Rating: 
Summary: Thanks, coach!
Review: Each of the contributors to this book offers encouragement and useful tips for any real estate pro. It isn't just for beginners.I've read several real estate sales "how-to" books. This is the one I sent to a broker friend to share with her team. And not just because the price is amazingly low! It's solid stuff.
Rating:
Summary: Thanks, coach!
Review: Each of the contributors to this book offers encouragement and useful tips for any real estate pro. It isn't just for beginners. I've read several real estate sales "how-to" books. This is the one I sent to a broker friend to share with her team. And not just because the price is amazingly low! It's solid stuff.
Rating:
Summary: Outstanding, and brutally honest
Review: I am a liccensed CA Real Estate Broker. I ordered the book after I had read a positive review about the book from newspaper real estate columnist/investor/attorney, Robert Bruss. Bruss has never steered me wrong, and I highly respect his opinions.
This book is the MOST straightforward, no BS, book I have read yet about any aspect of the business. I tip my hat to the author, who himself is a real estate columnist, for digging up the information... The truths are universal in this business (which is scary/weird), but I feel that anyone who is starting out in this business MUST read this book so you know what to expect, as I cannot think of any other business that chews up and spits out people so quickly. I imagine some will buy it looking for a way to riches, which this book is NOT about. It is about understanding how the business really works and what to expect, thereby giving one an edge against any disappointment and discouragement a "green" agent will surely feel in the first 18 months of this business. The dropout rate is high, and I think the author offers much encouragement. There has been so much stuff written about selling real estate, and all the "pump up" stuff to keep one motivated, but this book is not about that at all. This book would make an excellent gift to anyone who just passed their Real Estate test and is willing to take the plunge into a business where, quite frankly, every day that you wake up, you are seeking work! After reading it, you won't feel so distraught at the bumpy road which lies ahead.
I'm sure even seasoned vets of the business would appreciate it, and may find themselves chuckling to themselves as they are reminded of the many hard lessons that were learned -and there will be many- as the book points out, or perhaps I should say, the book says "Look Out!"
I read it in one evening, as it entertains the reader as well. Well done, Mr. Cook, and thank you for approaching a subject that I think few have touched upon. Your organization of the subject matter seems well thought out.
The one underlying theme which he displays in various interviews with Realtors is one must certainly rely on hard work, rather than luck (we all know the stories about stepping out for a $4.95 sandwich, only to lose a $20,000 commission to the one agent who answered the phone), to make it. Plus, thank you for mentioning that this is a misunderstood profession, in the eyes of the public, and calling upon all agents to act professionally, and putting the client's needs before our own.
Buy it, read it, and good luck to all the new agents out there. Office managers: make this required reading for new agents and you'll save yourself a lot of hand holdiing...
Rating: 
Summary: In Conclusion
Review: I am a new C.A. Real Estate Licensee and found this this book to be very helpful. One of the hardest parts of any business is joining the race once it has began. Author Frank Cook provides critical information on marketing-your-self, what to do if your asked to commit crimes and expectations. As well as, practical advise on new way of looking at attorneys, to tech or not to tech and continuing education. This was valuable information that was easy to understand and apply. A great follow-up book to "21 Things I wish my broker had told me" is The Millionaire Real Estate Agent by Gary Keller.
Rating:
Summary: Worth Every Penny!
Review: I am in the process of taking my pre-license course now and am incredibly glad to have come across this book! This straight forward book gave me a lot of insight into the current state of the industry as well as has me thinking about how I can apply technology to the future of the industry. This is not a "how to book". It does, however, provide valuable tips to start you thinking about your business before you have invested to much time or money.
Rating:
Summary: Easy to read and well thought out book
Review: I bought this book hoping to find something of value to give to new agents to help them succeed in 'the business'. Not only does this book serve that purpose well, I found it extremely useful to me personally. Mr. Cook gives frank, practical guidance for real estate professionals of all experience levels. I highly recommend this book.
Rating:
Summary: Great book for general business too, not just Real Estate
Review: I would have to agree that this is a great no-nonsense book for anyone interested or involved in Real Estate to any degree. I would go further and recommend it for anyone interested in business in general. It has lots of useful and truthful information and you don't have to specifically be in the field of Real Estate to benefit from it. This book will let you know if Real Estate is for you, or that it is not for you. It will tell you what you can expect and what you will need to pay attention to in order to be successful. Even if you are just a curious outsider, you will gleen some insight into the realities that Realtors and business people in general face. It's a book that is easy to read, formatted well, priced right and even entertaining. Equally beneficial for Realtors already in the busines, those studying for their license, people wanting to buy or sell a home, or lost unemployed souls like me who don't know what the heck to do to make money.
Rating:
Summary: good book
Review: must have book for new agents. I would recommend this book and also "The idiot's guide to Success as a real estate agent" by Marilyn Sullivan which is another super book for new agents.
Rating:
Summary: good book
Review: must have book for new agents. I would recommend this book and also "The idiot's guide to Success as a real estate agent" by Marilyn Sullivan which is another super book for new agents.
Rating:
Summary: Should Have Told Me About Tirone's HP-12C Book!
Review: My broker also should have told me about the finest book available for us, agents and brokers alike, in real estate calculations using the hewlett packlard HP-12C financial calculator. I purchased the "21 Things" book several years ago at amazon. lots of techniques, maybe selling the selling agent to be frankj, but what has always been missing to us in real estate is a great book on realestate calculations, so I thought. When I learned that an Instructor in Michigan wrote severtal books on real estate calculations using the Hewlett Packard Financial calculators I bought one from amazon. Now, I add that in addition to the "21 things" that I wish my broker had told me, well, I wish she had known of and told me about Mr. Tirone's real estate calculator books. These books fill a gaping hole in real estate education.
many agents I feel are not told of the tirone books because various societies and boards may be trying to sell us courses costing hundreds if not thousands of dollars. while these courses are in measure good, they pale in value when stacked against the Tirone real estate calculations books.
I am still learning and growing from reading Mr. John A. Tirone's real estate caculations books.
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