Rating: 
Summary: Why Waste Time Reading Trash?
Review: Long years ago I had lunch with a man who worked forDisney. His job was to devise the rides that the public takes atDisney World and Disney Land. The key feature of these rides, according to him, was to show the public what they already know. That makes the ride enjoyable because there is no strain on their brains and they get flattered by thinking that they are so so smart. Selling the Invisible struck me as in the same class of entertainments, cleverly designed to pander to the public's low brow tastes and, incidentally, sell books. The style is simple and unschooled. The chapters and paragraphs telegraphic and multiple mistakes abound. For instance, we are told on page 175 that a story beats a dozen adjectives. In fact telling stories is "so pervasive(sic)there is a name for it: synecdoche." I think the author might have meant persuasive instead of pervasive, but I am sure he is grobing for anecdote instead of synedoche. And, further, I am willing to bet he has no idea what synecdoche actually is. Ho hum, I guess I am from the old school that believes that authors should know what they are talking about.
Rating: 
Summary: Positioning..
Review: Although I haven't finished reading the book yet, I highly recommend it to anyone in business. The book is enjoyable and is easy to read. The subject matter covers many things I already knew but couldn't put into words as simply as the author has. I particularily enjoyed the chapter on "positioning." I now have an entirely new insite regarding marketing.
Rating: 
Summary: Specific it is not....
Review: If you are looking for hand holding in creating a marketing strategy or definite step by step instructions in marketing success than this is not the book for you. But if you would like some very interesting insight and examples of the principles of marketing a service than read this book. I found myself remembering times when I experienced these principles and how i reacted in both positive and negative ways. And then I realized my company was doing several things wrong and we are on our way to changing them. Sometimes you need someone else to help you see what's starring you right in the face.... (Ever lose your keys and they're right there in front of you the entire time? Well Beckwith will help you see the keys right there on the table.)
Rating:
Summary: A blueprint for marketing in the Network Economy.
Review: This book simplifies the complex while never being simpleminded. It lays out a clear framework for marketing in the Network Economy, something that I have not seen effectively done anywhere ells. Having said that, it is definitely not an "Internet" book, however the principals discussed lend themselves to the subject very well. It seems a shame to give it only 5 stars.
Rating:
Summary: Limited Scope
Review: Not very helpful if you're looking for a general guide to selling services. There are many much better books available.
Rating:
Summary: Selling The Invisible
Review: I found this book is much more than a guide book telling me how to keep and create customers. Instead the Selling The Invisible showed me several mistakes that we often pushed to our customers unintentionally. But after completing this book there were numerous changes in order to better serve our customers. We, today, not only achieve in receiving constant sales volume but also increasing numbers of new customers annually. This book, however, is not only great for customers service professionals. It is best to every position who represents company's image. Even the telephone operator. Don't miss reading it.
Rating:
Summary: Save your money, find another book.
Review: This book is a definite waste of money. Fortunately, I checked it out of the library and did not pay for it, so I am only out a few short hours. It is poorly written, the ideas were not well-presented and I was very let down because all of the reviews said it was good, but I found quite the opposite. I would not recommend this book to my dog.
Rating:
Summary: Selling the Invisible - Book Review
Review: This book was extremely easy to read. The short sub-sections make Beckwith's book manageable to those with busy schedules who have a hard time finding time to read. The book has interesting viewpoints about several areas of service marketing, and Beckwith's leisurely presentation makes the book both interesting and memorable.
Rating:
Summary: Best business book ever?
Review: I'd say so. This is absolutely the best business book ever. I wish there were six stars to give. this book is amazingly well written. I love this book. Thank you Harry Beckwith for writing this amazing piece of work.
Rating:
Summary: Five out of Five!
Review: An excellent book! If you were only to read just one book on Sales & Marketing, this is the choice... Wonderful collection of good advice for those working on selling services. The book is easy to read. Beckwith shows he masters communication. He creates a vivid image for every idea or advice he presents. Do not miss his recommended readings at the end of the book, just in case this is not the only book you read on the subject...
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