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Summary: A useful consideration of what we intuitively know
Review: This is well crafted book and provides several examples to illustrate the points made. The book tends to sag towards the final three chapters. There are numerous messages one comes away. Highly recommended for business students and practitioners, specially in light of the new 'digital economy' taking shape.
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Summary: Experience the Future
Review: Today's Internet driven economy is inducing dramatic changes to the way that business is done. Pine and Gilmore present a paradigm shift that a overwhelming amount of corporations must champion if they hope to compete into the next century... "Staging experiences is not about entertaining customers; it's about engaging them" -Pine and Gilmore Engage the Future - Recommend this to your clients. (If you honestly care about them)
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Summary: This book is a GREAT experience!
Review: Transformations are what all of us are looking for: experiences that change us for the better. Gilmore and Pine maintain that in the coming century, companies that provide us with transformational experiences will rule the roost. Pine and Gilmore explain what it means to systematically design for experience, when "the customer IS the product." Disney is their hero, and with good cause: Disneyland and Disneyworld continue to raise the bar on entertainment experience. But as the authors point out, experiences are to be found everywhere -- in customer service, a TV ad, the way people work together, even a cup of coffee. And in the commercial future, experience will be king. The premise and the execution of THE EXPERIENCE ECONOMY are equally invigorating. Pine and Gilmore identify existing examples of experiential design -- and then they go one better, with prescriptions for how to do it yourself. Excellent. So many authors are content merely to reveal The Truth. Pine and Gilmore want you and me to apply their philosophy and start changing the world. They additionally apply some moral precepts that this reader found stirring, to ensure that if change is to come, it will be positive. THE EXPERIENCE ECONOMY is easy to read but not simplistic and has just the right amount of tables and charts to support and highlight the authors' position. Most business books get read only half-way through. Begin THE EXPERIENCE ECONOMY, and you'll not only read it cover to cover, you'll carry it with you as a reference. Everytime you try out something to buy, in a shop, online, or simply in your head, Pine and Gilmore will be speaking to you. Like Jimi Hendrix before you, they'll be asking: "But are you...experienced?"
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