Rating: 
Summary: Start learning NLP NOW!
Review: After reading a couple of 'text' books on NLP, I found myself swimming in the information I read. There was so much information that I did not even have a place to begin. This book, however, was very simple to follow and, more importantly, implement. After reading this book and using only a few of the ideas that it contains, I probably have gotten as many call-backs in the last 2 weeks as I have in the previous 2 years of my selling career. Many of these call-backs were from voicemail messages that I left, and the people were much more pleasant to deal with than I have ever seen.
Anyway, I am very impressed with the book and my eyes are now open to NLP. I can actually start to use this stuff now! I'd recommend it to everyone, but I don't want too much competition!
Rating:
Summary: Lakin knows what he's talking about
Review: All too often, saying that a book is 'self-published' is the start of a list of faults and errors. BUT NOT THIS TIME. On the contrary, this is the most professional example of self-publishing I have ever come across. Apart from the spiral binding it is the equal of any product of a regular publishing house. And believe me, that is quite an achievement in itself.Moreover, the contents are at least the equally of the quality of the presentation. The book gives clear, succinct explanations and regular, top quality exercises with detailed solutions. It is, in my opinion, a book written by someone who REALLY understands his intended audience, and I'd rate it "highly recommended" for sales people, especially those with a sketchy or non-existent knowledge of NLP. Although the author also runs "Unfair Advantage" as a live course, I was satisfied that I was getting a 100 per cent explanation of the material being covered. Indeed, the more I read, the more impressed I was by Duane's ability to deliver a training resource through the medium of the printed word. Of course you've probably noticed the fairly hefty price tag - or is it really so much to pay for a book that is easily the equal of the content of many two or three day training course - which would cost you a whole lot more! In other words, I REALLY DO like this book - and if YOU want to know how to apply NLP in the sales situation, I'd suggest that you make this book, along with Sharon Drew Morgan's "Selling with Integrity", your very FIRST purchases. It's as simple as that.
Rating:
Summary: Brain software
Review: An information scientist, Richard Bandler, and a linguistic professor, John Grinder, developed Neurolinguistic programming techniques called NLP in the early 70's. From a study of successful people, they created a way to evaluate and transfer humanity's highest achievements and excellence into a powerful psychology that has practical applications. Let's assume your mind is made up of different parts like the roles each of us enact during the day: a woman can at the same time be a wife, mother, daughter, sister, coworker, secretary, cook and so on. Can you see where I am going? For each of these roles, we allow certain facets of our personality to come forward and suppress the others. For example, a cook does not necessarily have to know where the Xerox machine is. Therefore, in the mind, folks talk to themselves in different voices or attitudes depending on which role or part is conscious. This is normal and healthy. In addition, you have parts with which you are pleased and other parts you would like to enhance. The goal of NLP is to teach you how to improve your internal talk to get all your parts synchronized and working together. NLP has branched into many fields from success mastery in overcoming negative patterns to the practical applications for sales and marketing. Today's customer has massive control with access to more information than can possibly be processed. The message you send to make a distinction for your product or to make you stand out as a special person must be personal, adaptable, appealing and intended for the one rather than the many. As Paul Lakin declares: "The 'Unfair Advantage' is the ability to sell YOU." Being familiar with NLP, I bought a copy to help me with my work in a non-profit fundraising organization. Like others who must deal with folks on the telephone, you must capture the prospect's attention within the first few seconds. You must be able to say something that will put the prospect off guard just long enough for you to begin your case. Remember, that the voice must do everything. You cannot see body signs or a bored look. What to do? Listen to the verbs. The object of Lakin's book is to teach you how to recognize the language preference revealed by the action words (verbs) you tend to choose at any given time. These relate to our five senses: visual (sight), auditory (hearing), kinesthetic (feeling), olfactory (smell), and gustatory (taste). The following examples are from the book:
Visual? "I see your point."
Auditory: "I hear the problem and would like to say something about it."
Kinesthetic: "I don't have a good feel for that yet."
Olfactory: "Something smells here."
Gustatory: "That is sweet." Since Western speakers seldom use the last two categories, the lessons hone in on the visual, auditory, and kinesthetic. Without making this too lengthy, if you are in contact with the person you are selling, you can identify their sensory inclination by watching their eyes and the direction they look.
This volume is a priceless treasure and I rate it five stars for the ease in which they have taught me to be a success.
Rating: 
Summary: Not much about NLP
Review: Covered only some very basic NLP concepts. You may find it interesting if you are completely new to NLP; otherwise not very useful.
Rating:
Summary: Not much about NLP
Review: Covered only some very basic NLP concepts. You may find it interesting if you are completely new to NLP; otherwise not very useful.
Rating:
Summary: You'll see a great return for your investment.
Review: Don't buy this book just to improve your sales skills. When you want to, use Lakin's system to gain an "Unfair Advantage" anytime you need an edge. I have used the techniques in this book and have seen great results. My presentations sound better, my prospects feel better about my message. How do I know? Not just by closing more sales, but by closing better sales. The Unfair Advantage not only helped me close our company's largest sale, but we use the skills to improve our performance for our clients. Our business is accounts receivable management and the same skills that improve the sales process are also effective tools when collecting from our clients' past-due customers. We have seen superior recoveries while maintaining the relationship between our clients and their customers. If you read Lakin's book, I am sure you will find it to be as profitable as I have. Great read! Better tool.
Rating:
Summary: You'll see a great return for your investment.
Review: Don't buy this book just to improve your sales skills. When you want to, use Lakin's system to gain an "Unfair Advantage" anytime you need an edge. I have used the techniques in this book and have seen great results. My presentations sound better, my prospects feel better about my message. How do I know? Not just by closing more sales, but by closing better sales. The Unfair Advantage not only helped me close our company's largest sale, but we use the skills to improve our performance for our clients. Our business is accounts receivable management and the same skills that improve the sales process are also effective tools when collecting from our clients' past-due customers. We have seen superior recoveries while maintaining the relationship between our clients and their customers. If you read Lakin's book, I am sure you will find it to be as profitable as I have. Great read! Better tool.
Rating:
Summary: ...to help you decide to read " The Unfair Advantage"
Review: Effective Communication is essential. Your communication is either highly effective or highly uneffective. Most of you are considering the price to help you decide to buy "The Unfair Advantage". This book is worth every penny you will spend. After you have read "The Unfair Advantage" read my review of this book again and tell me if you agree. You read the book didn't you?
Rating:
Summary: ...to help you decide to read " The Unfair Advantage"
Review: Effective Communication is essential. Your communication is either highly effective or highly uneffective. Most of you are considering the price to help you decide to buy "The Unfair Advantage". This book is worth every penny you will spend. After you have read "The Unfair Advantage" read my review of this book again and tell me if you agree. You read the book didn't you?
Rating:
Summary: A compelling value. Money well spent!
Review: I have read the Unfair Advantage from cover to cover several times. More importantly, I have experienced results, based on the lessons you will learn in this book, that have been amazing. If you want great literature, don't buy the Unfair Advantage, consider War and Peace. If you want great results in your interpersonal skills and feel that a higher closing ratio sounds like something you want to read about, get the Unfair Advantage. This is my first review to Amazon.com. I have read several books that flirt with making NLP a concrete and usable sales tool. This is the first book that I have found worthy enough for me to share an opinion on.
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