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Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know

Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know

List Price: $30.00
Your Price: $21.00
Product Info Reviews

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Rating: 5 stars
Summary: I bought this for all my salespeople!
Review: I've been in sales since 1983. Electronic and white goods (appliances), home improvement (10 yrs), and automobile sales for the last 9 years. I am currently the General Sales Manager of a 3-line General Moters dealership. I try to train and motivate high quality salespeople with integrity and strong skill sets, product knowledge, follow-up, etc.
The sales force of today are at best "satisfactory", and this will open the eyes of the young ones coming up today. Learn what "SERVICE" means.
THIS BOOK IS GREAT. BUY IT AND USE IT.



Rating: 5 stars
Summary: It's too bad more businesses haven't read this.
Review: If my book was kidnapped and held in Afganistan for 10,000 bucks ransom, if it was the only copy left in the world, I'd rescue it.

By chapter 5, I had saved a huge sale from going sour. This book has done some amazing things for my company's sales. Not just the book, but some effort on my part. Very little effort.

The principles in this book are so easy to put into immediate action, you'll wonder why you haven't
thought about this stuff already. Even if you've stayed in Ritz Carltons and shopped in upscale
stores, you'll never completely learn what makes it all come together. This book sheds some light on service.

This book was extremely enjoyable to read, but the real enjoyment comes after youre done reading
and you put this stuff into action. Seeing the smiles on customers faces, hearing their amazement
on the phone when you just try a little harder. Spend just a few minutes extra.

The things in this book cost little or no money, and even if they do cost money, you'll want to do them anyway.
Performing the principles in this book has become a hobby. It's fun, it changes the way you look at work.
At times I want to screw up orders, just to fix them! I can't beleive the attitude overhaul I've gained from this book.

I've bought this book for all the business owners in my family and now we all get together and try to
blow each other away by how we are creating memorable service. You'll want to knock their socks off, even if
you have no desire to do it before you read this book, you will after, or even half way though.

Rating: 5 stars
Summary: It's too bad more businesses haven't read this.
Review: If my book was kidnapped and held in Afganistan for 10,000 bucks ransom, if it was the only copy left in the world, I'd rescue it.

By chapter 5, I had saved a huge sale from going sour. This book has done some amazing things for my company's sales. Not just the book, but some effort on my part. Very little effort.

The principles in this book are so easy to put into immediate action, you'll wonder why you haven't
thought about this stuff already. Even if you've stayed in Ritz Carltons and shopped in upscale
stores, you'll never completely learn what makes it all come together. This book sheds some light on service.

This book was extremely enjoyable to read, but the real enjoyment comes after youre done reading
and you put this stuff into action. Seeing the smiles on customers faces, hearing their amazement
on the phone when you just try a little harder. Spend just a few minutes extra.

The things in this book cost little or no money, and even if they do cost money, you'll want to do them anyway.
Performing the principles in this book has become a hobby. It's fun, it changes the way you look at work.
At times I want to screw up orders, just to fix them! I can't beleive the attitude overhaul I've gained from this book.

I've bought this book for all the business owners in my family and now we all get together and try to
blow each other away by how we are creating memorable service. You'll want to knock their socks off, even if
you have no desire to do it before you read this book, you will after, or even half way though.

Rating: 5 stars
Summary: Anyone who deals with customers needs to read this book.
Review: It's been a long time since I've read something truly inspiring.

Jeffrey Gitomer has inspired me to the point that I purchased copies for everyone on my staff.. from the vice president of operations to the receptionist. Understanding the importance of the customer's loyalty is a reminder even seasoned veterans can use every now and then.

Rating: 5 stars
Summary: "GIVE THIS SALES BOOK 6 STARS!"--LINDA CHANDLER AUTHOR
Review: Jeffrey Gitomer's book is a valuable sales training resource for all people in sales. I found Gitomer's latest book published by Bard Press to be chalk-full of practical ideas you can use immediately in your selling career. The layout is very reader-friendly and the tips can lead you to mega sales! GET THIS BOOK TODAY. I recommend it to all my friends, associates and students in the selling game. --LINDA CHANDLER, Author "Sales Magic: The Seven Principles of Sales Mastery" and "Compelling Selling: Pathways To Sales Mastery".

Rating: 5 stars
Summary: You can base your corporate culture on this book.
Review: Knowing that your own company's customer service is not what it should be is one thing, but knowing how to "set it straight" is entirely another. After reading this book, I now understand what I have to do to get my entire company "ON BOARD" with the right values and approach to the customer. This book will help us WOW the customer.

Rating: 5 stars
Summary: It works!
Review: Not only is Jeffrey's book great, It works. Since hearing him speak at the March, 2000 Pizza Expo in Vegas and buying his book and tapes, I have applied his philosophy to running my two restaurants.

The results from the beginning of September through the middle of November sales have increased by more than 25%

Read it. Live it. Prosper by it. Our mission statement is "Make Customers Ecstatic" that should work for anyone involved with service or sales. Thanks Jeffrey!

Rating: 5 stars
Summary: Now this is a different approach
Review: Now that you have read lots of stuff on customer satisfaction don't you feel that you keep reading the same stuff over and over again. Gitomer's approach is quite different and I think his approach "Customer Loyalty" is what will bring in sales in the long run. While reading the book you will identify with the customers he is talking about and you will really understand why "Customer Loyalty" should be your number one goal. By following his advices we were able to stand apart from our competitors and have really "Loyal" customers. Highly recommended for anyone who wants to increase sales.

Rating: 5 stars
Summary: Funny, clever and right on target!
Review: Once again, Jeffrey Gitomer tells us the way it is. He puts us in our customer's shoes and keeps us there until we understand that perspective. Jeffrey's personal customer service experiences make this book easy to relate to. He always challenges us to improve ourselves and this book is no exception. I highly recommend it. Emily Huling, President, Selling Strategies, Inc.

Rating: 2 stars
Summary: Not close enough to the customer
Review: People who are managing customer service at the money end - the customers - will get some value by interpreting Jeffrey Gitomer's work through their own experience. Unfortunately the author fights shy of some big realities, namely:

* Your organisation, and not your competitors, can be responsible for placing the biggest obstacles between your service team and the customers. Oftentimes your job as a customer-centred manager is to work out ways around these - without getting fired.

* The fact is that for each 200 customers you help you will come across at least one active psychotic (honestly I'm not overstating this), never mind the congenitally rude or the customer that had a blazing row with their spouse 20 seconds before walking in. Gitomer's book won't help you sell to these customers. (Of course its your job to make sure you don't HIRE the psychotics if you can help it).

* More importantly for the manager, Gitomer won't tell you how to ensure that your staff don't [pick] up a bad attitude from their one mad/angry etc customer and spit it out on the next one.
You've got to keep everyone focused on each customer and their needs as they are. That's not as easy as it sounds. I used to allow staff a 'time-out'if they'd been verbally abused to give them a chance to calm down. At this point you can remind them that the previous 199 people they helped were actually pretty decent.

* Most people working customer service are on such low pay that they often come to work with money worries on their minds. If you can do anything at all to make work conditions a bit better -clean staff rooms and toilets, coffee machines that work etc - do it. Be as attentive to your staff as you are to your customers...

* Gitomer is right about one thing especially. You can't too often reinforce the message 'treat others as you would like to be treated.' Again its in the hiring - hire for empathy...


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