Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

Rating:
Summary: This a very weak book
Review: The major problem with this book is that it lacks a sound theory. It is based on circumstancial evidence, which is highly anectodal in nature and does not say anything new or anything interesting. The old 'customer this and that' stuff. Only the title of the book is interesting but I reccommed you avoid this and don't fall in the trap provided by the title. I unfortunately did and terribly regret it.

Rating:
Summary: How to become a Category Buster! A Must-Read!
Review: This book is a must-read for every executive, manager and employee. Joe Calloway explains how a company must create a new category, a "category one" in order to defy comparison and transcend commodity.

Rating:
Summary: I HATE business books!
Review: Too much jargon - too many buzz words - too much same ol' same ol'. BUT, (and it's a big BUT) I like Joe's book. I like it for the very reasons that the few bad reviews didn't like it. I don't want a bunch of graphs and statistics or even too much analysis. I want a handful of good stories that exemplify the point. I want them to be engaging, real, and conversational. I want to know that ANYONE can do what the people in the stories have done and can then be more successful. This book does that. Yep, Joe is a buddy - a buddy who also wrote a review for my book. But that doesn't take away from the fact that this is a good book. One that every business owner AND every employee can benefit from.