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Summary: Too Many Typos!!
Review: The revised 1999 version has way too many typos! Definitely a "show-stopper." Geoff -- are you listening? Get rid of the typos!
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Summary: Good ideas---poor product
Review: Moore has to be outraged at the misspellings, typos, forgotten lines and misprints in the revised edition. The continuous publication errors make this book tough to read. What a travesty of quality control on the part of the publisher. If you get annoyed at paying money for a thin paperback with more errors than information, stay away from this one. It's sloppy, lightweight and overhyped.
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Summary: A Great Guide for Why, How and When to Market Tech. Products
Review: I think this book is one of the great guides to the marketing of technology products. The classical "consumer" marketing courses don't fit the real world of marketing products that have a high technology content. I read this book in conjunction with a marketing course taught at CalTech by Chris Halliwell. I consider this book my "bible" for product marketing!
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Summary: This is a great book
Review: This is a great book which is easy to read and which contains a lot of usefull information
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Summary: A great book, Ursula liked it, too.
Review: This book is phantastic for everybody to learn all you need to know about doing business on the Internet. It helped me a great deal.
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Summary: completely brilliant: he honestly predicted the future
Review: so I'm reading Chasm and it's clearly got a point, and it makes pretty simple sense, but seems a little old-fashioned (being 8 years out of date and all) and his arguments contradict themselves in a few places and/or don't hold together well.then he makes some non-obvious predictions using his methodology, about then-emerging technologies: 1. project mgmt s/w: mini-projects would be the winning strategy ==> MS buys up Project and focuses it on simple GUIs and (later) connectivity to MS Office. 2. CD-ROM hardware: he predicted that it WOULDN'T be four obvious things. ==> s/w distribution him, not one of the four. 3. the internet: he predicted that a culture of information would win, which led him to predict that Prodigy would lose. ==> how are you reading this review? Dunno about you, but few people in this valley go three-for-three, most have books written about *them*. So separate the wheat from the chaff, the out-of-date from the still-spot-on and buy and read this book. adam co-founder, Cohera Corp., employee 4, Inktomi Corp.
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Summary: Classical marketing in high-tech clothing
Review: There is nothing new in "Crossing the Chasm" that hasn't been covered in the oldest marketing textbooks. But the very fact that Moore has managed to make this a bestseller shows that he knows how to exploit the mainstream ignorance on the subject by dressing it up in a "Silicon Valley" costume. The biggest fallacy -- which he acknowledges in the very beginning -- is that none of his hypotheses are actually supported by any data. And without data, these hypotheses can be called, at best, weak. For instance, in a current corporate buying environment where decisions are made by a multitude of people (and hence personalities and buying "profiles"), the classification of the buyer under a single model (like pragmatist, etc.) just doesn't hold. If you like to read a novel, Chrossing the Chasm may appeal to you. If you like good, solid, cutting edge marketing information, look elsewhere.
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Summary: Good book about IT Marketing, but I expected more
Review: I enjoyed the book. However, it is 100% focused in the IT industry (leaving other areas of high tech out of the scope) and cases are also 100% focused in the USA. He uses a lot of references to North American pop persons ( TV, sports, etc ), which makes his analogies useless for an international audience. It is easy to read and enjoyable.
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Summary: See my review of author's "Inside the Tornado." Same stuff.
Review: I've re-read this book. My original two-star review is beginning to look generous. Read my review of the author's other book, "Inside the Tornado," and you'll have my review for this book. They're exactly the same. Even after the second reading. (Save your time and don't read this book twice.)
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Summary: Saved Me Tens of Thousands $ ...
Review: While a VP of Sales and Marketing at one company I was applying my traditional marketing promotions with little effect. When I got this book I realized my mistakes and started using referancing and established "proof of concept" sites . My product sales increased dramatically. Sooner or later you may get caught in "The Chasm." When typical methods are not working then read this book. It saved me thousands of dollars in potential mistakes. Rates #4 on the "Chanimal" Top Ten.
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