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Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know

Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know

List Price: $30.00
Your Price: $21.00
Product Info Reviews

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Rating: 1 stars
Summary: Talk About WORTHLESS
Review: I can't even justify wasting time writing a review on a book that was, in my opinion, worthless. I spent precious time writing a review of another crappy Gitomer book, The Sales Bible. This book isn't even worth a one-minute review. This "author" takes common knowledge, puts it in layman's terms (read "idiot"), and there's your book. The point of the book? Treat other people as you would your grandmother and that's how you'll earn their loyalty. It's all about the Golden Rule. SAVE YOUR MONEY! You already know what's in this book.

Rating: 5 stars
Summary: A must read for all those who say the customer is King
Review: I found this book particularly challangeing and filled with common sense questions and solutions. It has a good number of examples to support the comments and was particularly easy to read and digest.

Rating: 5 stars
Summary: If having satisfied customers satisfies you, read this NOW!
Review: I have been in customer service for all 14 years of my working life. This book is right on the mark!

Jeffrey, thanks for your significant contributions to the service industry, as well as to my personal development.

Rating: 5 stars
Summary: Mr. Gitomer, you have a loyal reader for life!
Review: I have recently started a new business. One that focuses on follow-up marketing. In looking for some research material, I decided to look up afew books here at amazon. I came across this book and read the posted reviews. There was one review that caught my attention (if you scroll up, it's the one that is totally negative). I went to my local bookstore and they had one copy left. Well I spent the entire day today reading it. I still can't get over how profoundly simple this book is. I've been floored as to the imperative information that the book contains. This was and is the perfect book for my business. Like Nike says "Just Read It"

Rating: 5 stars
Summary: This is the best book I have read about serving customers.
Review: I just finished reading this book and loved it. The material you covered was right on target and the layout made it very enjoyable to read. I plan to get our management team to all read it. We are in the process of improving our record of repeat customers and exceeding their expectations. Coming across your book on Amazon.com was the luckiest break I have had all month! I know that even using a portion of the ideas presented will bring results. The best tip is to make your interaction with your customer so memorable that they will tell others how GREAT you are!! It worked for Gitomer's book, because I will tell everyone I know about it.

Rating: 5 stars
Summary: This book is right on target
Review: I picked up this book because it "looked" different. I read it in one sitting. Jeff has it correct, and in plain, easy to read language. His points are clear, common sense, and right on target.

I have been managing customer service call centers and field service operations for fifteen years. This is the first book that I've read which makes the key points about what many have been thinking was right for years....but now we understand to be only half of the picture.

I strongly recommend this book for anyone who has to deal with people who deal with customers!

Rating: 5 stars
Summary: This book is right on target
Review: I picked up this book because it "looked" different. I read it in one sitting. Jeff has it correct, and in plain, easy to read language. His points are clear, common sense, and right on target.

I have been managing customer service call centers and field service operations for fifteen years. This is the first book that I've read which makes the key points about what many have been thinking was right for years....but now we understand to be only half of the picture.

I strongly recommend this book for anyone who has to deal with people who deal with customers!

Rating: 2 stars
Summary: Hyperbole is Worthless - Content is Priceless
Review: I suppose a certain amount of hyperbole is to be expected in books attempting to motivate and educate readers in customer service, but this book goes way over the top. Most of what can be learned from this book can be found by reading the table of contents, but Jeffrey Gitomer felt the need to belabor each point ad naseum. Gitomer uses catch phrases splashed across pages in big fonts apparently to fill space. He has a certain arrogance that I found distracting. In the final analysis, I found the book valuable in that it reminded me of common sense precepts in establishing and maintaing customer relations. However, for me, it fell way short of the claims on the jacket cover.

Rating: 5 stars
Summary: Awesome! Brilliant!
Review: I wish everyone I do business with would read this book. The author of a nationally syndicated business column, Gitomer combines in-your-face, witty writing with an utter intolerance for mediocre service. The result: a book that will leave you laughing, inspired, and ready to get and keep the customers that all your competitors are pissing off in droves. Unconditionally recommended.

-- Richard Brodie, author, "Virus of the Mind" and "Getting Past OK"

Rating: 5 stars
Summary: My most "given away" book
Review: I've been a longtime fan of Gitomer (so you should know my bias going in). I'm not sure what book some of these reviewers read, but they didn't read THIS book. I've been in sales for 28 years and can tell you that Gitomer GETS IT. He's not your rah-rah guy. Rather he's in your face, telling you how stupid it is to do some things, telling you how stupid it is NOT to do other things and always telling you that if you don't provide VALUE, then you ain't got Jack! Full of practical advice and the constant urging to use your brain so you can be CREATIVE. Gitomer has fun and expects those who serve customers to have fun, too.

One simple illustration Gitomer uses in his public presentations tells you a lot about his approach to customer service and business building. He talks about how he's greeted at the numerous hotels he checks into each year. Normally, it goes something like this, "Checking in?" (To which the bald Gitomer is tempted to respond, "NO, I'm here for my hair transplant.") He appropriately argues that the front counter clerk could just as easily say, "You look like you could use a nice, comfortable room. We've been waiting for your arrival. Welcome!" How much more effort would that take, argues Gitomer? None, it just takes a little bit of creativity and paying attention. He's right and we all know it. Clear, concise, easy to read, easy to think about and inspiring to make happen in your company. I can't recommend the book enough. I give away more copies of this book than any other and I give away lots of books. Just don't give it to your competitor!


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