Rating: 
Summary: Save Your Money
Review: The Public Relations Kit For Dummies by Eric Yaverbaum and Bob Bly should be called The Public Relations Kit For Blooming Idiots. I cannot think of one thing I learnt from this book. If you have a basic ideal of how to create a press release and grammar skills above a forth grade level you do not need this book. Here are a few items the authors did not cover in this book:
1. How to organize a press kit for any occupation such as an actor/actress, an author, ........... There should be AT LEAST A BARE BONES BASICS OF AN ORGANIZED PRESS KIT IN THIS BOOK, OR ON THE WORTHLESS CD AND THERE IS NOT.
2. There is VERY LITTLE INTERNET RESOURCES IN THIS BOOK. Shame on you two for that!
Save your $20.00. There is NOTHING in this book you cannot find on the internet in one evening of research.
Rating: 
Summary: Excellent for a PR Starter
Review: The real reason I purchased Public Relations Kit for Dummies, is for my interest of pursuing a career in publicity. All of the Dummies Series books that I've read are based on the fact of the readers being at "beginning level." I like that, because it allows us that don't have the experience or knowledge, gain more insight and wisdom on the particular subject. If you are a intermediate or very experienced PR professional, maybe you shouldn't purchase it. But I find the works of Eric Yaverbaum and Bob Bly, really great. I'm happy with my book, and plan on keeping it on my desk! Thank you...
Rating: 
Summary: Public Relations Kit for Dummies
Review: This book is sheer genius, it has indeed helped me in my everyday PR job.My ideas (actually the books ideas) have blown my co-workers along with senior staff away ! This is a "must-read" for all learning & practicing Public Relations Tactic !
Rating:
Summary: Public Relations Kit for Dummies
Review: This book is sheer genius, it has indeed helped me in my everyday PR job. My ideas (actually the books ideas) have blown my co-workers along with senior staff away ! This is a "must-read" for all learning & practicing Public Relations Tactic !
Rating:
Summary: Stunts and Advice
Review: When you read Yaverbaum's PR Kit for Dummies you will find a complete set of rules for what works and doesn't work in the world of PR. Many of the practical do's and don'ts are extremely helpful, as is the information on the CD. The book could be retitled "Stunts are US" with the amount of PR Stunts his NY firm has performed. Even though the stunts are silly, and you may try to take a higher road, the book is thouroughly useful and easy to read.
Rating:
Summary: Public Relations Kit For Dummies
Review: Wild! What really goes on behind the news! How it all really works. I work in the marketing department of a Fortune 1000 and I can only hope that the entire pr department read this book! It's embarrassing to come to the realization that your own pr department has a lot to learn. The book reads well. Was organized perfectly. Tells "real world" stories. Not just theory. Although I did take exception with a couple of those theories, overall I was just amazed with what I learned. First book I've read on pr that I finished. It was that interesting.
Rating:
Summary: Public Reltions Kit For Dummies
Review: Wow! Great book. I've bought all the pr books...never as easy to read and understand as this one. I've already been written about in USA Today from a tip I got from this book!!
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