Rating: 
Summary: Bosworth shows how to "help the buyer buy" intelligenly.
Review: It helps the seller to sell like an artist showing him how to find the critical issue, so he can resolve it, with his product or service. Or design a Solution. It is a powerful set of tools that ends with the sales by pressure and helps the seller to create long term relationaships.
Rating:
Summary: Everyone wants to buy, but nobody wants to be sold.
Review: It is often said that "people buy people" and Michale Bosworth's book "Solution Selling" explains why. Can you remember buying a big ticket item and not having to be "closed" on the deal? Well I can, and Solution Selling explains exactly how that happened. Michael Bosworth crystalizes the process that all great sales people use every day to become one of the 20% that make 80% of the sales. Once you have read this book, you will recognize "Solution Selling" techniques being used by the sales masters to effectively create relationships that close the sale. These techniques can be used to create win-win relationships in the workplace, or to make increased sales. I have benefitted greatly from reading this book and I say "Don't let this one get away without reading it!" Thanks Michael Bosworth for demystifying the sales process and letting us know why sales people are, and should be, the most highly paid people in the world.
Rating:
Summary: Everyone wants to buy, but nobody wants to be sold.
Review: It is often said that "people buy people" and Michale Bosworth's book "Solution Selling" explains why. Can you remember buying a big ticket item and not having to be "closed" on the deal? Well I can, and Solution Selling explains exactly how that happened. Michael Bosworth crystalizes the process that all great sales people use every day to become one of the 20% that make 80% of the sales. Once you have read this book, you will recognize "Solution Selling" techniques being used by the sales masters to effectively create relationships that close the sale. These techniques can be used to create win-win relationships in the workplace, or to make increased sales. I have benefitted greatly from reading this book and I say "Don't let this one get away without reading it!" Thanks Michael Bosworth for demystifying the sales process and letting us know why sales people are, and should be, the most highly paid people in the world.
Rating:
Summary: Everyone wants to buy, but nobody wants to be sold.
Review: It is often said that "people buy people" and Michale Bosworth's book "Solution Selling" explains why. Can you remember buying a big ticket item and not having to be "closed" on the deal? Well I can, and Solution Selling explains exactly how that happened. Michael Bosworth crystalizes the process that all great sales people use every day to become one of the 20% that make 80% of the sales. Once you have read this book, you will recognize "Solution Selling" techniques being used by the sales masters to effectively create relationships that close the sale. These techniques can be used to create win-win relationships in the workplace, or to make increased sales. I have benefitted greatly from reading this book and I say "Don't let this one get away without reading it!" Thanks Michael Bosworth for demystifying the sales process and letting us know why sales people are, and should be, the most highly paid people in the world.
Rating:
Summary: This is the best book on buyer-friendly selling there is.
Review: Mike Bosworth and Solution Selling provides savy strategies and tactics that help solve the biggest problem between business and consumers today: misalignment. Every business person wanting to create the best possible business solution should read this book.
Rating: 
Summary: Redefining the concept of "selling"
Review: Most people do not like to feel "sold" - it means being manipulated or taken advantage of. I would like all salespeople to have the title "Buying Facilitator" on their business cards. Salespeople who are good enough to facilitate the buying process rarely have to close - the buyer volunteers to buy!
Rating:
Summary: The book to read and the book to keep!
Review: Once you have read it, you would want to share it with others. This is how good Michael Bosworth's book "Solution Selling" is. From clarifying the difference between Features, Advantages and Benefits (which a lot of sales people still mixed up), to complex solution selling process, the book has given losts of good illustration with practical examples. Especially in "3 levels of buyers needs", "10 faces of buyer pain", "Price Negotiation" etc. The book uses the buyers' prespective to help readers to understand what the buyers think at each stage in their decision process which is a good way to demonstrate his theory behind. Solution selling is a long and complex process, with the approach and process Bosworth described, it helps a lot in defining the actions and precautions we need to take in day to day solution selling process. If I can only pick one of the chapters in the book, I must recommend you to read, at least, how Bosworth uses the "9-block vision processing model" to see solution selling in the buyer's viewpoint, steps by steps showing what a solution sales/consultant should react in response to different level of the buyer's pain. If I have knew/bought this book earlier, I might not need to spend my last few years going through the hard way. It is definitely a book to read and the book to keep ...
Rating:
Summary: The book to read and the book to keep!
Review: Once you have read it, you would want to share it with others. This is how good Michael Bosworth's book "Solution Selling" is. From clarifying the difference between Features, Advantages and Benefits (which a lot of sales people still mixed up), to complex solution selling process, the book has given losts of good illustration with practical examples. Especially in "3 levels of buyers needs", "10 faces of buyer pain", "Price Negotiation" etc. The book uses the buyers' prespective to help readers to understand what the buyers think at each stage in their decision process which is a good way to demonstrate his theory behind. Solution selling is a long and complex process, with the approach and process Bosworth described, it helps a lot in defining the actions and precautions we need to take in day to day solution selling process. If I can only pick one of the chapters in the book, I must recommend you to read, at least, how Bosworth uses the "9-block vision processing model" to see solution selling in the buyer's viewpoint, steps by steps showing what a solution sales/consultant should react in response to different level of the buyer's pain. If I have knew/bought this book earlier, I might not need to spend my last few years going through the hard way. It is definitely a book to read and the book to keep ...
Rating: 
Summary: Good Tactical Base from which to build your sales skills....
Review: Remember, it's 20 years old & large-ticket sales have gotten considerably more complex in 20 years ( I guess that's why he has written a NEW book, due out in June). When coupled with more strategic processes like MH Bluesheets/Strategic Selling and/or LAMP, this can be an effective way to manage enterprise sales cycles. "premature elaboration" is still the 2nd most-common mistake I see out there today, so if it helps you cure that alone, it's worth the [money].
Rating:
Summary: Practical Sales Methodology
Review: Solution Selling provides the tactical framework to help move each step of the sales cycle forward. Other reknowned sales programs such as Strategic Selling deliver macro views of the sales funnel. If you're looking for real world examples and buyer facilitated techniques, Solution Selling fits the bill and may help increase your "wallet" share! Thanks to Sam Bosworth, Mike's brother, for delivering an intensive onsite class. Two thumbs up!
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