Crossing the Chasm

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Summary: A Good Read for New Marketing Employees
Review: Geoffrey Moore provides a good description of the marketing strategy used by many Silicon Valley companies. Although it is not the only successful strategy, it is a proven one. The examples are a little old now, but if you ignore those and stick to the concepts, it is a good guideline and defines common terms and processes that can be used to improve your marketing efforts. If your company is using this approach, it is a useful reference for new marketing, sales, and engineering employees to get them up to speed on what you are trying to do.

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Summary: Explains a LOT
Review: This book and "Inside the Tornado" provide a theory for those of us who have watched the high-tech market and tried to make sense of it. After reading these you can pick winners and losers. Better yet, you can figure out which you are.

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Summary: Excellent read for everyone in marketing !
Review: This book is essential reading. Even though it is getting old, since getting old in the computer industry is just a matter of few months, it is very, very good. Comparing what the author wrote and though what would happen in the near future to certain products and what really happened is also interesting. Moreover, essentially this book explains why Microsoft is dominating the industry, why Apple failed and why generally companies with far superior products failed on the market: so this applies also to VCRs and other products.

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Summary: A must read for Bio-Tech as well.......
Review: The guidelines in this book save many a hard lesson learned in new and high-tech markets. Learn by others mistakes and know how to identify when you are in the chasm and not crossing it.

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Summary: Re-labelled 1960's Marketing. New only to the dumb young.
Review: This and the author's other book "In The Tornado," are benign in that they say nothing that hasn't been said for 40 years by others. They ARE potentially harmful if they're taken seriously and without question by the young reader. Older, wiser, more experienced marketers will find the books humorous and they will be amused by the way good marketing can sell even a mediocre product.

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Summary: Required reading for Marketing-challenged techies
Review: The only thing that could have made this book more valuable to me was reading it when it was first published in 1991. Everything my company did right and, sadly, everything we did wrong is laid out in clear language. If you are a techie who thinks that "Technology is 98% of the Company", read this book before you go broke.

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Summary: This is an excellent choice for our readers!
Review: I am looking forward to the success of more and more of America's high-tech business start-ups. Geoffrey Moore's book is a "must" for any new high-tech company if it wishes to compete in the '90s and beyond

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Summary: Moore is still on the money even in today's Web market
Review: Written in the early 90's, Crossing the Chasm's truths are still pure gold for start-ups in today's Web marketplace. Moore seems to be describing marketing strategies for ISV's. His vertical-first approach fits more for a startup that wants to be the next SAP rather than the next Intel. A must read for anyone in High-Tech marketing.

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Summary: He's right and talks sense.
Review: The chasm is there, crossing it is tough. I take issue with some of his examples of companies that have made the crossing. These often seemed to me to show that there are many ways of skinning this cat and to claim that they all validate his approach is one of the weaker links in an otherwise extremely sound argument.

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Summary: Great advice that most managers fail to heed.
Review: Moore's point is simple: to be successful in high-tech marketing, you must focus like a laser on your customers. But as an ex-high-tech CEO, I can tell you that most marketing "professionals" are more interested in the opinions of their peers and investors than their customers. They last thing they want is to get "pigeon-holed" in a narrow market. They play at market focus while trying to be the next Microsoft