Rating: 
Summary: You've got to be brain-dead not to benefit from this book!
Review: This book is the Bible of customer service. Page after page after page of ready-to-implement, specific ideas. If you do not read this book, you are making a $100,000 mistake, and you and your company will pay for it for the rest of your life. The easy-to-read format of lists, flash cards, and humor make it easy to take action Monday morning. Five stars really aren't enough.
Rating:
Summary: An excellent book for customer care
Review: This book offers unusual perspectives with regard to attracting and servicing customers. I recommend it.
Rating: 
Summary: Full of Sound and Fury and Signifying Almost Nothing
Review: This book provided almost nothing of substance. Content was full of platitudes and information available in dozens of other places (with almost none of the sources attributed). The author's insistance that most of customer loyalty is driven by customer service is also off base. Little attention is paid to staff loyalty, customer insight and information flow, corporate culture, organizational structure, cross-functional training and customer support, etc.
Rating:
Summary: GREAT, PRACTICAL, COMMON SENSE
Review: This book should be a must read for everyone not only in business but in school prior to getting their first job. Those who read the book and don't get it are doomed to provide at best only customer satifaction. Just apply the common sense approach, WOW the customer and you have got it made. You have it made not only in money today but in the loyal return of that money (and that of their friends) for life! GET IT, READ IT, USE IT! My thanks to my friend Bob for sending me a copy. My first copy goes to my kids!
Rating:
Summary: The Tom Peters for the 21st century!
Review: This is one of the most important books on sales and customer service to come along in 20 years. Jeffrey Gitomer follows up "The Sales Bible" with this inspiring look at how anyone can generate loyal, lifelong customers.Gitomer has a wonderful intolerable of shoddy customer service that is apparent througout the book. In addition to the expected stories of lousy service, Gittomer recounts tales of WOW-level customer service that nearly brought tears to my eyes. I especially loved his specific examples of the simple things that anyone can do to delight their customers. Filled with humor and great passion for its subject, this is a book I'll be using for years to come. This book is priceless for anyone for who comes into contact with customers. Steven Salta, Excell Data Corporation
Rating:
Summary: Once upon a time....!
Review: Wait a minute....is this a fairy tale or a book based on the reality of real life customer interaction? I think the former. Unfortunately Gitomer fails to address the important problem of what to do about low wage, temporary employees who are 90% of the time the people creating the image of a company. Example: Any fast food establishment; any reservation call center; any restaurant employee. Where is your solution for raising the morale and educating these customer-focused employees? It's quite obvious that Gitomer's philosophy is not practically based. And who realy cares about your first class flight? Talk to me about how to deal with people in coach class. Get real! I recommend "Pushing the Envelope." by the wonderful Harvey Mackay. A much more applicable read for the people in the REAL world of sales.
Rating:
Summary: One of the Top Three Best Customer Service Books
Review: Welcome! to a revolutionary approach to customer service. The principles Gitomer recommends are simple, even intuitive, but it's amazing that so few companies and front-line service people use them. Sure, not everything in the book can be utilized in every type of business, or in every service situation, but there is enough in every single chapter to make an enormous difference in how customers perceive you and your company. Together with THE E-MYTH REVISITED by Michael Gerber and GROWING A BUSINESS by Paul Hawken, Jeffrey Gitomer's CUSTOMER SATISFACTION IS WORTHLESS is one of my picks for the top three best (and most important) customer service books of all time. FYI: The only bad thing about this book is it will make you realize how bad the service you receive as a customer really is! A friend of mine called a chain bookstore to order a copy, gave all his information to the person on the phone, and at the end of the call told her "Thank you very much for your help!" The customer dissatisfaction specialist replied, "Uh-huh." (not even "You're welcome") and hung up. Do yourself a favor, order this book from Amazon.com.
Rating:
Summary: Read this book....NOW!
Review: WOW! This is absolutely the finest book I've ever read on service. Gitomer has a tremendous ability to get to the heart of the matter without the typical scores of pages of boring, and mostly irrelevant, theory. As I customer service trainer, I've waded through most of the crap that passes for customer service and have concluded that IF YOU READ ONLY ONE BOOK ON SERVICE EXCELLENCE, MAKE CERTAIN IT'S THIS ONE. By mastering the ideas shared in this fun and easy-to-read volume, any idiot with a positive attitude and the willingness to accept the challenge can become a customer service SUPERSTAR. Gitomer makes it clear that customer loyalty is not rocket science. Much of it is simple common sense, but as we know, just because it's common sense doesn't mean it's common practice.
| 
