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Rating: 
Summary: Difficult to read; software had bugs
Review: Great topics, but writing is unclear and at times too technical. Tutorial software is a good idea, but the programs were very limited in applicability and featured too many annoying bugs.
Rating: 
Summary: A wonderful formalisation of marketing concepts
Review: I have the opportunity to read chapters 3 and 4 from this book. It provides a math formalisation of important & basic marketing concepts like segmentation,positioning, targeting etc. These math tools closes a wide gap, between theory and real world corporate problems.
Rating:
Summary: Great!
Review: Simply simple for all. The guide to the marketing-based world
Rating: 
Summary: Interesting Book, Absolutely Lousy Software & Cases
Review: This book actually has two parts. The first is a very useful hardback book on marketing models which is probably worth about $50. The second is a newsprint-quality paperback with a CD which contains Microsoft Excel spreadsheets programed by the authors. The software is a complete waste of time. The authors have protected every sheet, preventing users from inputing their own data into the models or from using Excel's auditing features to understand how the models work. The authors also change user's default settings in Excel and make shutting down their spreadsheets difficult by disabling the user's ability close the spreadsheet using Excel's normal commands and forcing users to use the author's menu bar which remains even after the spreadsheets are loaded. The authors are extremely arrogant and treat their readers like children with annoying spreadsheet protection and macros with software virus-like behavior. Don't waste your time or money on this book. I would return it if I could, but the publisher does not provide a money back guarantee.
Rating: 
Summary: Great topics, exciting approaches, but not user friendly
Review: This book gives a rare glimpse as to how marketing analysis should take place in the intelligent corporation. Unfortunately, for those of us trying to apply the concepts, getting from theory to application with these materials is difficult. But what other books handle these vital topics??! A second edition could polish the software and clarify the examples to make this a truly outstanding book.
Rating:
Summary: Great Book
Review: This Book has provided many useful tools.
I'm not sure what book the previous ratings are referring to - because this one wasn't published until 2002.????
Rating:
Summary: Excellent educational material, good software and study case
Review: This is a very good book which illustrates some classical marketing model, with the help of software. I strongly recommand for marketing researcher and student.
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