Rating: 
Summary: Provocative, insightful and humorous.
Review: While Beckwith cites lots of other (many better known than he) influencers, he has delivered one of the most provocative, insightful and humorous books on this subject to come along in a very long time. His guide is enormously practical--and a pleasure to read. By far the best book for service marketers available and one that will no doubt be held up as a model for future efforts. Question: why has this remarkable book gotten so little attention in the press to date?
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Summary: A reference piece you'll wear out.
Review: Sound, practical advice. Some might say it points out the obvious. But if it's so obvious, how come you're not doing it? I bought copies for each of my clients. My personal copy is highlighted and "dog-eared". If you're a marketer it's money well invested.
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Summary: Clearly written and enjoyable to read!
Review: Mr. Beckwith has done the reader a great service by communicating in a simple manner that is easy to understand. While the content includes common sense ideas and suggestions, rarely are they effectively implemented in today's business environment. Nice job!
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Summary: sound, practical suggestions,with no hype
Review: What is the difference between a Porsche and a psychologist? Who is your strongest competitor in your field? Why getting the business is the first step to losing it? These questions and more are answered by Harry Beckwith in this wonderful little book. God knows how many books I have read on Marketing in the past year. None was better and wiser than this little gem of a book. I strongly recommend it.
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Summary: This is an absolutely terrific book!
Review: I have read HUNDREDS of the best books ever published on marketing, sales, and business. This is positively one of the best I have EVER read. It would be a bargain at five times the price. I hope my competitors never read this; I plan on using some of the many great ideas this book contains to pass them by! This book is pure gold.
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Summary: A concise & brilliant introduction
Review: As someone without any background in marketing, I found "Selling The Invisible" to be a consise and briliant introduction to marketing services. "Selling The Invisible" is full of clearly stated ideas and pithy examples. It's an "idea" book, rather than an in-depth guide, but the ideas are not fluffy. Beckwith brings a lot of thought and experience to every page.
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Summary: Right book at the right time
Review: I read it this book first from a service marketing perspective. However, I found that Customer Service professionals, Service Sales and whoever actively involved or interested in service business would eventually benefit from this rare-to-find book. I shared one of the book's concept of "Say P.M. Deliver A.M." with a team of customer service engineers in Indonesia recently and they loved the idea.
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Summary: THE NEXT DAVID OGILVY
Review: Harry Beckwith has achieved the impossible. He has written a visionary guideline for business in the next millennium... and has done so with Buberian conciseness and an almost Taoistically subtle wit. One almost wants to compare him to Lao T'se or Jallaludin Rumi.
My guess is that he is a sort of parallel incarnation of David Ogilvy, except where Ogilvy concentrates his attention on proveable formulas of the past and present, Beckwith plunges us into the achievable future, while showing us where we have erred.
It is doubtful that any one person or company has yet to put into practice all of his visionary yet practical advice, but prosperity and a happier world awaits them when they do.
The form in which the book is written is the best I've seen for the leisurely absorption of important material.
Short chapters.
Succinct Headline.
Parable illustrating the point.
Summary.
The parables breathe life into the principles, and show the positive outcomes of potentially disasterous circumstances. The world will be a better place once everyone catches the wind of this great little book. Community will be restored as we take our first steps toward the creation of the good old days.
My final suggestion is that you buy two (2) copies (it is that good of an investment) because you are going to dogear and inkstain that poor book to death. Keep one for posterity.
Rating:
Summary: An unassuming charming book, I loved it!
Review: I started reading it and couldn't put it down. It is a wonderfully insightful book with lot's of wisdom. It is not a "how-to" book...It is a how-to think book! Enjoy..
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Summary: A "renewing of vows" between you and your consumer.
Review: Harry Beckwith has boiled down the art of marketing into many small and easy to understand words of wisdom.
If you are in business you have to read this book. Whether you are an owner, CEO or department head, Beckwith lays out the essential tools to market your company, and sites fresh examples to illustrate. He says "Marketing is not a department" and he's right--it is your front line (sales people) to your CEO and everyone in between. Everyone at your company is involved in marketing your company-and the author makes sure you get the message. Stop wasting time with ploys that don't work. COMMUNICATE with the consumer and you will see increased sales and market share.
"Selling The Invisible" serves as a "renewing of vows" for those well into their careers. It provides a way to go from a jaded attitude to a fresh perspective and look at your company from the outside. If you think you've heard it all before, you haven't heard it like this. A clear a concise "handbook" for modern business.
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