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The Product Manager's Handbook : The Complete Product Management Resource

The Product Manager's Handbook : The Complete Product Management Resource

List Price: $39.95
Your Price: $27.96
Product Info Reviews

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Rating: 4 stars
Summary: Good for both novices and seniors
Review: Product Management is one of those jobs that is different for each product manager, what it is depends on your product and what you make of it. The danger is that when you write about product management, you focus on your specific experience. I found this book to be general enough to be of interest of many, still it was not so highlevel that it did not provide any help. I would recommend this book to everyone who thinks about product management as a next career. I would also recommend it to those who have been in product management for several years, and just want to read what others think about it

Rating: 4 stars
Summary: Good Reference Handbook for Newcomers
Review: The Product Manager's Handbook is a good, general introduction to the subject. The concepts are explained clearly. The book gives a good description of the different steps it takes to transform ideas into commercially viable products and the skill set expected from a performing product manager. The critical financial side of product management, however, deserves more space than only 8 pages in a 290-page book dedicated to the product manager. At the end of the day, a product manager must show the money. Otherwise, the products will be "killed" sooner or later.

Rating: 4 stars
Summary: Good for First Venture into Product Management
Review: This book is a good first step into product management (even though I tend to be partial to textbooks). It covers a wide spectrum of the topic. Unfortunately, this wide coverage and the book's short length (254 pages) means that at times it tends to be a bit too general. If you are looking for a very specific and comprehensive book then this might not be the one for you.

On the upside, it's packed full with charts, checklists and case studies (invaluable tools in learning), and it's written in a pretty concise fashion.

Overall, I feel that this book is a very good introduction into the area of product management for the beginner and possibly a supplimental text for the seasoned product manager.

TABLE OF CONTENTS:

SECTION ONE: The Role and Operation of Product Management. 1. The New Product Management. 2. Introducing Product Management and Managing Product Managers. 3. The Role of Product Managers in the Organization. Case One: Heavyweight Product Managers.

SECTION TWO: Planning Skills for Product Managers. 4. The Product Marketing Planning Process. 5. The Annual Product Plan. Case Two: The Importance of Data.

SECTION THREE: Product Skills. 6. Evaluating the Product Portfolio. 7. Strategic Product Planning. 8. New Products: Proposal, Developmeent, and Lauch. Case Three: The Many Aspects of Product Line Management.

SECTION FOUR: Functional Skills. 9. Pricing Products and Services. 10. The Product Manager as Marketing Manager. 11. Product Management: The Final Frontier? Case Four: The 3M ScotchCartII Cartridge.

Please let me know if this was of help.

Rating: 3 stars
Summary: Not for the Tech Executive
Review: This book is a good piece for brand manager's or product manager's over consumer goods. I bought it expecting more depth and it was not deep enough for any experienced product manager. The concepts are good, in some places like new product launching very good for the introductory reader.

Rating: 4 stars
Summary: Good resource for new Product Managers
Review: This book provides a very good overview of the role and responsibilities of the new Product Manager. It is aimed basically to describe the new concept of product management emerged out of corporate product marketing. Lot of literature is available to explain about new product development explaining the aspects of research, target customers etc. but it is not helpful for understanding of the complete role of product management. It has all inputs for setting up new product management team for organizations. As a new product manager I found this book helpful while making my role description. As I see, this second version has some new additions when compared to the first version and I hope, the next version will provide some additional information about branding, positioning and product marketing aspects to help experienced product managers as well. This book surely helps new product managers.

Rating: 3 stars
Summary: Good But Basic
Review: This is a solid desk reference for less experienced product managers. If you have many years of experience, you may find this book somewhat basic.

Rating: 4 stars
Summary: Good coverage but a bit light on details
Review: This is a very good introductory text to anyone who aspires to be a Product Manager. It skims through the generics of what is required of a Product Manager in general. Coverage of topics such as planning for new products, some light financial discussions, discussions about marketing plans, etc. are useful to know.

It pays to note that this book is light on details and should be used as an introductory text. There are books that offer in-depth coverage of specific areas of product management areas such as marketing planning, business planning, marketing analysis, data mining, and so on.

Although a bit light on details, I gave it 4 stars because if it went into details it would have been a 5000 page book as Product Management sits anywhere between a simple to complex discipline depending on what industry and what firm one works in.


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