: On The Money
Review: Rayw331's review is pointless and inaccurate. Only trust it if you wish to take advice from someone who can't spell the word "reality" (I think "realty" is the organizations that buy and sell real estate). This guy obviously does not deal with real professionals on a daily basis and must simply be an annoying telemarketer. I have been dealing with professionals for over 10 years and I can tell that "canned" scripts DO NOT WORK! Intelligent professionals want to be treated as just that and getting right to the point and letting them know exactly why you are calling is indeed the best way to approach another professional as the author of this book points out. I've read several books on this subject and attended more training seminars than Rayww331 has brain cells and never have I heard anyone be so straightforward as Mr. Schiffman. Most others wanted you to employ tricks and schemes (some of which the author points out) to set appointments and to close sales which are ridiculous and just plain don't work. I've had more success with this book than with any other method. If you are a serious business professional and not just a telemarketer pushing Ginsu Knives or telephone long distance plans, this is a great book.
Rating: 
Summary: Great book for people who live and die by the phone
Review: Stephan basically covers all grounds on tele-sales, and gives credible targets for achieving real results. Wonderful book to have for us busy salespeople who can't afford the time of day to read even daily news-headlines and 1000-page sales bibles. The only shortfall is a key psychological ingredient of cold-calling: fear of rejection - which Stephan covers very superficially.
Rating:
Summary: BY THE NUMBES!
Review: Stephan Schiffman Cold Calling Techniques Really DO Work!
This is a must read no-nonsense book thats right on target.Shiffman gets you to focus on the most important part of The
Selling Process, PROSPECTING! Because the key to successful selling has to be getting appointments,finding people and telling them what you do. Shciffman, gives you the A=P=S Formula that's more important to successful salespeople than any other. in other words Appointments give you Prospects give you Sales. IF you have no new Appointments today, what's your chance of getting a new Prospect? It's nonexistent. If you have no new Prospects, What's your chance of making a sale? That,too,is nonexistent. The real questions are,how many Appointments do you need to generate one real Prospect?
How many dials on the telephone does it take to get those appointment?
If you don't know those numbers, how can you know whether your sales approach is working?
All these questions are answered in the second chapter. So, if you don't have this book, what are you waiting for?
Crawl,run,leap and buy this one! "A CLASSIC IN THE MAKING'
Rating:
Summary: Stephan covers the basics......
Review: Stephan's book was quite vague in discussing options for dealing with the daily trials and tribulations of selling via telemarketing. Typically, this book wouldn't be very helpful to someone who has any sales experience or sales saavy. However, I would definetly suggest this book to someone that was in need of the basics on "How to Sell."
Rating:
Summary: Straight Down The Middle!
Review: Steve Schiffman gives it to you without much in the way of frills- this book is a no-nonsense way to cut to the chase on the cold call- I have used it with my own employees, and in other jobs I have convinced management to modify their approaches where scripts actually ran over a page (no kidding!). Everywhere I've applied Schiffman's approach, I've had success. I would call this book a must read for novice and veteran alike, managers included. sometimes the simplest approach is the one that is hardest to see. Practical, common-sense applications of the most fundamental inside sales approach: the cold call.
Rating:
Summary: ... save your money......
Review: The book is poorly written and full of gimmicky ideas. For example, like hanging up in the middle of a voice mail message to get a return call. Think about how you would react if someone did that to you. That is not how you go about earning the respect of prospects ...
Rating: 
Summary: An all-new edition of a sales training classic!
Review: The ultimate guide to creating new sales, one of the most critical skills sales people need. This new edition features the same basic message, if you want to increase your sales, you must get good at cold calling to get the face to face appointments you need. It has been completely reworked to reflect the latest innovations in sales training as well as to cover new technologies. It features field-tested techniques for reaching decision-makers, making appointments, and making your pitch, as well as invaluable advice on how to increase the number of calls you can make, improve your closing ratio, and beat your competition.
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