Beyond the Core: Expand Your Market Without Abandoning Your Roots

Rating:
Summary: Standing Tall
Review: Standing Tall among Business Books, Chris Zook has indepth research examples of Companies portraying picture of today's business times. Numerous CEO reports, charts and graphs with real practical illustrations are varied. Outside a core business, the expansion is detailed in this book - on how to go ahead framing and practically applying the ways and means so as not to harness the existence levels. The books offers nurturing roots of business, examples on adjacency expansions with pros and cons of success and failure measures. The name itself speaks big 'Expand market without abandoning Roots' and the rule of the game lies in effective management. The author pin points steps to leverage best avenues and the possible adjacent moves so as to reach competitive edge and pooling profit without harnessing the roots of main frame business. In today's time, with diversifications, 'Beyond the Core'- the book serves a Good Reference and as I read on Chris zook's comments, I feel this is a 'Grab Pick' and Must for all Big Company Executives.