Public Relations Kit for Dummies

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Summary: Public Relations Kit For Dummies
Review: I will be shaking up my entire marketing department as a result of the insights this book gave me. Finally a pr book written for those of us not practicing pr for a living. I bought this book strictly from the reviews here on Amazon and I see some poor ones that have been added since I bought and read the book. Hopefully low intellect is not contageous!

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Summary: Public Relations Kit For Dummies
Review: I wrote two books on pr. Of course I read this with a critical eye. This one passes. Actually a shocking level of insight, clarity, actionable tactics, unique perspective, great war stories, client examples, succesful case studies, and a dash of humor! Easy to read. Best book on pr I've seen in almost a decade. It would be wonderful for the whole industry if a book like this one sold in mass, which has never happened with a pr book. This one just may do that. Now I need to write another!

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Summary: Public Relations Kit For Dummies
Review: I've seen this author on television too many times in the last ten years. I always wondered what makes him so special? Why'd they pick him? Was he just good tv? Now I know. He's actually brilliant! Great book. Great information.

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Summary: Public Relations Kit For Dummies
Review: In spite of some really poor writing and worse instructions on how to get started, the "war stories" are fabulous and make the book worthwhile. Guess there's no budget for editing Dummies books though!

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Summary: Public Relations Kit For Dummies
Review: Not bad for a PR book. The author seems to take great pride in how different his "approach" to pr is. It's not.

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Summary: Really Detailed
Review: Not really sure if I liked public relations to make it my major, so I got this book from my classmate's recommendation. Wow! Just packed with info, and I loved the Dummies format! The Internet stuff was a bit weak, though, so same guy loaned me her Guerrilla PR: Wired by Michael Levine. 'Nother Wow! Totally deals with pr nowadays, the 'net and all that. But, PR for Dummies really did a good job of covering the whole thing. Not just stuff you think about--how to get into the media, but also budgets, planning, campaigns, everything! So, if you don't quite get what your professors are saying, then this book can definitely help you out.

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Summary: Public Relations Kit For Dummies
Review: Not sure what to make of this book. Fascinating reading. Excellent first hand experience by the author. But it is so annoying the way they lay out these books...for dummies! Had some very worthwhile tips in the book. Good material if you actually want to get started doing something. This book will definitly give you great food for thought. If you're IQ is too high, you may struggle with the style though. The author is no great literary scholar. But then again, none of the Dummie books are?

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Summary: Public Relations Kit For Dummies
Review: One word. INCREDIBLE. You want to learn about pr, this book makes it easy. After reading this book, I have finally decided what I want to do for a living. I've taken classes, read books, sought guidance at college. This book makes pr seem so exciting. Thanks to the author for writing a book that makes his own complicated and hard to understand field so easy to understand. Wish he was a professor here. I would have known years ago what I wanted to do!

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Summary: Public Relations Kit For Dummies
Review: Really exciting book! Learned an awful lot! Great examples. Great writing.Similiar to other Dummie books. Got my psyched to try and look at marketing isssues in a different way. Maybe an old marketing guy can take a real shot at "out of the box", now! Although I highly endorse this one, I did find it noteworthy that there were 9 typo's in a book written by a pr practioner! Wouldn't his clients fire him for that? If so, can we get our money back? I'm kidding! Shame on the editor though!

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Summary: It Cracks Me Up....
Review: that people review this book as if it were supposed to be MORE than something for dummies. Some people call it boring or limited, or whatever. Hello! The title says it's for DUMMIES. It's what gives us permission to look for a book that starts with the basics! And it's got all that and more.