Effective Public Relations (8th Edition)

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Summary: EPR is a vital brick on the cornerstone of a PR world
Review: The world today is a PR world, and EPR is one important brick on the cornerstone of this approach to utilizing PR tools effectively. One prerequisite: you need to understand communication in many forms to be able to make effective use of this comprehensive work. Other than that EPR contains many workable approaches valuable to any professional in any field. Once you understand PR and can think with it in a natural way, its value to any enterprise will be appreciated and not only in terms of the bottom line. A powerful book, I highly recommend.

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Summary: Great Teaching Tool
Review: This book is effective in all ways possible. It teaches individuals who desire to improve their PR skills and those who wish to develop them find new ways to do so. This book was required for a course which I took at Howard University in Fall 1998 and the book helped us to understand the field of Public Relations effectively and how to use its tool to get more out of the field.