Rating: 
Summary: This book has already doubled my income this month!
Review: I have read all of the "sales 101" books, Zig Ziglar, Tom Hopkins, even Hurb Cohen's "you can negotiate anything" and I feel from my personal experience that this book not only gives you the tools to become more sucessful, but gives you the confidence in yourself to "get back on track". I sell ATM machines to business owners, and have recently moved into a new town with new prospects, requiring me to get back in "the field" to knock on some doors. This book helped me get over the uncomfortable feeling of cold calling, and put everything into prospective. It also helped me remember the basic elements of the sale. This guy is great, and I just bought the follow up book, CLOSING TECHNIQUES that is equally helpful-I just wanted to pass on the info, sales can be tough, this just makes it simple, as well as more rewarding!
Rating:
Summary: This book has already doubled my income this month!
Review: I have read all of the "sales 101" books, Zig Ziglar, Tom Hopkins, even Hurb Cohen's "you can negotiate anything" and I feel from my personal experience that this book not only gives you the tools to become more sucessful, but gives you the confidence in yourself to "get back on track". I sell ATM machines to business owners, and have recently moved into a new town with new prospects, requiring me to get back in "the field" to knock on some doors. This book helped me get over the uncomfortable feeling of cold calling, and put everything into prospective. It also helped me remember the basic elements of the sale. This guy is great, and I just bought the follow up book, CLOSING TECHNIQUES that is equally helpful-I just wanted to pass on the info, sales can be tough, this just makes it simple, as well as more rewarding!
Rating: 
Summary: Not bad, not great
Review: I have read several cold calling books and I was delighted to find that someone has tried to simplfy the cold-calling process. There were some features in the book that I have overlooked in the past in my calls. However, the indended audience of this book is not telemarketers and the book never claims to help this group of people, so I dont know why everyone else is crucifying it in their reviews. The book is intended for sales consultants who need to set up in-person meetings to demo a product or service, nothing more, nothing less. Where the book fails is to assist people who need to make cold calls to sell, but do not have the luxury of being able to go on face-to-face meetings. Much of my business depends on selling smaller accounts over the phone and for this the book is useless other than to perhaps begin a dialect. The author is simply trying to assist salespeople who want to set up more meetings to do so and his short and direct approach I think accomplishes that and there are several corrections to mistakes that I constantly made before I read the book. Its worth 9 bucks, but like I said, it was not meant for telemarketers or phone only sales. Besides, am I to believe that anyone with any real sales skill is selling via telemarketing to peoples homes while they are eating dinner.
Rating: 
Summary: Stay away from the phone
Review: I looked at this book because I wanted to see what strategy the jerk who interrupts me at dinner to sell me something I don't need would employ. I had the unfortunate experience of working for two telemarketing companies, and I got out just in time to save my soul. They prey on the weak, the elderly, and I was told that whatever I had to do to get the customer's attention (and money) was worthwhile. Blatant lying was not only accepted it was encouraged. So if you want to feed the monster, then check this book out and convince folks that there lives are not complete until they get your product. If you, like me, would like to preserve some dignity, find another job.
Rating:
Summary: Implementation is KEY!
Review: I picked up this book, and several others, on cold-calling because I knew I just was not doing it the best way I could. I have been in sales for years and I HATE cold-calling. Who doesn't? This book helped me focus on what is really important - setting appointments and getting in front of the customer and provide personal contact. I lost that focus somewhere and my cold-calls were flat. I sell HR and OD consulting and getting senior executives and HR Directors to give you the time of day is very difficult. Since reading the book and implementing his suggestions, I am much more comfortable cold-calling and setting 2.5 times as many appointments. The book is easy to read and full of simple ideas and solutions, but if you don't implement the ideas, even the greatest of ideas won't work. Give this book a read. ... it is the best money I have spent in a long time. Also, his ideas about getting people to call you back are so simple and effective, I almost laughed when I started receiving so many call-backs. Just goes to show you, give his ideas a chance, even if you think they won't work.
Rating:
Summary: Awful
Review: I would like to get my money back. This was perhaps the worse sales book I have ever read. The guy from W.V has been in the mines too long. This book is dangerouss it suggest that one should set an appointment without knowing anything about the prospects needs wants etc. I think the guy from W.V must be selling pots and pans. Save your money folks..
Rating:
Summary: Love the way Stephan writes; concise and to the point
Review: I've read many books. This one was fantastic. I have been in sales for 17 years; am in a new position and a friend recommended the book. I have already recommended it to several friends. What I loved the most was that it was concise and to the point. It gave me small steps to practice. I wrote information on 3X5 cards to remind myself about the Ledge, the 3R's and FUDH. You need to read this book if you cold call or sell on the phone. Getting the appointment is the focus of this book and Stephan tells you how.
Rating:
Summary: It works!!
Review: If you are selling a complex solution / high end solution to senior executives, this is the best book for you. I have been in sales for five years now. The services I sell cannot be explained on the phone. By changing the objective of cold calling to getting an appointment, I have been able to add a lot more prospects in the last few weeks.
Rating: 
Summary: This is what's wrong with America.
Review: If you want to read a great review on this book, see the one written by a reviewer from Lexington. I just want to comment on a story told in the book. Mr. Schiffman writes about the time he went to visit a hospital where his top saleswoman was recovering from an illness. The saleswoman, according to Stephan, was in bad shape and had tubes coming out of her nose. So what did Stephan do? He tells her to sit up and start making calls! He claims he was concerned about her sales dropping and the saleswoman suffering. What a load of you know what! Stephan is only concerned about his bottom line and it shows throughout his book. Secondly, this is the problem with America today; we have become too greedy. We have are so obsessed with hoarding the dollar that many have lost sight of what's really important. If you want to read a great book on sales, that emphasizes value, read The Sales Bible by J. Gitomer.
Rating:
Summary: A so-so guide to cold calling...
Review: It's an OK book if you are completely new to cold calling. If you've had any experience with it, look elsewhere since this book is just about the basics. But since I got it really cheap using a coupon from UnderTag.com, I can't really complain.
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