Marketing for the Legal Nurse Consultant

Rating:
Summary: Real Answers to your LNC marketing questions
Review: All the accolades that have been written about the Joos' book are true! This little jewel of a book is one I know I will keep referring back to in the years to come. The marketing plan and suggestions are aimed specifically at legal nurses which makes everything in this book usable and practical. "Marketing for the LNC" is an invaluable source of information not only for nurses at the early stages of setting up a new consulting business but also for those that have been at it for awhile and are wanting to expand. Betty writes as one who has an understanding of the fears that most nurses experience who are marketing themselves for the first time. This is one of those "must have" books for "newbies" and seasoned LNC's. It explains what is needed to promote yourself and explains how to effectively do so in a professional manner without spending a small fortune. After reading this book, marketing started to feel like less of a necessary evil; although it's still not my favorite way to spend my non-billable hours....I now have a much clearer idea of the message I want to send to my prospective attorney-clients and I have the tools to help me get my message across.

Rating:
Summary: A MUST for all LNCs regardless of business experience
Review: Betty and John Joos have created THE BEST marketing book for Legal Nurse Consultants ever written! The book is an easy read packed with real-life answers to real-life marketing questions. It is a practical approach to what really works, coupled with humor. Unbeknownst to them, they have become my business partners.

Rating:
Summary: A MUST for all LNCs regardless of business experience
Review: Betty and John Joos have created THE BEST marketing book for Legal Nurse Consultants ever written! The book is an easy read packed with real-life answers to real-life marketing questions. It is a practical approach to what really works, coupled with humor. Unbeknownst to them, they have become my business partners.

Rating:
Summary: A Five Star "How-To" Market Book
Review: By far, this has been the best "how-to" book I have ever read. Congratulations to the authors for sharing their wisdom and practice pearls with new legal nurse consultants. The layout and format reflect anticipatory questions the new legal nurese consultant will need along with usable tools in gaining entry into a successful business. It is the many small ways that make the difference and many ideas for marketing tools are provided to pave a road that nurse seldom travel. The clear descriptions and suggestions are made "bite size" to prevent overwhelm within the reader. This translates to tangible manageable goals. Congratulations for such a clear and helpful resource book.

Rating:
Summary: A Five Star "How-To" Market Book
Review: By far, this has been the best "how-to" book I have ever read. Congratulations to the authors for sharing their wisdom and practice pearls with new legal nurse consultants. The layout and format reflect anticipatory questions the new legal nurese consultant will need along with usable tools in gaining entry into a successful business. It is the many small ways that make the difference and many ideas for marketing tools are provided to pave a road that nurse seldom travel. The clear descriptions and suggestions are made "bite size" to prevent overwhelm within the reader. This translates to tangible manageable goals. Congratulations for such a clear and helpful resource book.

Rating:
Summary: An excellent organizational tool for marketing.
Review: I really liked this book because the information is so down to earth! It covers everything about marketing, from identifying your target market ,to how to keep clients once you get them. Included are strategies on creating effective marketing materials, mastering telephone contacts and meeting with prospects. This book covers things you know, should know, don't know and need to know and organizes them in a very readable format!

Rating:
Summary: An excellent organizational tool for marketing.
Review: I really liked this book because the information is so down to earth! It covers everything about marketing, from identifying your target market ,to how to keep clients once you get them. Included are strategies on creating effective marketing materials, mastering telephone contacts and meeting with prospects. This book covers things you know, should know, don't know and need to know and organizes them in a very readable format!

Rating:
Summary: Great book for beginning and experienced LNCs.
Review: I would highly recommend this book to the beginner LNC, and experienced LNCs can obtain some great benefits as well. Mr. and Mrs. Joos present the content in a humorous fashion, making it enjoyable to read as well as informative. The information is great for growing the LNC business! Thumbs up!

Rating:
Summary: Great book for beginning and experienced LNCs.
Review: I would highly recommend this book to the beginner LNC, and experienced LNCs can obtain some great benefits as well. Mr. and Mrs. Joos present the content in a humorous fashion, making it enjoyable to read as well as informative. The information is great for growing the LNC business! Thumbs up!

Rating:
Summary: Every LNC should have this book!!
Review: Marketing for the Legal Nurse Consultant is the most valuable book in my library! The Joos' walk LNCs through the world of marketing with ease. I've been lucky enough to have met these fine people in person and attended their marketing seminars. Here again, this is a "must do" for the independent legal nurse consultant. My cards and brochures went through major overhauls with their help and my business has prospered! Thank you both, John and Betty, for all you do! I'm looking forward to purchasing your next edition.