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The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment

The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment

List Price: $29.95
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Rating: 5 stars
Summary: Strategy is in Now the Saddle and Rides Business
Review: My review title takes liberties with an Emerson quote, "Things are in the saddle and ride mankind." Businesses, through their actions, have now pronounced once again that "Strategy is King" and there may be no better book that translates strategy into action than Kaplan and Norton's latest. The Balanced Scorecard, the centerpiece of this and of course their previous 1996 book, is the management system that can enable your organization to put legs under your strategies and move your organization forward. This new book details how the Balanced Scorecard's development in many organizations, public and private as well as in the non-profit and government arenas, bore fruit. The book shares the challenges and adjustments these organizations made along the path of developing and refining their Balanced Scorecard efforts. It's expertly written and well worth the read. Once again the Balanced Scorecard originators hits a home run.

Rating: 4 stars
Summary: A Potential Classic
Review: Not since "Winning at Mergers & Acquisitions" has a book so clearly translated strategy into tactics. Similar to the guidance in that pioneering M&A bible, Kaplan and Norton walk the reader through the challenges and then the steps one needs to take in moving a company towards success. In these times, organizations that are strategically driven thrive by being adaptive, forward thinking and decisive. These authors continuously link decisions to strategy via the balanced scorecard approach -- and it works. I believe over time that the no-nonsense and practical approach of this book will help it to join the ranks of the strategic classics written by Drucker, Clemente & Greenspan, and Porter.

Rating: 5 stars
Summary: Best Practices in Organizational Communication
Review: The Strategy-Focused Organization clearly deserves more than fivestars. It is one of the ten most important business books of the pastdecade. The book successfully outlines an enormous improvement incommunications practices for making important changes in for profitand nonprofit organizations. The communications stall is the most prevalent onein most organizations. Application of the authors' ideas can bringabout a significant improvement in our society.

This book is aninterim report on the application of the authors' concept, theBalanced Scorecard (introduced in 1992 and described in the book ofthe same name, published in 1996). The purpose of the book is toprovide "a roadmap for those who wish to create their ownStrategy-Focused Organization . . . [by employing the BalancedScorecard]."

If you don't know what the Balanced Scorecard is,let me briefly describe it for you. A Balanced Scorecard adds severalimportant measures to the ones normally found in the accountingsystem, designed to measure those areas where performance mostdirectly and powerfully affects strategic position. Such areasinclude innovation, organizational learning, effectiveness in keytasks, and performance with key audiences like customers. Themeasures are chosen to reflect the systematic effects of how theorganization's overall value and performance are improved, and aredisplayed in a Strategy Map that communicates those ideas to one andall. In doing so, the Balanced Scorecard is the applied solution tomany of the issues raised about how to establish a learningorganization in Peter Senge's The Fifth Discipline.

Most newbusiness concepts do not last long enough to warrant a study on theireffectiveness. The ones that do, like reengineering a few years ago,usually display more problems than successes. The Balanced Scorecardconcept is the exception. The results have been very positive foralmost all those who have employed it.

The key seems to lie inhaving everyone in the organization have a more complete understandingof what the organization is trying to accomplish. As such, theauthors have actually uncovered something much more significant than astrategy communications process. Harvard Business School Professorand accounting guru (Activity-Based Costing) Bob Kaplan and consultantDavid Norton have uncovered a best practice in how to communicate anyimportant message in an organization. Although the book does notaddress that latter point, discerning readers will quickly spot it.Presumably the authors will too at some point, and a future book willbegin to address this important application.

The focus of thisbook is on how Balanced Scorecard "adopting companies used [it]. . . to implement new strategies." The finding is that with"their new focus, alignment, and learning, the organizationsenjoyed nonlinear performance breakthroughs." This is quiteremarkable because organizations have reported in the past thatimplementing new strategies is one of the most difficult tasks theyever take on. Studies cited by the authors point to one problem beingthat most people in the organization are never clear on what the newstrategy is. So if careful coordination and purposeful change arerequired, the speeding relay team may instead drop the baton along theway.

The Balanced Scorecard provides for a fundamental strategiccontrol mechanism in the same way that the budget provides anoperational control. The Balanced Scorecard is at the center of theorganization's business planning, getting feedback to improve learningabout how to proceed and then translating the organization's visionfor each employee. This feedback is critical because most initialconcepts for strategy are flawed in fundamental ways. As the authorspoint out, strategies should be treated as hypotheses, rather than ascommandments written permanently in stone. Only by uncovering thoseflaws and correcting them does a new strategy have a good chance ofsucceeding.

The book features a lot of case histories that explainwhat the most successful organizations have done to apply the BalancedScorecard. These are particularly valuable for making the keyelements of the Balanced Scorecard clearer. For example, the bookcontains many pages of Strategy Maps for different organizations.These maps connect financial, customer, internal process, and learningobjectives in an explicit description of how improvement in each areais connected to each other one, and to the organization's overallobjectives. Without these detailed examples, it would be very hard tograsp the heart of the communications process involved here.

Thesefinancial and nonfinancial metrics can then be used to create personalobjectives for each person in the organization for contributing to theultimate success. Management by objectives measures and compensationsystems can be connected to the new strategy in this way.

Theresearch emphasizes several important themes:

(1) Translate thestrategy into operational terms

(2) Align the organization to createnecessary synergies

(3) Make strategic initiatives everyone'severyday job

(4) Make strategy a continuing process

(5) Mobilizechange through executive leadership

I especially found the surveyshelpful for describing what was different about the effectiveness oforganizations using the Balanced Scorecard. They outperform the othercompanies by about 100 percent in having everyone in the organizationunderstand what the organization's strategy is.

The book alsocontains a very helpful section of frequently asked questions aboutthe Balanced Scorecard.

Let me be sure that you understand what thelimitation of the Balanced Scorecard is. If you conceptualize astrategy that is not as good as one that your competitor develops, youwill still be vulnerable to losing ground until such time as youreconceptualize your strategy. The Balanced Scorecard can help yourealize that that task is needed and provide some clues, but thisprocess will be most helpful to those who excel at conceiving ofpre-emptive strategies that their organizations have advantages inimplementing.

After you have finished reading, sharing andapplying these lessons, I suggest you think about where else peopleneed better communications processes. Then abstract the elements ofthis model to apply in those circumstances as well.

Get where youwant to go more rapidly!

Rating: 5 stars
Summary: Extremely detailed, highly informative, dryly written
Review: The Strategy-Focused Organization

Building on their Balanced Scorecard approach, Kaplan and Norton have developed an impressive framework in The Strategy-Focused Organization for the implementation of strategy. They have found that 90% of strategic initiatives fail due not to formulation but to implementation difficulties. Successful implementation of strategy requires all parts of an organizations to be aligned and linked to the strategy, while strategy itself must become a continual process in which everyone is involved. The Balanced Scorecard, originally seen by the authors as a measurement tool, is now presented as a means for implementing strategy by creating alignment and focus.

Financial measures report on lagging financial indicators. The Balanced Scorecard aims to report on the drivers of future value creation. The book shows in detail how this is done from four perspectives: Financial, customer, internal business perspective, and learning and growth (these are outlined on p.77). These four perspectives produce a highly detailed framework when combined with the five principles of a strategy-focused organization: 1: Translate the strategy to operational terms. 2: Align the organization to the strategy. 3: Make strategy everyone's everyday job. 4: Make strategy a continual process. 5: Mobilize change through executive leadership.

Absorbing every detail of this book will require many hours. The sheer detail of this complex system requires considerable attention, perhaps more than some readers can muster, but clearly distinguishes this work from many books full of business fluff. The style tends to be turgid and pedantic while being admirably complete. Readers can grasp the essence of the book's central points by reading only Chapter 1 (Creating the Strategy-Focused Organization), Chapter 3 (Building Strategy Maps), and Chapter 8 (Creating Strategic Awareness). Skip quickly through the chapters in Part Two: Aligning the Organization to Create Synergies. This section is the least engaging of the five. The balanced scorecard approach to strategy will appeal to those with a systematizing frame of mind. The book is filled with complex diagrams of corporate processes consisting of interrelated boxes and forces.

This approach is extremely detailed and complex. It requires a major commitment and effort. Though the authors claim it can be implemented by smaller organizations, this will be more challenging than for large companies who can commit a team full time to working out the details.

Much of the value of the approach may lie not so much in following through on completely working out the balanced scorecard but on absorbing the lessons regarding organizational integration across silos and the importance of clarity about mission, strategy, and goals. The balanced scorecard is one way to achieve and implement this clarity but not the only way. Another would be continual reiteration of these (as in Confessions of An Extraordinary Executive). Some companies may benefit from strict use of this system, including finding units of measurement for its implementation. Others will gain much from applying the insights without such a formal and complete implementation.

Rating: 1 stars
Summary: More Harvard drivel
Review: The title from the review is borrowed from Maslow. Its choice is inspired by the fact that the authors try to promote the balanced scorecard as THE solution to *any* problem a company has. I agree on the value of Balanced Scorecards as a measurement tool. I also acknowledge the fact that what you measure will strongly influence the path your organization will follow. (One of the discoveries of sytems thinking is that the fact of measuring something changes the system.) However, there is MORE to strategy and to human motivation than just making measurable goals. As the authors note, an important question for strategy is whether it gets implemented, but measurement or scorecards aren't key in that. For stragegy, one needs to energize the whole company-system, so you have to combine scorecards with principles as the one you'll find in books as "Appreciative Inquiry" or "Whole-Scale Change". Likewise, for human motivation you have to make sure you get the right person on the right place (as we show at jobEQ.com) and as you can read in my book "7 Steps to Emotional Intelligence". Indeed, my experience has learned me that when Balanced scorecards fail, the reason has to do with the factors that these other books will mention. My rating for this book is the result of the observation that Kaplan and Norton "overstrech" the usability and impact their useful technology has.

Rating: 3 stars
Summary: if you only have a hammer, you see every problem as a nail
Review: The title from the review is borrowed from Maslow. Its choice is inspired by the fact that the authors try to promote the balanced scorecard as THE solution to *any* problem a company has. I agree on the value of Balanced Scorecards as a measurement tool. I also acknowledge the fact that what you measure will strongly influence the path your organization will follow. (One of the discoveries of sytems thinking is that the fact of measuring something changes the system.) However, there is MORE to strategy and to human motivation than just making measurable goals. As the authors note, an important question for strategy is whether it gets implemented, but measurement or scorecards aren't key in that. For stragegy, one needs to energize the whole company-system, so you have to combine scorecards with principles as the one you'll find in books as "Appreciative Inquiry" or "Whole-Scale Change". Likewise, for human motivation you have to make sure you get the right person on the right place (as we show at jobEQ.com) and as you can read in my book "7 Steps to Emotional Intelligence". Indeed, my experience has learned me that when Balanced scorecards fail, the reason has to do with the factors that these other books will mention. My rating for this book is the result of the observation that Kaplan and Norton "overstrech" the usability and impact their useful technology has.

Rating: 5 stars
Summary: suitable for small-medium size companies too.
Review: This book has been on my shelves for 2 months before i read it. I know this is an important work, but I initially think it will only be suitable to large corporations.

After reading it i realize that this can ultimately be apiled to small/med size companies. Companies with revenue of less than 500K USD/year revenue can reap similar benefit compare to the fortune 500 companies by implementing it.

The samples shown in the book make it easier for the reader to copy and adapt for their own organisation. Most samples are derived from the big-companies (typical harvar business book ;-))), but we can adapt it to our (small company) needs.

Focus on chapter 3, about STRATEGY MAP. this is most important. And the GENERIC STRATEGY MAP can be appleid to most organisation with minimum of ajustments. COPY and ADAPT. we can not afford to hire the expensive consultants, so we have to be our own consultant. And this book is a good guide.

Most small companies do not even have VISION, MISSION etc statements. But the balance scorecard helps us focus on strategy, objectives, measures, target and INITIATIVES that are measurable, in a more descreptive ways. This is in a sense a HOW-TO book about strategy, and about measurements.

I've decided to use the sytem for our company sam-design.com which now has 58 people, and sell the intangibles (designs). We won Andersen Consulting (Accenture now) award of ENTERPRISE-50 (awards for most promising small and medium size companies in Indonesia) last November. We think that the strategy describe in the book will boost our company's growth despite the slowdown of the internet.

I started to read the book with much skeptism but ended up recommending it to many friends, write a review about it for local magazine and promoting the idea of strategy based on balance scorecard. ( I did read the original balance scorecard book which was published in 96, interested in the idea for a while but did not implement any of it).

So for the small companies out there, go and get the book, this is not only for the big-boys....

Rating: 5 stars
Summary: A framework for placing Strategy where it belongs...
Review: This is a critical piece of work that should pass the test of time. In commenting on the value of this book, I'd like to draw some parallels with IT Architecture Frameworks as implemented today.

During the same period that Zachman was developing his IT Architecture Framework, various business and management thinkers were looking for ways to adequately capture the importance of the "intangible" or non-financial assets of the organization. Notable in this respect were the attempts of Yugi Ijiri (Momentum Accounting and Triple-Entry Booking, American Accounting Association, 1989), and Robert Kaplan and David Norton (The Balanced Scorecard, Harvard Business School Publishing 1996).

Especially the efforts of Kaplan and Norton were implemented by various large-scale organizations - often in a different way than anticipated by the authors themselves. In this book, Kaplan and Norton describe their earlier effort as follows: "We first developed the Balanced Scorecard in the early 1990s to solve a measurement problem. ...... But we (subsequently) learned that adopting companies used the Balanced Scorecard to solve a much more important problem than how to measure performance in the information era. The problem, of which we were frankly unaware when first proposing the Balanced Scorecard, was how to implement new strategies."

Messieurs Kaplan and Norton goes on to describe the cause and effect linkages between a company's Mission, the way it interprets its reality and its beliefs (Philosophy and Core Values), how it thinks the future is going to look like (that Vision thing...), its Strategies (or its hypotheses and plans on how to create value), and the actual consequences. As a result, the outcomes should generally lead to a more dynamic and innovative organization, where customers are constantly being provided a delightful experience and real value. In the final instance all this effort should lead to rapid growth and increased productivity, which together results in better financial performance, and happy shareholders.

Seen this way, they define the principles of a Strategy-Focused Organization as follows: translating the strategy to operational terms, aligning the organization to the strategy, making strategy everyone's job, making strategy a continual process, and mobilizing change through executive leadership. These are not just words; instead the methods they have developed have been physically applied at some of the largest and best-run organizations on this planet, with dramatic results. In their recent book "The Strategy Focused Organization" the authors supply many examples on how such insights have assisted Mobil, AT&T Canada, Sears, Fannie Mae, Chase Bank, JP Morgan, the US Department of Transportation, UPS, the State of Washington, and several others to dramatically deliver on their financial and "intangible" goals.

To Zachman's credit, his framework does include motivational constructs like goals, strategies, business plans, and rules. Also, he correctly identifies rapid organizational change as the basic driver for the need to build such a framework, exactly the same concept that has lead to the work of Kaplan and Norton.

However, it has become clear now that organizational change is a response to changing realities in the marketplace. Therefore any attempt to deal with this change should be subject to the organizations understanding of its reality, and its response to it - in other words: its strategy.

What Kaplan and Norton have brought to the table is a framework for creating value from strategy, and the realization that this implies a continual focus on strategy. In their understanding it is imperative that this focus, the logic thereof, and the flow (or how it effects every decision in the organization) is clearly spelled out to every employee. And, this process has to start at the top. According to them, "Experience has repeatedly shown that the single most important condition for success is the ownership and active involvement of the executive team. Strategy requires change from virtually every part of the organization. Strategy requires teamwork to coordinate these changes. And strategy implementation requires continual attention and focus on the change initiatives and performance against targeted outcomes. If those at the top are not energetic leaders of the process, change will not take place, strategy will not be implemented, and the opportunity for breakthrough performance will be missed."

Conclusion

Based on the logic, as well as the many success stories stemming from the adoption of the techniques of Kaplan and Norton, it makes definite sense to embrace the idea of focusing on strategy from a corporate perspective. If we do, then we also accept the fact that corporations should use Corporate Culture, Organizational Structure, and Technology to express their strategies.

As such, technology is very often the first line of defense in an organization's response to a change in reality. Therefore, it is becoming critical to reflect this state of affairs in such a way that everyone is aware of its importance. That explains why this also applies to the Zachman framework for Architecture.

At the same time this calls for a shift in approach. By subscribing to this view, it now becomes essential, not only to describe current architecture, or even future developments, but also to link the flow of architecture over time to its real cause - the dynamic strategies of the organization, which in turn is a reflection of changes in the business reality.

In short - An altogether delightful piece of progress. All management thinkers should be (at the very least) aware of this. Buy the Book!

Rating: 5 stars
Summary: quite ok
Review: this is quite nice book and full of knowledge for me to absorb

Rating: 5 stars
Summary: Finally, a Substative Honest Business Book
Review: Tired of the many pop-psych business books which talk a lot and say nothing? Then this is the book for you. Here, finally, you get a detailed, intelligent and practical book on how to take your great strategies and actually make them work for you. They take you through detailed examples of where and how their "scorecard" system was put into practice, where it succeeded, and even where it failed. That last bit alone puts this book leagues ahead of the cheerleading that usually pervades business books. There's none of that here - these guys are honest enough to be critical of their own view, which while crucial to practically all scientific achievement, is usually lacking in such books. And even the writing, again as opposed to many business books, is also first rate. It's all masterfully well-thought out and edited. It's a must for anyone interested in business strategy and implementation.


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